August, 2024

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Product Marketing Is Broken — Fix It With Thematic Product Launches

FastSpring

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

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MongoDB, Elastic, Okta: Things Are Tough Out There; Monday, CrowdStrike, Shopify: Not So Fast

SaaStr

So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. seeing record acceleration in growth. The U.S. economy overall still has record low unemployment and strong growth Gartner is seeing overall Cloud spend up 20% this year But : Overall, SaaS leaders are seeing their lowest growth ever.

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Clouded Judgement 8.16.24 - The Great Services-To-Software Rotation

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Great Services-To-Software Rotation There's a lot of debate right now about the economic impact of GenAI. Some critics argue that it's deflationary—that by making it possible to do more with less, GenAI will shrink markets, particularly in software.

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Higher Levels of Abstraction

Tom Tunguz

Over the weekend, Andrej Karpathy shared this tweet & it inspired me to conduct the 2024 GTM Survey Analysis this way. I use a language called R to analyze data because of its ability to generate pretty charts & the depth of its statistical analysis tools. Within 90 minutes I had found 9 key data points in the data that were statistically significant & runs more than 50 analyses.

Data 254
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

Sparktoro

The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI” If you’re in the digital marketing world, it’s probably worth your time to download and read.

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Avoid Global Tax Headaches With FastSpring: A Customer Success Story

FastSpring

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

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Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales?

SaaStr

Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In theory — maybe. In theory, why not let sales “keep” the customer longer? They already know the customer, after all. But in practice — this doesn’t work that well. Even if having a CRO own post-sales and CS is becoming much more common these days. A “true” VP of Sales often wants nothing more to do with a customer after a deal closes.

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Clouded Judgement 8.9.24 - Zombies

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Zombies Software companies don't die easily. And neither do Zombies. Today, companies large and small are asking questions like “how should I balance growth vs profitability” or “what metrics will it take to raise my next round.” These are all important questions, but not THE question.

Cloud 197
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The Dislocation Between Public & Private Web3 Markets

Tom Tunguz

With the rise of AI, web3 has become a quieter part of the venture ecosystem. I was curious about the current state of affairs. The launch of the Bitcoin ETF has amassed roughly $58b. Meanwhile, the Ethereum ETFs has about $500m, two orders of magnitude smaller. The some major Web3 tokens have done pretty well in 2024 ; others have underperformed the Nasdaq (+19% YTD).

Marketing 226
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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Content Marketing Needs to Evolve Beyond SEO

Sparktoro

I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords in Google. It limits our creativity AND the likelihood that meaningful marketing improvements will happen. Content marketing is bigger than SEO. I’m tired of 99% of my LinkedIn feed pretending it’s not.

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Build a Search Intent Dashboard to Unlock Better Opportunities

The Moz Blog

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

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News: Apple Revises App Store Link-Out Rules per EU DMA, but New Fees Still High

FastSpring

Apple has revised its App Store rules to be better compliant with the European Union’s Digital Markets Act (DMA), but the fees associated with Apple’s revisions are still considerably high according to an article from The Verge. After Apple was charged in June by EU antitrust regulators for not complying with the DMA , Apple released updates to their StoreLink External Purchase Link Entitlement on August 8, 2024.

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The Official Guide to SaaStr Annual 2024 Official, Semi-Official and Unofficial Parties and Side Events!!

SaaStr

By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!! 4-7pm at SaaStr Annua l. We’ve have the best gourmet tacos, margaritas and more right at the venue, Come on Tuesday, join some braindates and mentoring sessions, and then grab

Finance 268
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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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Clouded Judgement 8.23.24 - Don't Wait

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Don’t Wait Two weeks ago I wrote about the growing number of private zombies. A common question I got after that post was “what should I do if I’m in that position?” A couple thoughts below. Most importantly - don’t wait.

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AI Public & Private Premia for AI Companies

Tom Tunguz

We’ve been tracking the performance of publicly traded AI companies since the beginning of the year. Publicly traded companies with AI products or strategies trade at about twice the forward multiple of non-AI peers. 1 Within the private markets, the same is true within the Series A. GenAI startup companies raise at about 1.5-2x the post-money valuations of all software companies. 2 These businesses represent about 30% of Series As in 2024.

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Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies

Totango

“If you invest in the post-sale, and you have somebody that can focus just on the digital journey, you’re going to keep more customers, and you’re going to expand them, because they’re going to have a better experience.” – Katie Yagodnik, Director, Customer Success Operations and Digital Programs, Totango + Catalyst Customer success operations (CS Ops) can be the “wizard” behind the scenes of your customer-centric strategy.

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How to Easily Find Backlink Opportunities With Moz — Next Level

The Moz Blog

In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!

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Join Us at Tokyo Game Show 2024!

FastSpring

FastSpring is thrilled to announce our participation in the Tokyo Game Show 2024 (TGS2024), one of the world’s premier gaming events. Join us at Booth: 03-C11 at Makuhari Messe (Chiba, Japan). The theme for TGS2024 is “Trailblaze the World with Gaming” and will take place in a hybrid format, which will include both physical and virtual venues along with official streaming.

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250+ Top CROs and CEOs At SaaStr Annual Poker Night on Sep 11!!

SaaStr

We’ve pulled together an epic group of CROs and CEOs on Sep 11 from a fix mixer and poker. So many top SaaS CEOs want to meet more of the best CROs and VPs of Sales. And so many revenue leaders don’t know enough great CEOs. So we’re bringing them together for poker and an informal mixer at 2024 SaaStr Annual. CEOs + CROs/VPs of Sales only!!

Payments 249
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Clouded Judgement 8.2.24 - Uncertainty Everywhere

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Uncertainty Everywhere The 10Y has been falling recently, and dipped below 4% for the first time since early Feb. Back then the median software NTM rev multiple was ~6x. Today it’s ~5x. Interestingly, as rates have fallen (10Y went from 4.5% at start of July to 4.0% at end of July) multiples have stayed flat.

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Things that Used to be Impossible, but are Now Really Hard

Tom Tunguz

Kevin Scott, CTO of Microsoft, framed the opportunity in AI this way : work on problems that used to be impossible, but are now really hard. My immediate reaction : what technical problems are now possible but still hard? What can computers achieve by themselves that two or three years ago would be intractable? But, this point isn’t purely about technical innovation.

CTO Hire 207
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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Anti-BS Product Management: Driving Value When Everyone Distracts You – By David Pereira

User Pilot

The reality of being a product manager is often different from what many might expect. Instead of being at the helm and steering the product development process to maximize its value, you become a glorified backlog manager at the whim of your stakeholders. Sounds familiar? If yes, the “Anti-BS Product Management: Driving Value When Everyone Distracts You” talk by David Pereira at this year’s Product Drive is a must-view.

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How To Plan and Run a Successful Client Meeting – Next Level

The Moz Blog

Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.

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How FastSpring’s Proforma Invoice API Automates Subscription Renewals, Upgrades, and Add-Ons to Maximize Revenue

FastSpring

Throughout the year, sales and subscription management teams juggle hundreds or thousands of subscription upgrades, add-ons, and renewals across customer accounts. However, existing solutions for generating pricing estimates for subscription changes, securing internal approvals, and providing customers with formal documentation are overwhelmingly manual, cumbersome, and error-prone.

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The Best of The Best in eCommerce SaaS Will Be at 2024 SaaStr Annual! CEOs Klaviyo, Attentive, Gorgias; CBO Stripe; and More!!

SaaStr

So we’re pretty lucky this year, we’ve got some of the top leaders in B2B ecommerce at SaaStr Annual, Sep 10-12 in SF Bay! #1. Andrew Bialecki, CEO Klaviyo This will be an epic deep dive on just how you get an SMB+ app to almost $1B in ARR — all while having incredibly happy customers. This will be a special one. Klaviyo was the first SaaS company to IPO since 2021!!

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Resources

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.

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The PostModern Data Stack

Tom Tunguz

If the Modern Data Stack is dead, what replaces it? The Postmodern Data Stack. Post-modernism is a broad movement that developed in the mid- to late 20th century across philosophy, the arts, architecture, and criticism which marked a departure from a belief in grand narratives & an acceptance of pluralism. This idea is taking hold in data. Two juggernauts, Snowflake & Databricks, are challenging the dominance of Google, Microsoft, & Amazon at the biggest scales of data.

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How to Maximize SaaS Revenue Through Effective Upselling

Inturact

Many SaaS companies are leaving money on the table by not mastering this crucial skill — upselling, the process of encouraging customers to upgrade or expand their current subscriptions. Think about it. When a customer starts using your product, you've already done the hard part. You've attracted customers, onboarded them, and proved your product's value.

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