June, 2013

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Driving SaaS Growth Through The Customer Lifecycle

Chaotic Flow

SaaS growth isn’t a goal; it’s an obsession. The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. The bad news is that SaaS growth can also be predictably slow the bigger you get. After a few years of rapid SaaS startup growth, it’s easy to find yourself on the short end of the hockey stick if you don’t know the right levers to push.

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KPIs for VCs

The Angel VC

Example for a Geckoboard KPI dashboard Last week I spent a day in Stockholm to attend a metrics seminar organized by our friends at Creandum. It was a great event with talks from people of some of the best Internet companies from the Nordic region such as Spotify or Wrapp. Thanks Johan , Joel , Daniel , Frederic and everyone at Creandum for setting it up and inviting me!

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Customers don't care about you

Practical Advice on SaaS marketing

Sorry to break this news to you, but customers don't really care about you. Even when they ask about you , it's really about them : "What problems can you solve for me?" "What experience do you have with companies like mine?" "What do you know about my business, my market, my product?" "How can you help me?" You may have a broad range of expertise. You might have solved problems for all kinds of different companies in all kinds of different industries.

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How to Analyze Your Startup Like A VC in 15 Minutes Or Less

Tom Tunguz

When I first started in venture capital five years ago, I wanted to create a programmatic way to analyze companies well. My goal was to be able to step into a meeting with an entrepreneur with some kind of form that I would fill out throughout the meeting, so that by the end of the meeting I might have an understanding how the startup fits into its ecosystem.

Startup 113
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Introducing searchable reporting

CloseSaaS

Analytics matter, so today we’re releasing real-time reporting numbers you can quickly drill into for more detail.

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The Most Under-Appreciated Startup Team Member

Tom Tunguz

The reason most startups go out of business is they run out of money. The CEO bears the responsibility for raising money, managing those assets and growing the business into profitability and ultimate sustainability. But the CEO shouldn’t bear this load alone. To help defray that critical responsibility, the CEO ought to have a consigliere, an advisor who helps plan, allocate resources, and illuminate the trade-offs between decisions.

Startup 113
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Throwing in the Towel on Google’s Go: What Programming Taught Me About Sales

Tom Tunguz

I started playing around with Google’s programming language called Go yesterday. There’s a tour of the language found here. Clearly, Go has been designed by a group of incredibly smart people and makes a series of terrific design decisions that enable a tremendous amount of flexibility and performance while reducing the amount of code an engineer has to write.

Sales 100
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The Startup Sector That’s Quietly Booming

Tom Tunguz

I’m asked with some frequency which startup sectors are booming. Mobile messaging and big data are knee-jerk reactions at this point. But these days I often respond “financial services.”. In the last two years, financial services startups have been innovating impressively quickly and challenging some of the fundamental ways in which capital and credit are distributed.

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The First Rails App I Built at Google

Tom Tunguz

At about 11pm on a Tuesday night in 2006, I began coding a skeleton CRM web app for our internal use at Google called Toothpaste that tracked the key details of our larger inside sales customers. It was my first real Rails project after spending quite some coding Java. After I ran “rails server”, I watched the terminal as the program spit out a few lines from the built in app server, Webbrick, and refreshed my browser to see the Ruby on Rails Welcome page.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Debunking the Myths of Social, Viral and Community

Tom Tunguz

What is a social product? This was the question Sandi MacPherson, founder of Quibb posed to me, over lunch earlier this week. In Startupland, we bandy about terms like social, social media, virality and community when talking about products but it wasn’t until that moment that I stopped to think a bit more about what each word really means. Sandi has thought a lot about these concepts while building Quibb and she has some of the clearest points of view on social products I’ve encountered.

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It’s Time to Start Worrying About the Next Round for Your Startup

Tom Tunguz

There’s an adage that is being passed around by entrepreneurs that goes something like this: “As soon as you raise this round, it’s time to start worrying about the next round.” I think it’s a wise adage. It’s similar to my most important principle of fund raising which is “Raise enough money to achieve a set of milestones that will attract a subsequent round of investment from new investors.”.

Startup 100
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A Formula For Innovation

Tom Tunguz

One of my favorite courses in engineering grad school was Marketing which was taught by a brilliant quirky professor. On the first day of class, our professor wrote on the board this equation: Innovation = Invention + Go To Market. Addressing a group of engineers who prided themselves on their technical skills, this professor of marketing tried to instill in us that invention alone isn’t enough to create innovation.

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Piecing Together A Quilted Social Network: Does M&A Work for Social Nets?

Tom Tunguz

In the past 12 months, we’ve seen at least three major acquisitions of social networks by larger social networks. Facebook acquires Instagram. Google acquires Waze. Yahoo acquires Tumblr. And we are likely to see quite a few more given the dramatic growth of mobile messaging clients and social networks of all different kinds. While each of these acquisitions has their own particular motivations, underpinning all three is user engagement.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The Return of Venture Backed Hardware

Tom Tunguz

Recently, hardware companies have been popping up in all kinds of places. Nest is building the next thermostat. Sonos sells seamless and beautiful soun systems. Thalmic Labs and Leap Motion are innovating in alternate forms of computing control. Electric Imp is building the platform-as-a-service to connect devices to the web via Wifi and so on. Hardware investments are blossoming because software is reinvigorating the market.

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The Library in Building 42

Tom Tunguz

In the center of Google’s campus lie a cluster of four buildings: 40, 41, 42 and 43. Contained within building 42 was the epicenter of product management: Jonathan Rosenberg’s office. Immediately next to his office stood a collection of three bookcases containing a library of different books on various topics that JR curated. I used to pass that library every day on my way to meetings and each time I walked past, I would pause to see which new volumes had arrived.

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The Most Effective Price Discovery Question for Your Startup

Tom Tunguz

Pricing is one of the most challenging decisions for any startup. One of the simplest ways of discovering customer willingness to pay is simply to ask them. At first blush, that might seem a reasonable and effective solution, it is prone to wild inaccuracy. Absolute pricing judgments are hard without reference points. For example: How much would you be willing to pay for a new iPhone?

Pricing 100
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Why PRISM May Herald a New Golden Age for P2P

Tom Tunguz

Over the past 15 years, we’ve seen a wholesale migration of software development on the web towards cloud away from client/server models. The cloud offers many benefits: seamless upgrades, synchronization of data across different devices and lesser hardware requirements. But the cloud centralizes all the data. All of our Dropbox files, Google documents, and emails are held within one or few companies' servers - which provides easy access for hackers and government.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The Bewildered User at the Center of the Legal Firestorm

Tom Tunguz

Reading TechMeme and HackerNews this morning, you’ll find more stories about legal issues relating to technology than stories about innovation: the PRISM affair, the DoJ’s suit against Apple for anticompetitive ebook pricing, Samsung’s win of a sales injunction banning iPhones and iPads, Chinese hacking of US assets, patent trolling and reform and so on.

Scale 100
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The Dawn of the Voice-to-Text Era

Tom Tunguz

We all type quite a bit. I’ve never measured how many words each day I type but I imagine it’s probably a few thousand each week between my laptop and my mobile phone and across emails and blog posts. And no one can deny the toll this takes on our wrists. In the past week, I’ve been suffering from some carpal tunnel pain particularly as I’ve been coding more.

Mobile 100
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Why You Should Be Measuring Time To Utility For Your Product

Tom Tunguz

Do you measure your product’s time to utility? If not, you should. The best products reward users as quickly as possible after installation and account creation. But it’s easy to forget about this and as a result, watch conversion rates from download/install-to-active fall. CRM products have the longest time to utility of most software products. The end user, a salesperson, logs into a blank Salesforce installation.

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Email integration done right

CloseSaaS

Plenty of SaaS products claim email as a core focus—but none of them have a more seamless email integration than Close. Here are just a few of the ways we ensure Close’s email experience is best-in-class.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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UI/UX Improvement: Bulk editing of custom fields

CloseSaaS

Custom fields in Close are powerful & flexible ways to add additional information to your sales data.

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