Practical Advice on SaaS marketing

JULY 14, 2009

Marketing people usually pay a lot of attention to consistency. They want to convey the same message, the same value proposition, across all marketing media: the web site, literature, presentations, press releases, etc. And now there are even more places to police: blogs, twitter, Facebook and LinkedIn. When I've been in that role, I called myself the "message cop.

SaaS Payments 100

SaaS Payments Payment Services Outsourced Development SaaS 100

The Angel VC

JULY 1, 2009

"The Europas" , the tech award that was brought into being by TechCrunch UK 's Mike Butcher ( profile , Twitter account ), is getting a lot of attention in the tech world at the moment. The award, which "honors the best tech companies and startups across the web and mobile scene from across Europe, the Middle East and Africa", will be presented in a big ceremony on July 9 in London.

Mobile 100

Mobile Startup B2B Enterprise 100

Practical Advice on SaaS marketing

JULY 8, 2009

During the summer, I spend most Saturday morning's tending to my yard and garden, though my tomatoes are struggling with all this rain we've had here in New England. But in the winter, I sometimes watch the succession of cooking shows that run all day on public television. I prefer the ones in which the host chef measures ingredients in "handfuls of this" and "dashes of that.

Marketing 100

Marketing SaaS Acquisition Business Model 100