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[Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! ] [Note: This post first appeared as a guest post on the blog of Totango. In case you don't know Totango, it is a powerful analytics product which gives online services the information they need to increase user engagement, conversion and retention.
Bitcoin has captivated the imaginations of many with its quasi-anonymous, hyper cost-efficient payment network. The potential for Bitcoin to change foreign exchange is hard to overstate. In the same vein, the technologies that enable the internet of things (IoT) like Bluetooth Low Energy and Apple’s Beacons and Electric Imp’s infrastructure will transform the way we interact with the physical world to something akin to the mall in Minority Report.
There are too many mobile applications now, but in this article we’ve narrowed them down for you to a list of 5 must-have apps. We want you to enjoy your business, without the hassle of going to look for apps in your time, so here they are. 1. Track your calls with LogMyCalls. This mobile marketing app is not only a call tracking web application, it’s so much more.
I'll start by apologizing. I know you’re up to your eyeballs already with your 2014 planning, but I’m going to add another chore to your “to do” list. Sorry. Besides working through your budget, marketing programs, headcount, and whatever else you need to have in place when the new year rolls around, I’d suggest you add another item: Review your value proposition and messages.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What did you use before Close? Why did it suck specifically? We used Base. They had a pre-configured workflow that you were supposed to use that just didn’t work for us.
Financial statements are a Rosetta Stone for startups. They reveal the strategies and the tactics of how to bring a product to market. These are the ten metrics I look at when sifting through a startup’s operational model, whether when considering an investment or in a board meeting. Revenue growth indicates how quickly a company can grow under the current way of doing business.
Financial statements are a Rosetta Stone for startups. They reveal the strategies and the tactics of how to bring a product to market. These are the ten metrics I look at when sifting through a startup’s operational model, whether when considering an investment or in a board meeting. Revenue growth indicates how quickly a company can grow under the current way of doing business.
Last night I returned from a 2-day offsite with the Point Nine team (in Schlepzig, of all places). Our (small) full-time team more than doubled in the last six months, and this was the first time for all of us to spend some time together away from the daily bustle. We had a long list of topics that we wanted to discuss, ranging from investment theses to portfolio companies and to a number of projects that we're working on.
Raising money for a startup is expensive. The typical legal fees for a Series A are about 1% of the total money raised: roughly $40k on $4M. Of course, this doesn’t factor in the time for the process and the dilution of the investment. But if your startup is considering an IPO be prepared to pay eight times as much in fees. Across 360 venture backed technology IPOs in the last 10+ years which on average raised $107M, 8.8% of the dollars the startup raises in the initial public offering is
Do you accept guest posts? Sorry, I don’t. May I use one of your charts? Yes, if you link back. Thanks! How do you make your charts? With R and ggplot2. There are instructions here. May I advertise on your site? Sorry, I don’t run ads. May I copy your content? Feel free to use the first 2-3 sentences of a post, but please do not copy the entirety.
The end of the year is here and what’s better than watching the 13 most shared video ads of 2013? I have some favorites on this list, but I am going to let you decide for yourself! 1. Dove: Real beauty sketches with 4.24 million shares. Dove altered their marketing game plan to a completely different avenue. They decided to focus more on building self-esteem and celebrating REAL women with their advertising.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
According to statistics, small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each). Normal. 0. false. false. false. EN-ZA. X-NONE. X-NONE. Are you interested to outsource your social media? There are many ways for effective social media, but the truth is that it takes time and you might not have that time.
Agile marketing has had many names over the years, but what exactly is it? The creativity comes from the agile development and its ethics: When following a plan, then answer to change. Big-Bang campaigns=Rapid Iterations. Testing and data over opinions and conventions. S mall experiments over large bets. In teractions over target markets. Collaboration over silos and hierarchy.
In today’s busy life, few of us have time for the ‘nitty-gritty’ admin tasks, but we put together a list of top apps for serious entrepreneurs and CEO’s. Any.Do. Most of us are masters at forgetting appointments, but with Any.Do those days are gone! This free and simple top app lets you organize your calendar. Scheduling important meetings has never been this easy and it’s at your fingertips.
I don’t know about you, but I sometimes get really irritated when someone comes to knock on my door trying to sell me something that I don’t need. Your question might be, what marketing tips are out there to help you target your neighborhood? And by marketing tips, I don’t mean door-to-door, there are other ways of reaching your neighbors. We’re going to take you through 3 powerful marketing tips to target your neighborhood in the New Year. 1.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
You’re walking down the hallway at work from one meeting to the next. A colleague or report stops you en route, asks for a minute and presents an important problem. It’s easy to respond with “let me think about it” and duck into the meeting. In that half-second, all the responsibility of the decision has been transferred. Unlike a minute ago, you have the monkey on your back.
One way of measuring the efficiency of a company’s revenue model is to benchmark revenue per employee. Google and Facebook, the two most efficient companies, generate $1M per revenue per employee per year. Setting aside those exceptional cases and focusing instead on SaaS companies, the typical average revenue per employee is about $190k to $210k per year.
On January 8, 1966, the New Yorker profiled Buckminster Fuller for the first time. During a trip to a Maine island with the journalist Calvin Tomkins, Fuller said something tremendously prescient: Fuller proposed a worldwide technological revolution…[that] would take place quite independently of politics or ideology; it would be carried out by what he calls “comprehensive designers” who would coordinate resources and technology on a world scale for the benefit of all mankind,
The traditional theoretical price demand curve is often drawn like this. The chart makes two points: there is some relationship between price and demand / revenue opportunity, and customer segments underpin that relationship. Each segment demands different products to satisfy different needs and presents a different revenue/profit opportunity. Even if the details are very hazy, price demand curves are useful tools to inform product strategy and prioritization.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
When startups are acquired, there are many considerations in accepting an offer. Does the vision of the acquirer fit the startup? Will the startup operate independently or be integrated? What is the price and structure of the transaction? Most of these questions have to be answered through extensive conversations with suitors. As for the structure of the acquisition, there’s data that can be used for benchmarking.
Credit: National Geographic. I was lucky enough to spend some time with Monica Adractas, a former McKinsey partner who is now Churn Czar at Box. She and I chatted about the challenges in managing churn and her view on how to handle it. I thought she had some terrific insights and a clear understanding of the methods to reduce churn from her experiences.
Sam Altman argues in How to Grow Huge that the only way for a startup to grow really large is to create products that people love and promote. As the user base grows, users attract ever larger numbers of users to the product, producing compounding growth. The point is a terrific one and I think it can be generalized. To grow really large, startups have to create proprietary distribution channels.
A key component in a startup’s formula for success is educating customers about the product and driving sales. The sales and marketing teams of a startup are responsible for this. There are many ways to structure sales and marketing teams. The diagram above outlines a sales and marketing team structure that I’ve observed across many startups.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
For retailers of any size from startup to Fortune 50, the tablet application has become more important than the mobile application. IBM’s annual Black Friday ecommerce report , which tracks 800 internet retailers proves the point. Tablet users buy at a conversion rate which is 300% greater than mobile phones and despite generating only 60% of smart phone traffic, drive 65% more transactions at 14% larger basket sizes.
We’re excited to announce the launching of “Bulk Email” today! This new feature should save you lots of time if you are a heavy user of email templates in Close! Currently this feature requires the Close Business plan.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
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