Top SaaS Brief Customer Lifetime Value Subscription Content for June, 2010

June, 2010

Three deadly SaaS marketing mistakes

Practical Advice on SaaS marketing

JUNE 3, 2010

I'm sure there are hundreds of ways to sink a software-as-a-service (SaaS) company with poor marketing, but I want to focus on three that can be particularly effective. and not in a good way. 1. Spending money to lose money In this money-losing scenario, the SaaS company spends more on acquiring a customer than they can earn back in revenues from that customer.

Marketing

Marketing SaaS Customer Lifetime Value Acquisition

Product naming gets even more complicated

Practical Advice on SaaS marketing

JUNE 18, 2010

I used to say that the only thing more painful than product naming is root canal. But a few months ago I actually had a root canal, and with the anesthesia and painkillers, it wasn't so bad. Product naming is now back on top of my "most painful" list. And the pain only gets worse when you're marketing both a software-as-a-service (SaaS) solution and an on-premise application.

Strategy

Strategy Subscription Payment Features SaaS

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June, 2010

Three deadly SaaS marketing mistakes

Product naming gets even more complicated

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