Thu.Mar 21, 2024

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19 Effective Lead Generation Examples to Drive Qualified Leads: Referrals, Landing Pages, Social Media, and More

CloseSaaS

See 19 real-world lead generation examples—including content marketing, interactive tools, SEO, social media, and more! Learn how top players drive leads.

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If Things Aren’t Going Well … Should You Offer To Give Your VCs Their Money Back?

SaaStr

Dear SaaStr: Should you offer to give the money back to your VCs if your startup just isn’t going to make it? It’s an interesting question. Many of us have been there — or at least close. I’ve been there. When in the earlier days at Adobe Sign / EchoSign, my co-founder had left, growth stalled, and I had made a rough mishire and lost almost a year — I offered to give everything left back to my investors.

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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Buffer Resources

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.

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The Benefits of SaaS and Implementing SaaS Payments

Stax

Research shows that the global software-as-a-service (SaaS) industry was valued at $248.76 billion in 2023 and is projected to cross $250 billion this year. What’s more, this value is expected to reach $325 billion by the year 2028. As such, the advantages of SaaS offerings can’t be easily overlooked. SaaS business applications are web-based, which means that they are hosted on cloud infrastructure.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What is a Customer Profile Template? Steps and Examples

User Pilot

Are you selling your product to the right people? How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. They help you understand your target audience better so you can connect and engage them more easily. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

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5 Methods to Visualize Customer Feedback for Actionable Insights

User Pilot

Saving time isn’t the only benefit of visually analyzing customer feedback. Being able to examine customer feedback data visually also makes it easier to derive actionable insights and, ultimately, form decisions. How do you visualize user feedback , and what are the different methods to go about it? We’ve got the answers right here! TL;DR Customer feedback data visualization helps you identify trends, study patterns , and communicate findings by transforming raw data into tangible c

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How To Improve Your Customer Care?

Groove HQ

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Jeff Bezos The reality is of course very different. Particularly when you are growing your business and establishing your processes, customer can run into problems that you did not even know existed. This […] The post How To Improve Your Customer Care?

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How to Optimize Customer Activity Cycle? 10 Strategies to Implement

User Pilot

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses. Far beyond the initial capture, the art of retaining customers demands a nuanced, ongoing engagement strategy that nurtures and expands the customer relationship over time.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Your guide to make software spend optimization work for your company

BetterCloud

As your business scales, more and more SaaS applications are added to your tech stack, no spreadsheet can keep up with. That’s where a SaaS management platform comes in. SaaS management platforms need to provide IT professionals visibility into their tech stack, automate permissions and processes, and provide valuable insights into software spending to identify underutilized resources and cost-saving opportunities.

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Sustainable Construction Through Comprehensive Water Filtration

SaaS Metrics

Your contribution towards a healthier environment could start from constructing or renovating your own home or property. By exploring the realms of sustainable construction, you may strike upon comprehensive water filtration as a top-tier solution for you. According to the Global Water Institute, around 10% of the water we consume worldwide is. Read more The post Sustainable Construction Through Comprehensive Water Filtration first appeared on SaaS Metrics.

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6 SaaS Development Services Your Startup Needs In 2024

How To Buy Saas

With over 50 billion SaaS service users in the US (including repeat customers) there’s little doubt about the health of the SaaS industry. But what exactly are these services, and should your startup business be using them? In this blog post, we’ll try to answer these questions and explain which solutions may be helpful to your business. What Is SaaS?

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16 Changes to the Way Enterprises Are Building and Buying Generative AI

Andreessen Horowitz

Generative AI took the consumer landscape by storm in 2023, reaching over a billion dollars of consumer spend 1 in record time. In 2024, we believe the revenue opportunity will be multiples larger in the enterprise. Last year, while consumers spent hours chatting with new AI companions or making images and videos with diffusion models, most enterprise engagement with genAI seemed limited to a handful of obvious use cases and shipping “GPT-wrapper” products as new SKUs.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng