Why Lifetime Value is Relevant Again in Software
Tom Tunguz
OCTOBER 14, 2024
Budget cuts followed interest rate hikes in 2022. By late 2023, more than a year of financial scrutiny had challenged many publicly traded software companies. However, 2024 has been a tough year again. Net dollar retention for publicly traded software companies fell from 113% on average to 108%, a five percentage point drop. 1 80% of publicly traded companies saw their NDR wilt again in 2024.
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