Tom Tunguz
JULY 26, 2016
McKinsey released a study of high growth software companies entitled Grow Fast or Die Slow. One salient conclusion: If a software company grows at 20% annually, it has a 92 percent chance of ceasing to exist within a few years. In other words, software companies must grow quickly to survive. Slow growing businesses suffer from the lack of oxygen that fuels growth.
Practical Advice on SaaS marketing
JULY 9, 2016
There are lots of simple questions about SaaS that don’t have simple answers. Here are a few I hear all the time: How much should I spend on sales and marketing to acquire customers? How many leads do I need to attract? What’s the right leads-to-paying customer yield? What’s an acceptable level of attrition? There are certainly plenty of surveys and published benchmarks on SaaS metrics that try to provide guidance.
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Sylvia Ng
JULY 30, 2016
I’m a huge fan of Brian Balfour (ex-VP of Growth at Hubspot), who maintains that growth is about process first and tactics second. Tactics change and tactics fail. But if you have a process, a “machine” that lets you test and evaluate tactics to reach specific goals, then you’re paving the way to success, and ensuring that the team learns. What many neglect to realize is that this approach of focusing on process applies entirely to building out analytics as well (and by extension, company growth
CloseSaaS
JULY 27, 2016
Commissions. Quotas. Competition. There are plenty of stress triggering factors in the daily life of a salesperson. By nature, salespeople are put in situations that create a high-stress environment.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Saasler
JULY 22, 2016
Have you ever wondered how websites are able to capture share price from NYSE? Or how Dropbox is able to feed your files to another service? The answer can only be found in third-party integrations. So, what are some solid advantages of third-party integrations for a customer? Third-party integrations take user experience to the next level and help boost app loyalty and decrease churn rates.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
JULY 31, 2016
There are three pricing strategies for startups. Maximization dominates SaaS products in the mid-market and enterprise markets; penetration is synonymous with freemium in the SMB market. Once you’ve decided on the right strategy for your company, what is the best way to price? By seat? By minute? With or without a platform fee? Modern behavioral economics study three different pricing structures.
ReSci
JULY 12, 2016
A month ago, we unveiled our rebrand, Cortex + ReSci; two weeks ago, we took our newly revamped show on the road to the Internet Retailer Conference + Exhibition (IRCE) in Chicago, welcoming conference attendees who came to our booth to learn about predictive marketing. The post Thoughts from IRCE: The Shift to AI appeared first on ReSci.
Sylvia Ng
JULY 30, 2016
In my last article on how to set up analytics for your startup to scale, I left off on the topic of how important it is to measure your analytic team’s success. But measuring isn’t necessary an easy thing. Here’s a quick dive into some of the metrics that we’ve considered using at 500px: # Data Warehouse Queries: Easy to define and quantify, but queries aren’t necessarily correlated with insights being generated?
CloseSaaS
JULY 20, 2016
About two months ago, we started getting really into Snapchat. Not in the Kardashian sense. But as an internal communications tool for our growing remote team. While the Close HQ remains in San Francisco, the majority of our team members are nomadically spread across North America, Europe and Asia.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
The Angel VC
JULY 15, 2016
In the last few weeks I participated in a few interviews/discussions to talk about SaaS, entrepreneurship, venture capital and related topics that are near and dear to my heart. If you're interested in me rambling about some of my earliest entrepreneurial adventures (hint: C64, Amiga,) and how I found Zendesk (hint: luck), and if you don't mind listening to a heavy German accent and lots of "UMs" and "HMMs", here you go. :-) 1.
OnStartups
JULY 14, 2016
Confession: For the past several months I've been furiously coding away on a new project as part of HubSpot Labs. It's called GrowthBot. It's a chatbot for marketing and sales people -- and anyone looking to grow a company (like startup folks). The launch has gone well, and my bot is currently happily handling thousands of messages. Things like "show me companies in california that use HubSpot" and "who are the top influencers about landing pages".
Tom Tunguz
JULY 28, 2016
Through the end of July in 2016, $70B worth of SaaS companies sold. Their size follows a power law with LinkedIn at $26B and Netsuite at $9.3B. The more than $600B in cash on the balance sheets of large public tech companies combined with a recent pricing correction in SaaS companies presaged a flurry of acquisition activity. But it hasn’t unfolded as expected in three different ways.
Tom Tunguz
JULY 23, 2016
Where is the budget to pay for your SaaS startup’s software coming from? There are three possible pockets. First, they are dollars the competitor you displaced used to collect. Second, the company enlarges the current budget to finance the purchase. Third, the company creates a new budget. Which budget is an important question. The answer informs product, marketing and sales strategy.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Tom Tunguz
JULY 20, 2016
What is the smallest price point at which a SaaS startup can justify building an inside sales team? This is a natural question that many SaaS startups raise as they begin to complement bottoms-up, product-led adoption with assisting customers through the sales process. There are publicly traded SaaS companies at nearly every price point - even very small ones.
Tom Tunguz
JULY 18, 2016
Over the last year, the amount of series A investment in US startups has fallen by nearly 33% from a high of $6 billion to about $4 billion in Q2 2016. Later stage investments have followed a similar path. Curiously, the series B/Expansion stage market has witnessed remarkable resilience, continuing to increase despite volatility. The series a market is also seen a similar drop in the total number of investments, indicating a slower investment pace.
Tom Tunguz
JULY 14, 2016
The last time I learned a new programming language was 2004. I had been writing in Java for about four years, and then I heard whispers of a new framework called Rails that allowed engineers to write web applications in one-tenth the time of a Java web application. Over the course of a few weeks, I bought an armful of paper books, read them, and worked through the examples.
Tom Tunguz
JULY 12, 2016
In addition to increasing labor costs, startups in San Francisco are facing monotonically increasing real estate prices. JLL the real estate broker shared their data on the average asking rent in San Francisco from 2007 two 2016, year to date. In 2009, the average asking rent was $31.37. In 2016 that number has more than doubled to $73.05, for an average annual increase of just about 13%.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Tom Tunguz
JULY 10, 2016
The next big shift in SaaS is an evolution from software as a service as a displacer to a disruptor. Displacement technologies compete with incumbents on the same buying parameters. Disruptive companies change the way a buyer thinks about solving their need. Most SaaS products today are displacers. SaaS products initially were viewed as a cheaper, often inferior product to their client/server peers.
CloseSaaS
JULY 18, 2016
By 2018, the enterprise SaaS market is expected to increase five times over and be worth a whopping $50.8 billion in revenue, representing over a quarter of the entire worldwide enterprise application market. There’s no doubt about it: SaaS is the future of the software industry.
CloseSaaS
JULY 4, 2016
When was the last time you completed your daily to-do list? A mere 11% of professionals worldwide say they accomplish everything on their to-do list by the end of the workday. Not a great looking number.
CloseSaaS
JULY 12, 2016
So you’ve just hired your first group of salespeople. Their first day is coming up, and you need to turn them into selling machines as soon as possible.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
CloseSaaS
JULY 8, 2016
When was the last time you felt excited about a Monday? Or any workday for that matter?Can’t remember? Then perhaps it’s time for a change.
CloseSaaS
JULY 6, 2016
We are happy to introduce a new integration for our sales CRM with SalesOptimize, a B2B ecommerce lead generation platform.
CloseSaaS
JULY 5, 2016
Hiring is hard. It doesn’t matter how long you’ve been in the game. Choosing the right candidate will always be difficult.
CloseSaaS
JULY 11, 2016
Building a business is hard as hell. Keeping it afloat is even harder.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
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