Fri.Aug 30, 2024

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Clouded Judgement 8.30.24 - Incrementalism vs Transformative Leaps

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Incrementalism vs Transformative Leaps Over the last 5-10 years, software markets have become increasingly crowded. Simultaneously, venture markets have expanded dramatically, contributing to this overcrowding. In a world without venture capital (or other sources of external financing for startups), each company would have to grow solely based on the merits of th

Cloud 269
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Join Us at Tokyo Game Show 2024!

FastSpring

FastSpring is thrilled to announce our participation in the Tokyo Game Show 2024 (TGS2024), one of the world’s premier gaming events. Join us at Booth: 03-C11 at Makuhari Messe (Chiba, Japan). The theme for TGS2024 is “Trailblaze the World with Gaming” and will take place in a hybrid format, which will include both physical and virtual venues along with official streaming.

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Your Marketing Ecosystem's Impact on SEO — Whiteboard Friday

The Moz Blog

You may have spent a lot of time learning about websites and SEO, but you probably haven't spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.

Marketing 100
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How to Leverage Customer Insights

User Pilot

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Most importantly, we’ll show you how to leverage them to create better product experiences.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How To Respond To a Customer Inquiry Effectively (A 5-Step Process)

Groove HQ

It’s easy to view customer inquiries as a ‘problem’ to be resolved and then forgotten about. Of course, answering the question or fixing the issue is important. But if that’s your only goal, you’re missing the chance to maximize buyer satisfaction and loyalty. Every communication (and every customer) is unique. So the best thing you […] The post How To Respond To a Customer Inquiry Effectively (A 5-Step Process) appeared first on Groove Blog.

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9 Tips to Improve Your Dunning Email Recovery Rate

Baremetrics

Before we jump into this section, I want to preface it by saying there is no “perfect” template for dunning emails. Dunning best practices that work for one company might not work for yours. The only way to find out what works for you is to test.

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How to Do a Competitive Analysis in SaaS

User Pilot

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage.

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How to align customer success and customer education (and send customer value soaring)

ChurnZero

This is a guest post by Angela Allred of BrainStorm, Inc. Customer success (CS) and customer education (CE) are both essential to helping customers thrive. Despite their shared goals, these teams often face friction that isn’t fun for either party and makes it harder for them to have real impact. Customer success is on the front lines working directly with customers to ensure they’re getting value from the product.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

User Pilot

How do you cut through the noise and ensure potential customers notice your product? Enter: product-focused advertising. This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Understanding the LTV/CAC Ratio in SaaS

SaaS Metrics

The LTV/CAC ratio is crucial for SaaS success, but what if your numbers tell a different story? The post Understanding the LTV/CAC Ratio in SaaS first appeared on SaaS Metrics.

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WalkMe Analytics In-Depth Review: Is There a Better Alternative?

User Pilot

What analytics features does WalkMe support? What are its strengths and weaknesses? These are the two main questions the article answers. You will also discover three alternatives to WalkMe and learn about their analytics capabilities. Let’s dive right in! TL;DR WalkMe is a digital adoption platform designed to facilitate customer and employee onboarding through in-app experiences, like interactive walkthroughs , on-screen guidance, and self-service support resources.

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The Role of API Metrics in SaaS Performance Tracking

SaaS Metrics

Bridging the gap between user satisfaction and performance, API metrics unveil critical insights that could transform your SaaS strategy—discover how to harness this power. The post The Role of API Metrics in SaaS Performance Tracking first appeared on SaaS Metrics.

Metrics 52
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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

User Pilot

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. But suddenly, one catches your eye—it’s clever, it’s memorable, and most importantly, it speaks directly to your needs. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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HIX Chat Review: A Pioneering Free AI Chatbot Experience

How To Buy Saas

In the burgeoning world of artificial intelligence, a myriad of platforms have emerged, allowing users to chat with AI chatbots online, engaging in conversations varying from casual banter to deep technical assistance. Amid these advancements stands HIX Chat, an AI chatbot service known for offering a plethora of features without the need for a login or subscription.

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Examples of Quantitative Data, Types & Collection Methods

User Pilot

Ever wondered what makes the difference between a hit product and a missed opportunity? It's often the precise insights that come from analyzing quantitative data. But with so many types of quantitative data available, where do you start? In this article, we'll explore various examples of quantitative data + how to collect them and make smarter decisions that keep users engaged.

Data 79
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How to avoid automatic software renewals and save big

BetterCloud

Some surprises are fun. Like finding $20 in a pair of jeans you haven’t worn in months. Or receiving a BOGO coupon for your favorite coffee shop in the mail. Other surprises are a lot less fun, like one of your software contracts renewing automatically when you didn’t want it to. When details of renewal dates get misplaced or forgotten, you can find your team faced with unwanted renewals and unnecessary costs.

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What is a User Experience Map and How to Create One

User Pilot

Do you desire a loyal fanbase that can’t get enough of your product or service? The solution might lie in your ability to create a comprehensive user experience map. A well-crafted user experience map can be your secret weapon for understanding customers, identifying pain points, and boosting product engagement. In this article, we explore what this map is all about and how you can create one.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How to Project your B2B SaaS Marketing Funnel [Free Template]

Kalungi

A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How do you lead effectively and generate the results your company needs when you can't afford a full team of A-players?

B2B 45
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Customer Segmentation Models: Ultimate Guide (Types, Strategy & Tools)

User Pilot

What if you could read your customers’ minds? Imagine knowing exactly what they want, when they want it, and how they want it delivered. While mind-reading might be out of reach, customer segmentation models are the next best thing. By understanding and grouping your customers based on their behaviors and preferences, you can create personalized experiences that actually engage customers.

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Navigating Fundraising and the VC Landscape in 2024 with 20VC and Visionaries Club

SaaStr

At SaaStr Europa, 20VC founder Harry Stebbings and Visionaries Club Founding Partner Robert Lacher share the ins and outs of fundraising and the VC landscape in 2024. Keep reading to hear their perspectives on: Multi-stage investing Platform partner or not Investor incentive mechanisms driving decisions for who to invest in When is pricing too high or low for investors, and much more Should You Partner with Multi-Stage Investors As a founder, there’s no right or wrong when it comes to who you wa

Scale 286
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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step. Let's dive right in. TL;DR Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Upscale.pro Review: Revolutionizing Image Quality with AI Upscaler Technology

How To Buy Saas

In the contemporary digital landscape, visual content reigns supreme. Whether it’s about making an impression on social media, enhancing professional portfolios, or revitalizing ancient family photos, the demand for high-definition, crystal-clear images has never been more pronounced. Enter Upscale.pro, a cutting-edge platform leveraging the prowess of AI to upscale images with remarkable efficiency and quality.

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What is a Product Coordinator? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product coordinators is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product coordinator. TL;DR A product coordinator is a professional responsible for supporting the product team by managing various aspects of the product development process.

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What is a Customer Onboarding Coordinator? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of customer onboarding coordinators is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a customer onboarding coordinator.

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Usability Tester Career Path

User Pilot

Starting a career as a usability tester requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for usability testers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it!

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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UX Strategist Career Path

User Pilot

Starting a career as a UX strategist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX strategists, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it! TL;DR In SaaS, UX strategists help optimize user onboarding, increase product adoption , and ensure seamless feature integration, working closely with

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UX Consultant Career Path

User Pilot

Starting a career as a UX consultant requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX consultants, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it! TL;DR A UX consultant improves the usability and user experience of digital products by analyzing user behavior, conducting tests, and providing recomm

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Customer Engagement Manager Career Path

User Pilot

Starting a career as a customer engagement manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer engagement managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it!