Knowing when to scale (and how to prove that you can do it)
The Angel VC
OCTOBER 3, 2017
When you’re talking to investors about a Series B, Series C or later round, one of the questions that will inevitably come up is “What are your CACs?”. It sounds like a simple question, but from the question of what costs to include and the right way to account for organic traffic to the pandora box of multi-touch attribution , there are lots of devils in the details.
Let's personalize your content