Event Driven SaaS - The Workflow of the Future
Tom Tunguz
AUGUST 16, 2016
A senior SaaS executive once told me, “Reports sell software.” In a top down sale, that’s absolutely true. The CEO wants better predictability of bookings so she’ll buy a CRM tool to gather the data. Classically, software has been built for that mantra. First, a company buys a database. The sales people, marketers or customer care staff continue working as normal.
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