August, 2016

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Event Driven SaaS - The Workflow of the Future

Tom Tunguz

A senior SaaS executive once told me, “Reports sell software.” In a top down sale, that’s absolutely true. The CEO wants better predictability of bookings so she’ll buy a CRM tool to gather the data. Classically, software has been built for that mantra. First, a company buys a database. The sales people, marketers or customer care staff continue working as normal.

SaaS 114
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To deliver a consistent message, you need a script

Practical Advice on SaaS marketing

Here’s the easiest way to waste your marketing budget: spend money to promote your message… before you know what your message is. Until you’ve developed a compelling and consistent value proposition, there’s no sense in broadcasting anything out to the world. Unfortunately, I see this all the time: a beautifully designed website, a well-produced video, or a clever email campaign that doesn’t clearly convey the company’s message.

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Manual Automation: How to build software with no code

Hacking Revenue

We don’t know how to code, yet we built and sold online businesses. We’re a business person and a product person who always wanted to learn how to program, but just never gave it enough effort (that’s what we like to think). We can put together a WordPress website and we have some fancy badges in CodeAcademy, but no CTO in his right mind will let either of us touch their production environment and/or keyboard.

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Top 10 interview questions in sales hiring

CloseSaaS

There’s no such thing as a perfect interview question. There’s no one question you can ask to figure out whether someone is the right candidate and will be amazing at sales.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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3 Nuggets Every SaaS Company Needs to Remember

Aber Law Firm

We represent lots, literally 100s and 100s, of SaaS companies and there are a few nuggets of useful information that we want to share with other SaaS companies when they think about negotiating an enterprise SaaS agreement. Ok, here goes. Setting the Right Expectations. I find that setting the right expectation of what the customer is buying is the #1 issue in any SaaS enterprise agreement negotiation.

SaaS 52

More Trending

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3 Marketing Insights from a World Class SaaS Marketer

Tom Tunguz

Jeff Wiss has managed demand generation and corporate marketing for some iconic software companies. MySQL, the most valuable open-source acquisition; Zendesk*, the $3B leader in customer support software; DataStax, The business commercializing Cassandra; and most recently Duo Security*, an Ann Arbor-based trusted access company that has some of the most sensational SaaS metrics I’ve ever seen.

Marketing 110
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Low Touch Onboarding, Integrations and Customer Success (Part 2)

Saasler

Onboarding processes are critical to the success of SaaS companies. Check our first blog post of the series to see how high touch onboarding and integrations contribute to customer success. “40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back…” – software entrepreneur Patrick McKenzie.

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Summer = No B2B Sales!!?

yoursales

SUMMER SLUMP: THE MYTH OF NO B2B SALES DURING SUMMER VACATION SUMMER SLUMP: THE MYTH OF NO B2B SALES DURING SUMMER VACATION SUMMER SLUMP: THE MYTH OF NO B2B SALES DURING SUMMER VACATION “T he summer sales slump” – ever heard of that? It’s that time of year where EVERYONE goes on vacation and NOONE is left in offices for B2B sales people to call, email, or visit.

B2B 40
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Start dialing: Why you should call your competition and how to do it

CloseSaaS

How much do you know about your competitors? Most people spend a lot of time doing online research to find information about their competitors. Truth is, often that time is wasted.

B2B 52
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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3 Nuggets Every SaaS Company Needs to Remember

Aber Law Firm

We represent lots, literally 100s and 100s, of SaaS companies and there are a few nuggets of useful information that we want to share with other SaaS companies when they think about negotiating an enterprise SaaS agreement. Ok, here goes. Setting the Right Expectations. I find that setting the right expectation of what the customer is buying is the #1 issue in any SaaS enterprise agreement negotiation.

SaaS 52
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Evaluating Machine Learning Predictions: Customer Churn & CLV [RS Labs]

ReSci

At Retention Science, we are committed on making machine learning and artificial intelligence more accessible and understandable. This blog introduces our process of evaluating the accuracy of two crucial predictive models, Customer Churn Prediction and Customer Future Value (CFV). These two predictions provide invaluable insights. The post Evaluating Machine Learning Predictions: Customer Churn & CLV [RS Labs] appeared first on ReSci.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. Historically, channel distribution has been reserved for the most expensive software and hardware. IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors.

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How to reduce churn and increase retention using integrations

Saasler

It takes a lot more than having some strategies for user acquisition in place to guarantee SaaS growth. In fact, the most critical stage in the funnel can easily be retention, not acquisition. The key to a successful retention plan is keeping customers satisfied and avoiding churn. Keep in mind that it’s easier and cheaper to retain a happy customer, than having to go out and find new ones.

Churn 40
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Clandestine Statisticians Who Changed the Course of the War

Tom Tunguz

They operated from a clandestine apartment in Harlem, a block from Columbia University at 401 West 118th Street. A cell comprising 18 of the most respected American mathematicians and statisticians spirited datasets up the stairs, analyzed them, and stole to Washington DC on military aircraft to present the results of their rumination to the admirals of the Navy and the Marines, the generals of the Army, Marines, and Air Force during the Second World War.

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How Much is Your SaaS Startup Worth?

Tom Tunguz

If your SaaS startup were to trade in the public markets today, what would it be worth? The true answer is we don’t know, but we can approximate it by comparing it to the other publicly traded SaaS companies and benchmarking the business by its growth rate. The chart above shows the median multiple of public SaaS companies by growth rate bucket, 25%-49%, 50%-74%, and 75%+ trailing twelve month revenue growth rate.

Startup 100
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A Breakthrough in Human Computer Interaction

Tom Tunguz

It’s no secret I believe speech is the next input mechanism. We are in the Voice-to-Text Era. I wrote in late 2014 that speech is the fastest user interface , and the newest speech recognition experiments confirm it. Andrew Ng, a luminary in the world of machine learning, and his teammates at Baidu, Stanford and University of Washington have developed Deep Speech 2 , a neural network based speech recognition system.

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Success Has 1000 Fathers and Failure is an Orphan

Tom Tunguz

Success has 1000 fathers and failure is an orphan. I heard this aphorism in my first year as a venture capitalist having forgotten it. There’s a lot of wisdom to it and I think it’s most applicable when interviewing. I remind myself of the same each time I speak with a candidate for a role. When I see a sterling resume, I know that I am susceptible to confirmation bias.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Why Understanding Startup History is a Competitive Advantage

Tom Tunguz

I met an entrepreneur last week with an amazing command of technology history. He spoke about the way the Xerox Alto has influenced graphical design over the past forty years. I learned a lot. For this first computer’s monitor has a portrait orientation, not a landscape orientation? His knowledge of history provides him a huge competitive advantage because he understands why things have evolved a certain way and the assumptions that underpinned previous decisions.

Startup 100
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The Resurgence in Public Market SaaS Valuations

Tom Tunguz

In February, public SaaS companies had fallen 57% from their highs. The enterprise value to forward revenue more than halved from 7.7x to 3.3x. This ostensibly random valuation correction has triggered a flurry of consolidation in software, with nearly $70B+ worth of exits year to date in 2016. Over the last six months, however, forward multiples have reverted to the mean.

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The Biggest Areas of Underinvestment in SaaS Sales Teams

Tom Tunguz

Sales teams are the tip of the spear for SaaS companies. They close accounts and book the revenue. Many sales teams often find themselves confronting the same issues. Mike Anello and Kane Hochster, two HBS students, researched this topic by surveying more than 30 VPs of Sales. The survey included both rising and seasoned leaders across a range of revenue ranges but with a concentration in earlier stage startups.

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Median Startup Valuations and Down Rounds in 2016

Tom Tunguz

Average Series A valuations have hovered around $15M for the last 9 quarters. Series B rounds have settled into $50M, while Series C rounds have rebounded to $100M. Later stage rounds, however, have fallen by 50% from their high of $400M to just under $200M. However, in the early stages the frequency of down rounds (e.g., a Series D with a smaller valuation than a Series C) aren’t at historic or even six year highs.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Fighting and Leveraging Inertia in Sales

Tom Tunguz

When you’re selling a SaaS product to a potential customer, you have to convince them switching is worth the effort. And once you’ve sold the product, you have to do the opposite: convince the customer that switching to anything else isn’t worth it. In chemistry, there’s a notion of an activation energy. A Swedish scientist Svante Arrhenius coined the term to describe the minimum amount of energy required to start a chemical reaction.

Sales 100
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Product update: Improved reporting, redesigned API docs, and bug fixes

CloseSaaS

We’re continuously working towards making Close a better platform for your sales team so that you can focus on closing deals, not doing busywork. Here are the latest developments.

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How we use our CRM for customer success

CloseSaaS

At Close, our CEO Steli Efti preaches on the power of the follow up, and our Success team lives by these words too. Here's how the Close Success team built a reputation as a trusted advisor for sales teams around the globe.

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Sales CRM case study: How the Bentley of calculators stays relevant and drives sales with Close

CloseSaaS

Monroe Systems for Business has a legacy like few other companies. The inventor, manufacturer, and supplier of commercial calculators was founded in 1912 by Jay R. Monroe. Today, the 104-year-old company is a household name to accounting professionals.

Sales 52
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Product update: Phone settings - Introducing a new, smarter UI for better visibility

CloseSaaS

Calling is a central part of your day. That’s why we work hard on improving the experience. We’ve updated the phone settings page to give you a better way of managing your phone numbers and give you more visibility and control over your numbers.

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Toxic sales culture? Here’s what happened and what to do about it

CloseSaaS

Arguments. Politics. Tension. Your salespeople hate each other. They hate their workplace. They want to see everyone else fail. Perhaps you say to yourself, “Maybe things will get better.” No.

Sales 52
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10 most common mistakes new sales managers make

CloseSaaS

You just got promoted. Previously you were in a sales role as an account executive. You were doing a great job, and as a result you received a shiny new title with new responsibilities.

Sales 52