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As the year is coming to an end I’d like to share a few thoughts on what we’ll be looking for in the SaaS world in 2017. This is not meant to be an exhaustive enumeration but rather a brief outline of a few big themes that I feel particularly strongly about. 1) Viral growth and/or negative churn In the last couple of years I’ve come to the opinion that in order to build a SaaS unicorn you need to have either (a) a highly viral customer acquisition engine or (b) significant negative net churn (th
When I say bubble, you likely conjure images of people speculating on real estate or stocks or tulips in your imagination. Like me, you might dismiss the folly of these bubbles as the collective action of a multitude of people who lose all rationality when bidding on these assets. But, as I learned from a recent interview with Brian Christian , bubbles can be created even when everyone acts rationally.
2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Here are key trends from the top articles I’ve shared in my newsletter this year: SaaS is more crowded than ever, but you can still grow fast.
No matter how hard you’ve been working on your marketing plan, it still might go wrong. That’s usually not for lack of effort. It’s just that software-as-a-service (SaaS) marketing is hard. It’s different than marketing traditional on-premises software and it’s easy to make mistakes. I review the marketing programs of lots of SaaS companies and I see the same kind of mistakes over and over.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
So you’ve hit the 1,000 customer mark: Congratulations! You’ve made it further than many startups ever dream of going. But you and I both know you’re not done yet, so what’s next?
(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.
(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.
B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS T his time around we’ve got something special for you: A free step-by-step guide to B2B SaaS Leadgen via Social Tools. YourSales is a sales outsourcing company for B2B SaaS companies. With a global sales force and heaps of experience in B2B sales for SaaS companies, we help clients solve problems, help companies buy, and work with the sales funnel on a 24-hour basis.
The end of the year is fast approaching. Time for some quantitative analysis of the content that readers liked the best this year. 2016 was a year of change for SaaS, and most of the story was the public market. Valuations there fell from their highs in 2014. More than $70B of public SaaS market cap was taken private by both other publics and also by private equity firms.
I wanted write about using only SQL for analytical queries (possibly for big-data) because when I talk about SQL, people usually tend to say that it’s not a good fit for analytics and they have to write complex code in Java or use a NO-SQL solution that has custom query language because in big-data world, all the paradigms should be changed and become complex.
The game of Go has been making headlines in the last few months, but today marks an especially historic event: Google’s DeepMind computer program AlphaGo has won the final game…. The post AI Marketing: 3 Reasons Why eCommerce Marketers Need to Think Like Go Players appeared first on ReSci.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Unlimited Furniture, a luxury furniture and interior design company, had built a large audience on Instagram but was looking for ways to engage their followers in sales conversations.
Australia, Canada, Israel, China, India. SaaS startups are thriving in these countries and many more. Next generation software companies hail from many different parts of the world, and some of them are worth billions of dollars. Shopify and Hootsuite in Canada. Atlassian in Australia. Xero in New Zealand, just to name a few. As these successful startups have boomed, how has the early stage fundraising market for them evolved?
SaaS startups often find themselves in one of three different states when contemplating their burn rate. The first is the David Farragut strategy. Damn the burn rate, full speed ahead. The second is the conservative approach - attaining profitability using only the cash on the balance sheet. Those two are easy. Circumstances dictate the respective aggression or conservatism.
Sales leaders consistently underinvest in sales team training and development. As SaaS startups scale, sales execution becomes the most tangible metric of a business’ success, and the one by which the business’ health is benchmarked. Not to mention how the head of sales is evaluated. When is the right time to invest in sales training? And how much should a business invest?
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples. What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples.
"Thanks for the advice. Since implementing it, we have doubled our close rate." — James Kennedy, Founder, ProcurementExpress.com Every day, readers of our blog send us emails like these. They implemented our advice, saw results and share their wins with us.
This is a post by Brad Smith, a freelance marketing writer who gets sales. Kitchens are uncomfortable. They’re insufferably hot. Closed quarters. No windows or natural daylight.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
The sales pipeline review. Probably the one meeting that makes your sales reps sweat the most. But its purpose is crucial: Keep deals moving through the funnel.
Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.
For hundreds of startups in the as-a-service world, the scores of product launches at last week’s Amazon Web Services Reinvent Conference each were a warning shot across their bows. We are coming. We are coming right after you, with tens of billions of dollars on our balance sheet, hundreds of salespeople, and the broadest suite of software and infrastructure since Oracle.
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