December, 2016

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What we're looking for in SaaS in 2017

The Angel VC

As the year is coming to an end I’d like to share a few thoughts on what we’ll be looking for in the SaaS world in 2017. This is not meant to be an exhaustive enumeration but rather a brief outline of a few big themes that I feel particularly strongly about. 1) Viral growth and/or negative churn In the last couple of years I’ve come to the opinion that in order to build a SaaS unicorn you need to have either (a) a highly viral customer acquisition engine or (b) significant negative net churn (th

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Information Cascades - How Many Rational People Can Make Logical Decisions and Yet Still Create a Bubble

Tom Tunguz

When I say bubble, you likely conjure images of people speculating on real estate or stocks or tulips in your imagination. Like me, you might dismiss the folly of these bubbles as the collective action of a multitude of people who lose all rationality when bidding on these assets. But, as I learned from a recent interview with Brian Christian , bubbles can be created even when everyone acts rationally.

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The Best SaaS Articles of 2016 From Around the Web

Hitenism

2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Here are key trends from the top articles I’ve shared in my newsletter this year: SaaS is more crowded than ever, but you can still grow fast.

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5 ways your SaaS marketing plan could go wrong

Practical Advice on SaaS marketing

No matter how hard you’ve been working on your marketing plan, it still might go wrong. That’s usually not for lack of effort. It’s just that software-as-a-service (SaaS) marketing is hard. It’s different than marketing traditional on-premises software and it’s easy to make mistakes. I review the marketing programs of lots of SaaS companies and I see the same kind of mistakes over and over.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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From 1k to 10k customers: 4 steps to scale your B2B startup in new markets

CloseSaaS

So you’ve hit the 1,000 customer mark: Congratulations! You’ve made it further than many startups ever dream of going. But you and I both know you’re not done yet, so what’s next?

Scale 72

More Trending

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Process: B2B SaaS Leadgen via Social Tools

yoursales

B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS T his time around we’ve got something special for you: A free step-by-step guide to B2B SaaS Leadgen via Social Tools. YourSales is a sales outsourcing company for B2B SaaS companies. With a global sales force and heaps of experience in B2B sales for SaaS companies, we help clients solve problems, help companies buy, and work with the sales funnel on a 24-hour basis.

B2B 40
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The Top 6 Posts of 2016

Tom Tunguz

The end of the year is fast approaching. Time for some quantitative analysis of the content that readers liked the best this year. 2016 was a year of change for SaaS, and most of the story was the public market. Valuations there fell from their highs in 2014. More than $70B of public SaaS market cap was taken private by both other publics and also by private equity firms.

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SQL is still superior for big-data analytics

Rakam

I wanted write about using only SQL for analytical queries (possibly for big-data) because when I talk about SQL, people usually tend to say that it’s not a good fit for analytics and they have to write complex code in Java or use a NO-SQL solution that has custom query language because in big-data world, all the paradigms should be changed and become complex.

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AI Marketing: 3 Reasons Why eCommerce Marketers Need to Think Like Go Players

ReSci

The game of Go has been making headlines in the last few months, but today marks an especially historic event: Google’s DeepMind computer program AlphaGo has won the final game…. The post AI Marketing: 3 Reasons Why eCommerce Marketers Need to Think Like Go Players appeared first on ReSci.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Sales CRM case study: Instagram + Candid + Close = Millions in sales for this luxury furniture company

CloseSaaS

Unlimited Furniture, a luxury furniture and interior design company, had built a large audience on Instagram but was looking for ways to engage their followers in sales conversations.

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Just How Global is the SaaS Startup Phenomenon?

Tom Tunguz

Australia, Canada, Israel, China, India. SaaS startups are thriving in these countries and many more. Next generation software companies hail from many different parts of the world, and some of them are worth billions of dollars. Shopify and Hootsuite in Canada. Atlassian in Australia. Xero in New Zealand, just to name a few. As these successful startups have boomed, how has the early stage fundraising market for them evolved?

Startup 100
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When to Increase Your SaaS Startup's Burn

Tom Tunguz

SaaS startups often find themselves in one of three different states when contemplating their burn rate. The first is the David Farragut strategy. Damn the burn rate, full speed ahead. The second is the conservative approach - attaining profitability using only the cash on the balance sheet. Those two are easy. Circumstances dictate the respective aggression or conservatism.

Startup 100
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When is the Right Time for Your SaaS Startup to Train its Sales People?

Tom Tunguz

Sales leaders consistently underinvest in sales team training and development. As SaaS startups scale, sales execution becomes the most tangible metric of a business’ success, and the one by which the business’ health is benchmarked. Not to mention how the head of sales is evaluated. When is the right time to invest in sales training? And how much should a business invest?

Scale 100
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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What is Your SaaS Startup Worth in an Acquisition?

Tom Tunguz

What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples. What is your SaaS startup worth in an acquisition? To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples.

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We published 139 sales posts in 2016. Here are the 7 you need to read to dominate 2017!

CloseSaaS

"Thanks for the advice. Since implementing it, we have doubled our close rate." — James Kennedy, Founder, ProcurementExpress.com Every day, readers of our blog send us emails like these. They implemented our advice, saw results and share their wins with us.

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Our favorite books and podcasts of 2016

CloseSaaS

What a year.

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3 lessons sales managers can learn from professional kitchen chefs

CloseSaaS

This is a post by Brad Smith, a freelance marketing writer who gets sales. Kitchens are uncomfortable. They’re insufferably hot. Closed quarters. No windows or natural daylight.

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to run the perfect sales pipeline review meeting

CloseSaaS

The sales pipeline review. Probably the one meeting that makes your sales reps sweat the most. But its purpose is crucial: Keep deals moving through the funnel.

Sales 52
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Controlling sales conversations: 3 steps to keep your sales calls on track

CloseSaaS

Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.

Sales 52
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Implications of Monoclouds for as-a-Service Startups - Why Differentiation Matters More than Ever

Tom Tunguz

For hundreds of startups in the as-a-service world, the scores of product launches at last week’s Amazon Web Services Reinvent Conference each were a warning shot across their bows. We are coming. We are coming right after you, with tens of billions of dollars on our balance sheet, hundreds of salespeople, and the broadest suite of software and infrastructure since Oracle.

Startup 100