Marketing numbers can lie
Practical Advice on SaaS marketing
MAY 24, 2011
I barely passed an accounting course in college. The only thing I remember was a joke about "debits by the window and credits by the door." I didn't understand the joke then, and I'm still confused by T accounts now. Thankfully, in a stint as a bank credit analyst, I did finally gain some fluency with business numbers. I learned to cope with, if not exactly love, current ratios, inventory turnover, and return on equity calculations.
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