April, 2015

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Key Revenue Metrics for SaaS companies

The Angel VC

Thanks to Nick Franklin for reviewing a draft of this post! When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”.

Payments 193
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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

See also: Innovator’s Solution for SaaS Startups. There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. Over time, they seem to inevitably begin serving larger customers. Box, Hubspot, Zendesk and among many others have exhibited this pattern. Why does this happen? I believe we’re seeing Clay Christensen’s Innovator’s Dilemma at play.

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Avoiding Poor SaaS Customer Alignment

Chaotic Flow

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS produ

Scale 156
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SaaS Marketing is About Promises, Not Products

Practical Advice on SaaS marketing

If you’re a software-as-a-service (SaaS) marketer and you think you’re marketing a product, think again. What you’re really marketing are promises. You’re promising to customers that you’ll deliver value over the life of the subscription. Though part of that value includes making available a certain set of functionality on day one - features to track a sales pipeline, manage inventory, handle HR, etc. - it goes way beyond that.

Marketing 113
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Advice on recruiting advisory board members

CloseSaaS

Hardly a week goes by where I don't receive an invitation to join some startup's advisory board. Often from founders with whom I've never had a meaningful interaction. Sometimes they offer me equity, include confidential information in their proposal or send over signed paperwork. Great!

More Trending

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6 things to pre-empt 90% of Due Diligence

The Angel VC

The founder of a portfolio company recently asked me what kind of numbers and other material he'll need when he goes into his next round of fundraising. He wanted to make sure that when he starts talking to new potential investors, he'll have answers ready to most of the questions he'll be asked. That was a great question. By putting together a comprehensive set of data you can pre-empt 90% of the questions which investors will ask you when they assess a potential investment.

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How Faster Sales Cycles Become a Competitive Advantage

Tom Tunguz

Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons. First, faster sales cycles accelerate the discovery of a repeatable sales process.

Sales 130
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A SaaS History Lesson – The First SaaS Company's Exceptional Journey

Tom Tunguz

The first SaaS startup started as a packaged software company. After selling floppy disks and CD-ROMs of expense software in computer software stores, the company changed models for the first time, and sold software licenses directly to enterprises. The company went public on this model in 1998. But soon after the crash of 2001, the startup’s market cap totaled only $8M.

SaaS 110
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What an Acquisition of Salesforce Means for Startups

Tom Tunguz

Rumors swirled yesterday that Salesforce, the $40B SaaS behemoth, had been approached by an acquirer. Dan Primack speculated this morning that Oracle and Microsoft are the likely candidates. If Salesforce were to be acquired, the SaaS ecosystem would change substantially. Looking at the market caps and the balance sheets of the major enterprise acquirers, Microsoft could certainly acquire Salesforce outright in cash.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to Make Pretty Charts

Tom Tunguz

When I first started writing, I wondered how I could make charts like those in the Economist or in the New York Times, the beautifully formatted ones. After some research, I figured out how. And this post explains how you can do it, too. Many data scientists use a free open-source language called R. It’s a great tool for processing data and I use R to process all the data for this blog.

Data 100
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How Important Is It For a SaaS Startup to be Profitable?

Tom Tunguz

The Information reported last week that in 2014, only 11% of tech IPOs in 2014 were profitable when they became publicly traded companies, an all time low stretching back to 1980, when the figure was 88%. This raises the seemingly absurd question, how important is it to be profitable for a startup? After all, growth is the largest determinant of valuation at IPO , not profitability.

Startup 100
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Measuring Bookings, MRR, Revenue and Cash for Your SaaS Startup

Tom Tunguz

Yesterday, I met with a bright, young SaaS entrepreneur who asked me to clarify four key numbers for SaaS companies: bookings, monthly recurring revenue, recognized revenue and cash collections. These four numbers are critical to understanding the health of a SaaS startup, and they can be quite different, so it’s important to have a strong grasp on the distinctions between them.

Startup 100
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Why the Bubble Question Doesn't Matter

Tom Tunguz

“Is there a bubble?” is a question that seems to be asked every day. But it’s the wrong question - in fact, it’s an unimportant question. Maybe there is a bubble. Maybe there isn’t. Instead of asking the question, let’s just presume we are in a bubble. Then, the far more important debate surfaces: given the bubble, how should a team manage a startup differently?

Startup 100
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How Many Unicorns Sell Each Year?

Tom Tunguz

How many companies sell each year for $1B or more? In the last ten years, on average, 2.5 US venture backed IT companies are acquired for $1B+. In the last ten years, a total of 20 companies have sold themselves for greater than $1B. Over the past 20 years, that trend has been relatively constant, with the exception of the euphoria in 1999 and 2000.

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The Gamble of the Private IPO

Tom Tunguz

In a post earlier this week, Josh Kopelman coined the term Private IPO to describe patterns in the runaway late stage financing market. In addition to the points Josh makes about the dangers of stale valuations, there is another important and related implication for founders. When entrepreneurs pursue a Private IPO as the ultimate round before they go public, they make an implicit bet about the growth rate of their businesses: company revenues will more than double before a public IPO.

Finance 100
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One Great Adventure After the Next

Tom Tunguz

Yesterday, Redpoint announced something amazing: Andy Rubin, the creator of Android is joining Redpoint. I remember reading about Google’s Android acquisition in 2005 and wondering what would become of the technology; and then later at Google seeing some of the first versions of the G1, the first Android phone. Since then, Android has become a standard, and powers 81% of phone shipped last year.

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Are SaaS Startups Today Worth More than Ten Years Ago?

Tom Tunguz

In the Runaway Train of Late Stage Fundraising , I analyzed the growing disparity of the public and private markets. Ten years ago, we saw 2-10x as many IPOs as $40M+ rounds. Today, we see 16x as many $40M+ growth rounds as IPOs. There’s no question that companies are waiting longer to go public, fueled by late stage private investment. I was wondering if as a consequence, we might see bigger IPOs.

Startup 100
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Startup Best Practices 10 - Building Your Startup's Institutional Memory

Tom Tunguz

In 2013 with 40 employees, Stripe adopted email transparency , a policy that makes most emails public to everyone in the company. They posted an update in late 2014 about the success of email transparency with 164 employees. At first blush, it may seem radical to funnel emails of 164 other people to everyone’s already overflowing inbox. But it works brilliantly because it creates a policy around Institutional Memory, something very few companies do well.

Startup 100
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End of sales cycle and a hot prospect turns cold?

CloseSaaS

Every sales rep has experienced this: You've got a deal in the pipeline, you're very confident that it'll close. The prospect and you have several positive sales conversations, he's qualified, has tried your product and expressed buying interest.

Sales 52
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Make Close work with your favorite apps [webinar]

CloseSaaS

Learn how to save time and get the most out of Close with Zapier. UPDATE: The webinar took place already. Click here to watch the recorded webinar + accompanying materials here. You're invited to join the Close Zapier webinar!

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SaaS sales panel with Hiten Shah, Steli Efti & others from Salesconf

CloseSaaS

Last year Steli joined Nick O'Neill's Salesconf SaaS sales panel with Hiten Shah, Heather Morgan, Josh Isaak and others. It was a great event with awesome attendees who asked some great questions on the topic of startup and SaaS sales. Here's the full recording (53 minutes) + transcript for you.

SaaS 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Selling to large organizations? Build an army of internal champions!

CloseSaaS

Whenever you're selling to an enterprise, or any other large organization, there are many people involved in the deal. One of the most painful mistakes you can make is to assume you've won the deal just because the decision maker said yes.

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Sales pitch framing: Play to your strengths

CloseSaaS

She had raised a seed round, put a great technical team together, and they developed a great enterprise product. Now she wanted to raise a Series A, and asked for my feedback on her investor pitch.

Sales 52
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Flip your prospect's questions to close more deals

CloseSaaS

In my recent post on how to ask powerful sales questions, I talked about the importance of listening and asking questions. But there's another way to utilize questions to close more deals: flip them.

Sales 52
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March product improvements

CloseSaaS

Our engineering team is hard at work on a big project that we look forward to showing off. But in the meantime, we also took care of a few miscellaneous product improvements in March.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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How to make your value proposition irresistible

CloseSaaS

Want to sharpen your sales pitch? Make your cold emails more effective? Create a more compelling value proposition? Perfect your sales script?

Sales 52
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Experiential Marketing and Digital Sales: A New Frontier

ReSci

How to bring the appeal (and ROI) of experiential marketing to your eCommerce and digital sales. The post Experiential Marketing and Digital Sales: A New Frontier appeared first on ReSci.

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7 Ways to Increase Ad Engagement

ReSci

Online advertising has changed a lot in the past few years, see how to keep your customers engaged with your online ads. The post 7 Ways to Increase Ad Engagement appeared first on ReSci.