The Daily Egg

MARCH 6, 2019

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost […] The post 6 Personalization Techniques That Will Boost Your Conversion Rate appeared first on The Daily Egg.

Engineering 279

Engineering Marketing 279

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility.

Sales Recruiting 85

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 85

Tom Tunguz

MARCH 10, 2019

Rewind a decade. Angel investing was an important part of the Startupland ecosystem. Today, you can’t make the same argument. 2018 observed the fewest number of angel-led financing rounds since before 2010. Angels led 156 rounds last year, a figure that collapsed from 714 in 2015. In that same time period, the median angel round has fallen from $500k to $270k.

Finance 279

Finance Investment Trends Startup 279

SaaStock

MARCH 8, 2019

We want to think of International Women’s Day as a day to celebrate women – their power and glory – rather than their difficulties in navigating a male-dominated world. We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Incredo

MARCH 12, 2019

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.

Marketing 250

Marketing B2B SaaS Innovation 250

The Daily Egg

MARCH 15, 2019

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was, […] The post How To Run A Funnel Analysis For Smarter Optimization appeared first on The Daily Egg.

Management 279

Management Business 279

Practical Advice on SaaS marketing

MARCH 1, 2019

There's a reason lots of SaaS companies offer free trials. Done well, they work. They can attract paying customers to software-as-a-service (SaaS) solutions. But it doesn’t happen automatically. There’s nothing about a free trial that magically converts a free trialer into a paying customer. Getting prospects through that journey isn’t easy… meaning there are lot of ways that free trials can go wrong.

Subscription 201

Subscription Payment Features SaaS Data 201

Tom Tunguz

MARCH 24, 2019

In the past few years, Zoom has become a verb: the act of video conferencing someone. Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. He and his team authored a new codec, which is far more resilient than others. The innovation results in higher quality calls. Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale an

Metrics 272

Metrics Benchmarks Scale Acquisition 272

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. The space as a whole has churned more IPOs in the last 6 months than the previous 20 years combined as a result.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Intercom, Inc.

MARCH 4, 2019

How can you make sure, on a Monday, you’re doing the right things all week long – not just as an individual, but as a manager, across your team and organization? How do you help your team focus and make meaningful progress, so that at the end of the week, you go home knowing you spent energy on the most important work? Finding the answers to these questions and putting them into practice is critical to scaling your impact as a manager and individual.

Management 202

Management Interviewing Leadership Engineering 202

SaaStr

MARCH 12, 2019

Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to see why. He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat.

Scale 206

Scale Sales Hiring Revenue VP of Engineering 206

The Daily Egg

MARCH 26, 2019

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

Data 272

Data 272

Incredo

MARCH 1, 2019

It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive market, you need to have clearly set goals and creative marketing and business strategies. There are many reasons why a lot of startups fail: wrong budget management, uncertain business objectives, lack of expertise, etc.

Startup 178

Startup Software Strategy Marketing 178

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Tom Tunguz

MARCH 21, 2019

Imagine-75 years ago-our Commencement date was listed as January 1, 1943. Our “last supper” date was December 12, 1942. It was in the main dining room. President Hopkins and Arthur Hayes Sulzberger, president and publisher of the New York Times, were the keynote speakers. No pomp, no valedictorian, no honorary degrees, no cap and gown, no family. The dinner ended with hugs and tears eyes.

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SaaStock

MARCH 27, 2019

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x. Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech.

Pricing 201

Pricing Headcount Banking Revenue 201

Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

Churn 183

Churn Wireless Growth Hacking Construction 183

SaaStr

MARCH 18, 2019

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, after she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to even close anything. But then, by trial-and-error, learning, and better training … eventually, the CEO gets the company to two trained, scaled sales reps that are pre

Scale 202

Scale Sales Hiring Scaling Sales 202

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

The Daily Egg

MARCH 22, 2019

The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first o

Management 275

Management Trends User Experience Marketing 275

Incredo

MARCH 20, 2019

Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries. SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing.

Trends 177

Trends Enterprise SaaS Business Model 177

Tom Tunguz

MARCH 18, 2019

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. To engineers, being on call means carrying a pager to respond to crises when software breaks or services go down. In the 10 years since that day, PagerDuty has built an exceptional business. Their product has evolved from on-call management, which includes routing calls, triaging alerts, and creating workflows to handle crises in real time; to an incident management platform that manages the standard operating pro

Metrics 193

Metrics Benchmarks Software Review Engineering 193

SaaStock

MARCH 1, 2019

According to Mike Laven, CEO of Currencycloud, the one thing necessary for any company to succeed in China – or in any of the Asian countries – is to get local investment. You can read his advice and a plethora of valuable insight on Asian expansion in Notion VC’s The Journey East guide created for companies thinking of expanding to Asia.

SaaS Payments 190

SaaS Payments Venture Capital Payment Services Telecommunications 190

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. And while it may be easy to grasp the concept of customer centric marketing, it is damn hard to live, breathe and consistently measure its impact across your business. Being “customer centric” can too often be little more than an empty rallying cry, an aspirational idea where insights are half baked, unshared and certainly not

Scale 178

Scale Sales Recruiting Sales Hiring Company Culture 178

SaaStr

MARCH 31, 2019

While companies that are about to go public get a lot of metrics analysis, we can perhaps learn even more interesting things from the quarterly reports and check-ins from various public SaaS companies after they’ve IPO’d. We’ll check in with a bunch. First up is RingCentral, which IPO’d relatively early and quietly in 2013.

Systems Review 200

Systems Review SMB Cloud Enterprise 200

The Daily Egg

MARCH 7, 2019

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […] The post Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO appeared first on The Daily Egg.

Investment 255

Investment Strategy Marketing 255

Unbounce

MARCH 20, 2019

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

Automotive 145

Automotive Mobile Subscription Payment Features 145

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Intelligence

Tom Tunguz

MARCH 26, 2019

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First , for early customers to generate value from a novel technology, that technology must solve a business problem completely. End-to-end products do that. Layers in the stack don’t.

Machine Learning 192

Machine Learning Artificial Intelligence Scale Marketing 192

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn. That has him spend his time figuring how to send the best onboarding emails.

Onboarding 172

Onboarding Growth Hacking Churn SaaS 172

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people.

Scale 171

Scale Marketing Sales Hiring B2C 171