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You love your customers. They enable your business to, well, be. You want to retain them and worry about which ones might be looking slyly around over their shoulder, wondering if they could have it better with one of your competitors. Understanding which of your customers is most likely to churn can be an anxious business for a SaaS company. Churn can appear to happen suddenly owing to any number of potential factors, and customers who do churn are unlikely to write you a “Dear John” letter exp
We are very excited about open source software. Open source is a powerful distribution mechanism to get software and people’s hands early and easily. In an era where SaaS customer acquisition cost increases monotonically , open source can be a powerful antidote. The other area that we are spending time in is open source at the application tier.
Just a few years ago, as the next generation of SaaS companies were beginning to scale, the idea of building a Big or Biggish SaaS Company using Silos-in-the-Enterprise was all the rage. For many it still is. But there are a lot of flaws to this thinking it’s worth taking a look at. First, just to get on the same page … a Silo-in-the-Enterprise is a small or smallish group in a BigCo that adopts your product.
Sure.rapidly improving prospecting tools and AI will change the SDR landscape, but are the predictions of the end of the SDR role correct? The post The End of the SDR? appeared first on Predictable Revenue.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions. The top content creator on Podia, a platform video courses and digital memberships, makes more than $100,000 a month. And teachers across … The post The Passion Economy and the Future of Work appeared first on Andreessen Horowitz.
Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving upmarket is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software.
Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving upmarket is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software.
I won a fake stock market competition in elementary school. I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best. The competition happened to end on an up-day. This was an example of “high risk, high reward.
This is a scenario a lot of us will go through. There’s no magic solution here, but a few thoughts: First, build a “better” edition they can choose to upgrade to. Even if they have an unlimited right to your Professional Edition, add an Enterprise Edition. Or Global Edition. Or Unlimited Edition. And truly make it better. This worked well for us when we added a localized version of the product.
Just look at customer acquisition vs retention statistics. What do you see? 1. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. 2. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. 3. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design. However, the book that has given me the most insight into the nature of my work is somewhat unlikely – psychologist Daniel Kahneman ’s non-fiction bestseller Thinking, Fast and Slow. “Our brain has two very distinct modes of thought: System 1 (fast, automatic, and impulsive) and System 2 (slow, consciou
Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. But sustained growth is hard to achieve without a clear path forward. . Customer journey optimization is a way of not only mapping the stages of customer progression but also identifying ways to add customer value along the way.
“To me it’s kinda funny, the attitude showing a n*&#a driving. But don’t know where the f**k he’s going, just rolling”. —Easy E, “Straight Outta Compton”. Years ago, I remember yelling at my CFO Dave Conte. He built a financial … The post The Map and the Terrain appeared first on Andreessen Horowitz.
When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff. As you cross $2.5m, $3m in ARR, you can start to see a path to real cash flow and financial independence, even though you aren’t there quite yet.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
We’ve all seen the data on the average increases in round sizes over the last four or five years. Startups are able to raise larger early rounds because of the financial environment. One way of thinking about the early-stage fundraising market is as a collection of financial products. In 2008, there was a $5M series A product and a $10M series B product.
You may be making a ton of sales every day – enough to bring in substantial profit for your business. But when you look at the numbers, you find that your actual revenue is only just enough to keep the business going. So what could be the reason behind this? You’ve done everything possible to […]. The post 5 of the Most Effective Ways to Reduce Business Operational Costs appeared first on The Daily Egg.
The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, us
Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage. You should target the right users too as not everyone is your ideal prospect. Investors require research : before contacting any investor, you should learn as much as you can about them.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Enterprise deals are tough, long, and require a robust product to compete. Find out how Proposify went from selling self serve deals to working with enterprise clients. The post Swimming upstream: how Proposify went from selling self serve deals to working with enterprise clients with CEO Kyle Racki appeared first on Predictable Revenue.
We’re back to Miami for our second ever SaaStr meet-up there, this time bigger and better than ever during Art Basel!! Come join us on December 5 hosted at 500 Startups Miami for an evening of SaaStr talk, mentorship, unicorns, VCs and more. We’ll have cocktails (or something similar) and some great discussions, including several great pieces of content, including a fun discussion between me and the co-founders of Cloud Unicorn Digital Ocean.
In a recent interview, Sid Sijbrandij, the founder of Gitlab observed something about remote teams that I think is absolutely true. I’ve seen it in many of the remote/distributed companies we work with. He said: Remote forces you to do the things you should be doing any way earlier and better. As company scale, they need to develop infrastructure to successfully manage and coordinate large numbers of people.
Author’s Note: We want to focus on giving you actionable advice for things you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. First up in this series is our most recent webinar featuring ways for you to use Google Analytics and Crazy […]. The post Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions appeared first on The Daily Egg.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.
Just look at customer acquisition vs retention statistics. What do you see? 1. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. 2. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. 3. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).
We provide the framework and break down the process, fast-growing company Samsara used to hire 200 new sales reps in a year. Find out how Samsara maintains company culture and provides mentorship for new reps while rapidly growing their team. The post Lessons learned from hiring 200 sales reps in a year with Samsara’s Nick Rathjen appeared first on Predictable Revenue.
The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Dr. Daniel Kahneman features on the latest Farnam Street podcast and it’s a surprising episode. Kahneman wrote Thinking Fast and Slow. I admire Kahneman a great deal. Not for his Nobel or for his work, which are both impressive, but for his humility. Some of the key tenets of Kahneman’s work in his famous book were disproved. And he owned up to it , both in print and on the podcast.
You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […]. The post How to Understand and Act On Your A/B Test Results appeared first on The Daily Egg.
Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.
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