CloseSaaS
MARCH 21, 2024
See 19 real-world lead generation examples—including content marketing, interactive tools, SEO, social media, and more! Learn how top players drive leads.
SaaStr
MARCH 21, 2024
Dear SaaStr: Should you offer to give the money back to your VCs if your startup just isn’t going to make it? It’s an interesting question. Many of us have been there — or at least close. I’ve been there. When in the earlier days at Adobe Sign / EchoSign, my co-founder had left, growth stalled, and I had made a rough mishire and lost almost a year — I offered to give everything left back to my investors.
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Buffer Resources
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.
User Pilot
MARCH 21, 2024
Are you selling your product to the right people? How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. They help you understand your target audience better so you can connect and engage them more easily. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Andreessen Horowitz
MARCH 21, 2024
a16z crypto is a venture capital fund that has been investing in crypto and web3 startups — across all stages — since 2013.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Stax
MARCH 21, 2024
Research shows that the global software-as-a-service (SaaS) industry was valued at $248.76 billion in 2023 and is projected to cross $250 billion this year. What’s more, this value is expected to reach $325 billion by the year 2028. As such, the advantages of SaaS offerings can’t be easily overlooked. SaaS business applications are web-based, which means that they are hosted on cloud infrastructure.
User Pilot
MARCH 21, 2024
When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or
Groove HQ
MARCH 21, 2024
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Jeff Bezos The reality is of course very different. Particularly when you are growing your business and establishing your processes, customer can run into problems that you did not even know existed. This […] The post How To Improve Your Customer Care?
Blulogix
MARCH 21, 2024
By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses. Far beyond the initial capture, the art of retaining customers demands a nuanced, ongoing engagement strategy that nurtures and expands the customer relationship over time.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
BetterCloud
MARCH 21, 2024
As your business scales, more and more SaaS applications are added to your tech stack, no spreadsheet can keep up with. That’s where a SaaS management platform comes in. SaaS management platforms need to provide IT professionals visibility into their tech stack, automate permissions and processes, and provide valuable insights into software spending to identify underutilized resources and cost-saving opportunities.
SaaS Metrics
MARCH 21, 2024
Your contribution towards a healthier environment could start from constructing or renovating your own home or property. By exploring the realms of sustainable construction, you may strike upon comprehensive water filtration as a top-tier solution for you. According to the Global Water Institute, around 10% of the water we consume worldwide is. Read more The post Sustainable Construction Through Comprehensive Water Filtration first appeared on SaaS Metrics.
How To Buy Saas
MARCH 21, 2024
With over 50 billion SaaS service users in the US (including repeat customers) there’s little doubt about the health of the SaaS industry. But what exactly are these services, and should your startup business be using them? In this blog post, we’ll try to answer these questions and explain which solutions may be helpful to your business. What Is SaaS?
Andreessen Horowitz
MARCH 21, 2024
Generative AI took the consumer landscape by storm in 2023, reaching over a billion dollars of consumer spend 1 in record time. In 2024, we believe the revenue opportunity will be multiples larger in the enterprise. Last year, while consumers spent hours chatting with new AI companions or making images and videos with diffusion models, most enterprise engagement with genAI seemed limited to a handful of obvious use cases and shipping “GPT-wrapper” products as new SKUs.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
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