The SaaS CFO
AUGUST 7, 2019
Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization. But I have a gut feel that we are missing an important metric around organizational efficiency. […].
Tom Tunguz
AUGUST 5, 2019
Earlier this year, I read Algorithms to Live By, a book that explains how to use insights from computer science in daily life. One of the rules is the 37% rule. It’s an important rule because it’s broadly applicable. But I had forgotten about it until I listened to the author on the Software Engineering Daily podcast. The 37% rule says that if you have a decision to make, you should spend 37% of the amount of time you have.
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SaaStr
AUGUST 5, 2019
The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look. Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to av
Tom Tunguz
AUGUST 8, 2019
Which sectors see more startup company formation than others? The answer has changed quite a bit over the last 8 years. Some sectors have hit their apogee and are declining. Others have grown by more than 3x. Yet others are growing geometrically. Let’s take a look. Hot Spaces. Artificial Intelligence - yes, it’s a buzzword but it’s more than that.
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SaaStr
AUGUST 7, 2019
There was a very curious thing in Zoom’s financials leading up to its IPO that I am surprised no one commented on. But as a founder, it jumped out at me. In 2017, Zoom’s cash burn was exactly equal to its Gross Proft. In other words, it burned exactly $0. It didn’t make a profit that year (although it does now), but nor did it even lose a nickel: .
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
AUGUST 13, 2019
Automated customer service isn’t a new concept. We’ve all navigated our fair share of automated phone menus or interacted with support bots to get help. But much has changed, both in usability and customer perception. Voice recognition technology has improved, AI solutions can interpret customer feedback, and chatbots have started to answer the questions they receive, not just pass them off to a human.
The Daily Egg
AUGUST 1, 2019
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.
Predictable Revenue
AUGUST 29, 2019
Learn how to empower your teams to not only crush their numbers but cultivate a mindset that will empower them in all areas of their life. The post The power of positivity: how to inspire your team to leave their limiting beliefs behind appeared first on Predictable Revenue.
Tom Tunguz
AUGUST 2, 2019
If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography?
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Unbounce
AUGUST 29, 2019
I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.
SaaStr
AUGUST 18, 2019
I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it was a great marketing strategy, back in the day. It really wasn’t for a B2B product. At least, not at first. Just having a “Free” version doesn’t get millions of folks to use your product.
Intercom, Inc.
AUGUST 7, 2019
A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.
The Daily Egg
AUGUST 13, 2019
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about improving their website for those […]. The post Low Traffic? No Problem!
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Neil Patel
AUGUST 27, 2019
Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.
Tom Tunguz
AUGUST 26, 2019
Recently, we’ve seen a series of product-driven companies building huge customer bases with tremendous account expansion and terrific sales efficiency. DataDog is no exception. DataDog provides a very popular IT monitoring solution that has grown from its founding in 2010 to a huge business. During that time the product has grown from infrastructure monitoring to application performance management, logging and user experience products.
Unbounce
AUGUST 20, 2019
If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures. As Barack Obama put it, “You can’t let your failures define you. You have to let your failures teach you.
SaaStr
AUGUST 28, 2019
I remember the first time I lost a six figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They renewed the contract and added additional seats. And then one day, we got a call. Our competitor had been there, on site. And convinced them they had a better solution for a few critical 10x features.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Intercom, Inc.
AUGUST 13, 2019
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. But perhaps we don’t stop to consider the fundamental nature of our relationship with tools – we’re aware that they extend our abilities, but can also be blind to the way they shape how we use our abilities.
Nimble - Sales
AUGUST 8, 2019
Chatbots have become an integral part of digital communication across web, social media, and mobile app interfaces. Marketers are increasingly growing fond of chatbots because of effortless, fast-paced, and customer-centric communication in different contexts. With the increasing popularity of chatbots, more and more brands are embracing them. In 2019 and beyond, we can expect chatbots […].
Neil Patel
AUGUST 20, 2019
Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.
Groove HQ
AUGUST 15, 2019
And how, as a result, we’re having more fun than ever. “Have fun.” She stared at me. “Go ahead. Just have fun.” I wasn’t sure how to respond. “Having fun yet?” I was talking with my sister, Elizabeth, and she was helping me come to an embarrassing realization. Groove’s “Core Values”—the ones I had so […]. The post Why We Dropped “Fun” as a Core Value appeared first on Groove Blog.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Unbounce
AUGUST 8, 2019
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking. But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
SaaStr
AUGUST 24, 2019
Many do and have. As we see more and more SaaS companies cross $1b+ in ARR (wow!), Twilio being the latest, we see more and more adding new core products to their existing core products. Twilio started with SMS. Now that’s just a piece of Twilio, and its 81%+ growth at $1b (double wow!) was fueled by its entry into email marketing by buying Sendgrid: Twilio Crossed $1 Billion in ARR Growing 81%.
Intercom, Inc.
AUGUST 22, 2019
I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Since coming aboard in December, he’s influenced us with his thinking about the possibilities within the nascent field of content design.
Andreessen Horowitz
AUGUST 6, 2019
As online video platforms seek a business model beyond advertising , and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Neil Patel
AUGUST 13, 2019
You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
Nimble - Sales
AUGUST 22, 2019
Collaboration is hard in itself. Every time your team grows, the team members start working in silos. This means two teams are working on the same project, but neither of them is aware of what the other is doing. They don’t communicate effectively with each other – and productivity suffers. Organizations are finding it increasingly […]. The post How to Collaborate With Your Team More Effectively Than Ever appeared first on Nimble Blog.
Unbounce
AUGUST 13, 2019
Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.
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