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In the first part of this post , I looked at what some of the most knowledgeable people in the industry said about Product/Market Fit (PMF) and how they try to define and measure it. While everybody seems to agree on the broad concept of PMF there is (unsurprisingly) no consensus on how exactly it can be defined and measured, and some people set the bar much higher than others.
Last week, I wrote about the decline of investments in San Francisco startups. On Hacker News, this post engendered a lengthy conversation on the challenges facing founders and start-up employees in San Francisco. In short, the cost of living in San Francisco and the Bay Area has reached untenable and unacceptable heights for many. The average one-bedroom apartment in San Francisco costs $3500 per month.
I’m privileged to have the role I do at HubSpot. Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. No two days are the same and at any given moment I play the role of coach, advocate and advisor. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.
I get it: For marketers, it’s all about “conversion.” The marketer’s job is to convert visitors into leads, convert leads into a qualified opportunities, and convert qualified opportunities into paying customers. The job is to shepherd prospective customers through the process - at high volume, cost-effectively, and quickly. But what the marketer needs to do and the prospective customer wants to do aren’t always in sync.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Subscribe to get the rest of the series. This is part three in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series In the introduction I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get
We analyzed over 100 B2B SaaS Pricing pages to look at the trends, standards and innovation in one of the most important parts of any SaaS website. See the full-length screenshots, take a look at the data and browse through our findings! Why SaaS Pricing pages are fascinating. Pricing pages are a rare window into a SaaS business’s strategy. It’s often the single part of a B2B site that deals in pure facts.
We analyzed over 100 B2B SaaS Pricing pages to look at the trends, standards and innovation in one of the most important parts of any SaaS website. See the full-length screenshots, take a look at the data and browse through our findings! Why SaaS Pricing pages are fascinating. Pricing pages are a rare window into a SaaS business’s strategy. It’s often the single part of a B2B site that deals in pure facts.
With the number of salespeople selling SaaS products at an all-time high, competing with heavy-hitting sales teams and cutting through the noise seems impossible.
Bloomberg published a post this weekend called San Francisco’s VC Boom is Over. The article pointed to the seeming collapse in the amount of venture capital raised by San Francisco startups relative to other regions. The slowing of venture investment more broadly across the US serves as a backdrop to San Francisco’s particularly strong correction.
V ideo holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies.You do not have to be a marketing expert to see the impact video has had on consumer trends.
Determining the right SaaS pricing strategy and offer is mission critical for SaaS success. A lot of attention is given to determining the right offer for startups, but more mature SaaS companies should never consider offers as set in stone. Which is why every SaaS company, regardless of where they are in the business life cycle, should utilize SaaS price experiments.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
This post is part of a 5-part series on the frameworks you need to align to grow to a $100M+ company. Subscribe to get the rest of the series and access to the videos. In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame.
We're excited to announce our partnership with subscription billing provider Vindi - giving Vindi customers access to the full ChartMogul suite of analytics and tools for building a better subscription business. A few months ago Rodrigo Dantas, the founder of Vindi , emailed to let us know his team is working on an integration with ChartMogul. We were really excited to be partnering with the South American leader in subscription billing.
Michael Porter wrote the seminal book on strategy in the early 1980s. Called Competitive Strategy, I think it should be required for anyone starting a company. Strategy is a seemingly murky amorphous intangible concept, but Porter brilliantly prescribes the five questions strategy should answer. What are the answers for your business? What is your distinctive value proposition?
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Q: How does my CAC recovery time affect the rate at which I can grow, without taking on any outside capital? A: It relates directly; the more quickly that you can recover your CAC dollars, the more quickly you can use existing customer generated revenues to fuel additional organic growth. In all practical regards, this economic relationship is the geometric growth factor which is precisely the opposite of churn.
It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day…. The post Is Your Welcome Series Hurting Your Business? appeared first on ReSci.
This is part four in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back.
Freemium models are not all equal. Here's what you should consider before you dismiss introducing a free plan for your business. “Freemium killed our business.”. “Freemium nearly killed our business.”. “Why Freemium will kill your business”. Judging by the headlines, you’d think that the Freemium model in SaaS is at best a bad choice, and at worst, a suicidal move for your business.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
I’ve asked many VPs of Sales the same question. Which is the best book on the fundamentals of selling? Almost unequivocally, they respond, “Miller-Heiman.” The New Strategic Selling is an updated version of the original Strategic Selling, which was published in 1988, and describes the key activities of successful sales people. I resonated with two concepts in the book: the 4 Seller Response Modes and the authors’ recommendations on how to prioritize a salesperson’s
We all know the flagship metrics by which Software-as-a-Service businesses are gauged — Customer Acquisition Cost, Customer Lifetime Value, churn and the like. Understanding these metrics is key to measuring the health and value of a Software-as-a-Service (SaaS) business, and if you’re the operator of a SaaS company, you should have a deep understanding of what each of these metrics means, how to measure them for your business and whether your metrics are healthy or indicate potential issues.
WHEN: Saturday, August 5th, 2017 WHERE: University Of Southern California COST: FREE Big Data Day LA features the most vibrant gathering of data and technology enthusiasts in Los Angeles. This free event is the largest Big Data Conference in Southern California. ReSci is proud to. The post Join Our CTO at Big Data Day LA on Aug 5 at USC appeared first on ReSci.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series , I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Smooth sailors, where growth feels like wind is at your back.
This week on SaaS Open Mic, I talk to Entrepreneur, Investor and Drift CEO David Cancel. We chat about why he thinks buying business software sucks, how he measures success at Drift and where he looks for inspiration for his work. “The last decade of Marketing and Sales tools have made it super difficult to buy, and it doesn’t match the way that people buy any more.”.
When a large prospect shows interest in your startup, it’s easy to jump on the bandwagon. But there’s one thing you should consider before exploring a future in enterprise sales.
Just where is the US venture market relative to the rest of the world? After most US analyses I publish, a few founders in other geographies ask questions about their own. These inquiries made me wonder, how has the global market evolved? The chart above shows the compound annual growth rate of venture investment rounds A through D in ten fastest growing venture markets plus the US from 2010-2016.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
We all know the flagship metrics by which Software-as-a-Service businesses are gauged — Customer Acquisition Cost, Customer Lifetime Value, churn and the like. Understanding these metrics is key to measuring the health and value of a Software-as-a-Service (SaaS) business, and if you’re the operator of a SaaS company, you should have a deep understanding of what each of these metrics means, how to measure them for your business and whether your metrics are healthy or indicate potential issues.
Q: If we are going to invest effort in ‘moving the needle’ with respect to just one of our core SaaS metrics, where will we get the most bang for our buck? A: Please read on. The short answer is: CAC, followed by churn. All other things being equal, if a genie granted you one wish, and that wish had to be which core SaaS metric you would wish to improve, by 10% in the right direction, then which would make the most sense?
Tell me three numbers and I can estimate the amount of capital your startup will need to raise. Which figures are those? The startups’ revenue target, the average revenue per customer and the average cost of customer acquisition. For example, I’d like to estimate the cost for my SaaS startup to reach $100M in annual recurring revenue (ARR).
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