This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Incrementalism vs Transformative Leaps Over the last 5-10 years, software markets have become increasingly crowded. Simultaneously, venture markets have expanded dramatically, contributing to this overcrowding. In a world without venture capital (or other sources of external financing for startups), each company would have to grow solely based on the merits of th
FastSpring is thrilled to announce our participation in the Tokyo Game Show 2024 (TGS2024), one of the world’s premier gaming events. Join us at Booth: 03-C11 at Makuhari Messe (Chiba, Japan). The theme for TGS2024 is “Trailblaze the World with Gaming” and will take place in a hybrid format, which will include both physical and virtual venues along with official streaming.
You may have spent a lot of time learning about websites and SEO, but you probably haven't spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Most importantly, we’ll show you how to leverage them to create better product experiences.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s easy to view customer inquiries as a ‘problem’ to be resolved and then forgotten about. Of course, answering the question or fixing the issue is important. But if that’s your only goal, you’re missing the chance to maximize buyer satisfaction and loyalty. Every communication (and every customer) is unique. So the best thing you […] The post How To Respond To a Customer Inquiry Effectively (A 5-Step Process) appeared first on Groove Blog.
Tired of spending big on third-party data providers and not getting the results you want? Say hello to direct data capture! By collecting data directly from your customers, you can cut down on costs, gain accurate insights, and maintain full control over your data. Let’s dive into what direct data capture includes, discuss some methods for it, and explore tools that will empower your product analytics efforts.
Tired of spending big on third-party data providers and not getting the results you want? Say hello to direct data capture! By collecting data directly from your customers, you can cut down on costs, gain accurate insights, and maintain full control over your data. Let’s dive into what direct data capture includes, discuss some methods for it, and explore tools that will empower your product analytics efforts.
Before we jump into this section, I want to preface it by saying there is no “perfect” template for dunning emails. Dunning best practices that work for one company might not work for yours. The only way to find out what works for you is to test.
Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage.
This is a guest post by Angela Allred of BrainStorm, Inc. Customer success (CS) and customer education (CE) are both essential to helping customers thrive. Despite their shared goals, these teams often face friction that isn’t fun for either party and makes it harder for them to have real impact. Customer success is on the front lines working directly with customers to ensure they’re getting value from the product.
How do you cut through the noise and ensure potential customers notice your product? Enter: product-focused advertising. This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
The LTV/CAC ratio is crucial for SaaS success, but what if your numbers tell a different story? The post Understanding the LTV/CAC Ratio in SaaS first appeared on SaaS Metrics.
What analytics features does WalkMe support? What are its strengths and weaknesses? These are the two main questions the article answers. You will also discover three alternatives to WalkMe and learn about their analytics capabilities. Let’s dive right in! TL;DR WalkMe is a digital adoption platform designed to facilitate customer and employee onboarding through in-app experiences, like interactive walkthroughs , on-screen guidance, and self-service support resources.
Bridging the gap between user satisfaction and performance, API metrics unveil critical insights that could transform your SaaS strategy—discover how to harness this power. The post The Role of API Metrics in SaaS Performance Tracking first appeared on SaaS Metrics.
Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. But suddenly, one catches your eye—it’s clever, it’s memorable, and most importantly, it speaks directly to your needs. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In the burgeoning world of artificial intelligence, a myriad of platforms have emerged, allowing users to chat with AI chatbots online, engaging in conversations varying from casual banter to deep technical assistance. Amid these advancements stands HIX Chat, an AI chatbot service known for offering a plethora of features without the need for a login or subscription.
Ever wondered what makes the difference between a hit product and a missed opportunity? It's often the precise insights that come from analyzing quantitative data. But with so many types of quantitative data available, where do you start? In this article, we'll explore various examples of quantitative data + how to collect them and make smarter decisions that keep users engaged.
Some surprises are fun. Like finding $20 in a pair of jeans you haven’t worn in months. Or receiving a BOGO coupon for your favorite coffee shop in the mail. Other surprises are a lot less fun, like one of your software contracts renewing automatically when you didn’t want it to. When details of renewal dates get misplaced or forgotten, you can find your team faced with unwanted renewals and unnecessary costs.
Do you desire a loyal fanbase that can’t get enough of your product or service? The solution might lie in your ability to create a comprehensive user experience map. A well-crafted user experience map can be your secret weapon for understanding customers, identifying pain points, and boosting product engagement. In this article, we explore what this map is all about and how you can create one.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How do you lead effectively and generate the results your company needs when you can't afford a full team of A-players?
What if you could read your customers’ minds? Imagine knowing exactly what they want, when they want it, and how they want it delivered. While mind-reading might be out of reach, customer segmentation models are the next best thing. By understanding and grouping your customers based on their behaviors and preferences, you can create personalized experiences that actually engage customers.
At SaaStr Europa, 20VC founder Harry Stebbings and Visionaries Club Founding Partner Robert Lacher share the ins and outs of fundraising and the VC landscape in 2024. Keep reading to hear their perspectives on: Multi-stage investing Platform partner or not Investor incentive mechanisms driving decisions for who to invest in When is pricing too high or low for investors, and much more Should You Partner with Multi-Stage Investors As a founder, there’s no right or wrong when it comes to who you wa
What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step. Let's dive right in. TL;DR Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
In the contemporary digital landscape, visual content reigns supreme. Whether it’s about making an impression on social media, enhancing professional portfolios, or revitalizing ancient family photos, the demand for high-definition, crystal-clear images has never been more pronounced. Enter Upscale.pro, a cutting-edge platform leveraging the prowess of AI to upscale images with remarkable efficiency and quality.
Whether you’re a seasoned professional or new to the field, understanding the nuances of product coordinators is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product coordinator. TL;DR A product coordinator is a professional responsible for supporting the product team by managing various aspects of the product development process.
Whether you’re a seasoned professional or new to the field, understanding the nuances of customer onboarding coordinators is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a customer onboarding coordinator.
Starting a career as a usability tester requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for usability testers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it!
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Starting a career as a UX strategist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX strategists, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it! TL;DR In SaaS, UX strategists help optimize user onboarding, increase product adoption , and ensure seamless feature integration, working closely with
Starting a career as a UX consultant requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX consultants, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it! TL;DR A UX consultant improves the usability and user experience of digital products by analyzing user behavior, conducting tests, and providing recomm
Starting a career as a customer engagement manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer engagement managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Without further ado, let’s get into it!
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
274 
Let's personalize your content