ProfitWell

NOVEMBER 22, 2019

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential customers that your service is worth their dollars. Your pricing page is where you convert leads into revenue. So, your pricing structure needs to be laid out in a digestible format for customers—you do this with a pricing matrix. Throughout this article, I’ll unpack what a pricing matrix is, how to set one up, and some stellar pricing matrix examples.

Pricing 56

Pricing B2C Acquisition compliance 56

Incredo

NOVEMBER 7, 2019

If you are a SaaS founder or a C-level executive, you have 2 reasons to walk through our guide: 1) You give SaaS demos frequently and want to know all the rules of this game, 2) You want to know how to train your sales team and improve their software presentation skills. Or if you are a sales rep at a SaaS company, this guide again can become a goldmine for you and your teammates.

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

BetterCloud

NOVEMBER 5, 2019

You might see a new role opening up soon in your IT department: SaaSOps Engineer. We introduced the SaaSOps movement at Altitude , our annual IT conference, because it was clear to us that this category exists. SaaSOps is a space that our forward-thinking community constantly operates within—there just hasn’t been a formal title for it yet. Here’s the definition: SaaSOps noun. : a practice referring to how software-as-a-service (SaaS) applications are managed and secured through centralized and

DevOps as a Service 76

DevOps as a Service Engineering Leadership Education 76

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Government 183

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Kellblog

NOVEMBER 26, 2019

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization. We, with the help of books like Predictable Revenue , have collectively decided that in-bound lead processing is different from outbound lead prospecting is different from low-end, velocity sales is different from high-end, enterprise sales.

Sales Hiring 99

Sales Hiring Marketing Sales Software Review 99

Incredo

NOVEMBER 28, 2019

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. Who’s consider subscribing to software? ”. Or maybe “ Users don’t always mention their job titles on Facebook. How can I target them even if they are my buyer persona?

Social Media 200

Social Media SaaS Advertising B2B 200

ProfitWell

NOVEMBER 26, 2019

There are a lot of moving parts when it comes to ensuring your subscription business stays healthy. And SaaS analytics play a crucial part. Tracking certain analytics will help keep you informed and alerted of your company’s health. There are a lot of tools out there, but they’re not one-size-fits-all. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business.

SaaS Payments 85

SaaS Payments Payment Features Subscription Technical Review 85

SaaStr

NOVEMBER 17, 2019

Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.” Boy I hear this so often. A high win rate does keep you very capital efficient.

Scale 190

Scale Banking Scaling Marketing 190

Andreessen Horowitz

NOVEMBER 15, 2019

Editor’s note: It’s Summit week at a16z, so each day we’re sharing some of our favorite talks from the last few years. a16z Summit is an annual, invite-only event bringing together thinkers, builders, and innovators to explore and examine the … The post The End of Cloud Computing appeared first on Andreessen Horowitz.

Cloud 59

Cloud Innovation 59

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

NOVEMBER 26, 2019

Neeraj Agarwal of Battery Ventures a few years back simplified a lot of the journies top SaaS companies go on to TripleTripleDoubleDoubleDouble, T2D3. That the top SaaS companies triple in the early years, and then double after that to get to $100m+ in ARR. The best SaaS companies do indeed do this and it’s a great yardstick for VCs to measure potential unicorns and decacorns.

Retention 222

Retention Innovation Revenue SaaS 222

Predictable Revenue

NOVEMBER 21, 2019

Johann discusses how he and his companies work to unlock revenue, build brands, and, ultimately, empires for their clients. The foundations and fundamental steps a company should follow to increase revenue; and Johann’s cutting edge marketing process to ensure you meet your goals. And of course, how he puts these processes in practice in his businesses.

Revenue 165

Revenue Branding Marketing Business 165

Incredo

NOVEMBER 21, 2019

Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay hi

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Practical Advice on SaaS marketing

NOVEMBER 6, 2019

· “Yes, we need to prepare customer success stories, but this week we need to prep for 5 demos.” · “Yes, we need to coordinate an email campaign, but right now we’re focused on this RFP.” · “Yes, we need to get out that quarterly newsletter, but these 2 deals need immediate attention.” · “Yes, we need to prepare a webinar for prospective customers, but today we need to [ fill in an urgent item of your choice here.

Marketing 138

Marketing Acquisition Customer Success SaaS 138

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and connectivity, it was not designed to deliver the millisecond performance, robust security, and reliability required for businesses today.

SaaS 193

SaaS AI Search Mobile Cloud 193

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. With so many metrics and variables to chase in each campaign, it gets increasingly difficult to market the product effectively.

Marketing 125

Marketing SaaS Traceability Branding 125

The Daily Egg

NOVEMBER 25, 2019

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].

Business 343

Business Innovation Technology Engagement 343

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Tom Tunguz

NOVEMBER 18, 2019

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other?

Product Marketing 223

Product Marketing Startup Marketing Interviewing 223

Predictable Revenue

NOVEMBER 12, 2019

Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click. After chatting with hundreds of CEOs and sales leaders over the last couple years, I know they too feel the pressure when things aren’t working because, ultimately, the buck stops with them. But unlike those in leadership positions, a junior SDR tends to be pointed in a specific direction by a superior and will, by default, trust they’re being pointed in the right direction.

Leadership 207

Leadership Revenue Sales 207

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth.

Strategy 187

Strategy Scale Mobile Sales Hiring 187

SaaStr

NOVEMBER 22, 2019

Gartner has its latest Cloud report out , and while one can always pick at any report, it’s at least a well-resourced and reasoned source on the size of SaaS and the Cloud. The big learnings for SaaS founders and execs: Cloud overall will grow 17% next year to $266 Billion. That’s a lot of growth, and it means we’re solidly in the mainstream phase but not the mature phase.

SaaS 291

SaaS Cloud Business Scaling 291

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Incredo

NOVEMBER 19, 2019

If you just clicked on this article and started exploring it, Congratulations! You are a CEO (or maybe Founder CEO) at a SaaS company. First, good luck with your business. We have prepared this round-up post so you have the most practical how-to articles at hand and save time. (We know, your job is extremely responsible and your daily schedule is tough.) .

Scale 188

Scale Sales Hiring SaaS Software Development 188

The Daily Egg

NOVEMBER 12, 2019

How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with […]. The post 5 Last Minute Conversion Tips Before the Holiday Season appeared first on The Daily Egg.

Marketing 270

Marketing 270

Tom Tunguz

NOVEMBER 21, 2019

Our portfolio company Chorus.ai released the State of Conversational Intelligence 2020. The report uses data from 5m sales and customer calls to benchmark sales team performance. There’s lots of great data in the report. Some of the data reaffirms rules of thumb. For example, the typical win rate of a sales qualified lead is 19%. Other data points are surprising.

Benchmarks 189

Benchmarks Customer Success Sales Data 189

Predictable Revenue

NOVEMBER 28, 2019

The challenge in sales is we are trying to get our needs met. That can be motivating – but it can also be a negative. We spend so much time trying to get people to care about what we do, and what we sell, but you have to start with what your customers care about and what they are trying to get done. The post How to deliver empathy as a prospector and increase sales with Brian Carroll appeared first on Predictable Revenue.

Sales 179

Sales Revenue 179

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Intelligence

Intercom, Inc.

NOVEMBER 27, 2019

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. And they’re really, really good at selling. But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world.

Payments 186

Payments Scale Revenue SaaS Payments 186

SaaStr

NOVEMBER 9, 2019

Being a founder is easy. You just start something. Grab a smart friend, hop on over to WeWork, hit 99 Designs for the logo, and you’re off to the races. Being a CEO is tough. You have to convince people to join you. To drag the troops up the hill. To invest in you when there’s no logical reason to. To do the impossible. You probably haven’t done it before.

Sales Hiring 277

Sales Hiring Sales Recruiting AWS Churn 277

Neil Patel

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Technical Review 145

Technical Review Mobile Software Review Engineering 145