Zuora
JULY 14, 2020
This bylined article was originally published in WARC by Zuora’s John Phillips, GM, EMEA The worldwide spread of coronavirus […]. The post Why digital media subscription services are on the rise during COVID-19 appeared first on Zuora.
Predictable Revenue
JULY 14, 2020
Should we re-establish growth and, if so, when and how fast? Driving revenue growth at your company and what to expect at each stage is quite measurable through a data-driven approach. The post Re-establishing growth: when to scale, and how fast? appeared first on Predictable Revenue.
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Unbounce
JULY 21, 2020
Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” But that’s all changing.
Practical Advice on SaaS marketing
JULY 1, 2020
A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid? During the height of the Covid-19 crisis, one of my clients asked a few dozen customers what they were doing to adjust to the new business conditions.
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ProfitWell
JULY 23, 2020
Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree. The famous Freemium swerve that changed video-conferencing. By now, we’re all familiar with Zoom.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Baremetrics
JULY 30, 2020
Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and even looking at our journey here at Baremetrics, I’ve seen firsthand how startups can experience periods of flat or even negative growth. And when it happens, so many companies default to “how do we get more customers?
Zuora
JULY 2, 2020
Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer […]. The post Freemium or Free Trial: We Have a Winner! appeared first on Zuora.
Unbounce
JULY 14, 2020
Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to.
Tom Tunguz
JULY 4, 2020
It’s been two quarters since the coronavirus has hit Startupland. And you can see the impact of the shutdown in the numbers. We reviewed the data in May and compared it to the effects of the financial crisis in 2008 on startup fundraising. As a reminder, 2008 saw a 40% reduction in venture dollars invested in startups. It took about six to eight quarters to return to normalcy.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaSX
JULY 26, 2020
When you are growing fast you end up spending a lot of time getting the right people into the roles in the right structure to help efficiency, communication, quality, and results. Much of that work ends up being focused on departments, work to be done, and reporting lines. It’s neat and tidy. But, I’ve found when you actually look at the work to be done inside of high-growth startups there are some gaps that don’t always fit into a common org chart. .
SaaStr
JULY 31, 2020
Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.
The Daily Egg
JULY 10, 2020
Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry. But you need to choose a blogging platform before you can write […]. The post Best Blogging Platforms appeared first on The Daily Egg.
Predictable Revenue
JULY 2, 2020
Building a sales culture that attracts and retains top performers takes more than just amenities, fun and games. Culture is actually the behavior your team exudes when going to work every day. The post How to build a culture that attracts top performers with Justin Welsh appeared first on Predictable Revenue.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
JULY 29, 2020
The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).
Tom Tunguz
JULY 30, 2020
Yesterday, Dremio hosted the Subsurface Conference , the first conference on cloud data lakes. More than 5000 people registered, and more than 2500 attended. If one had doubts that cloud data lakes are a strategic area for many in the data ecosystem, those figures should quash them. I delivered a presentation at the end of the day that I’ll share here.
FastSpring
JULY 14, 2020
Managing risk in affiliate programs has been a growing concern in the industry at large. Luckily, there are some actions you take! The techniques and actions described below can help you minimize the risk in your program, and help build a healthy program that is fair and clear for your affiliates. Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts.
SaaStr
JULY 22, 2020
I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it). But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then at Adobe Sign / EchoSign I had some good — and painful — learnings.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
The Daily Egg
JULY 17, 2020
Leading agile project management teams can be challenging if you’re not using the right software to stay organized. Agile project management tools help you jump from daily scrums to your next sprint while providing your team with collaboration features to accomplish the common goal. In addition to collaboration features, the best agile project management software […].
Predictable Revenue
JULY 29, 2020
LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.
Intercom, Inc.
JULY 2, 2020
This way of thinking about support is all about efficiency. If you can maximize your team’s productivity, you can help more customers at lower costs. And it makes sense: in order to be around to support your customers well into the future, you need a solid foundation for scale. . But obsessing over efficiency can mask what’s most important, and most rewarding, to support teams – actually helping customers.
Tom Tunguz
JULY 8, 2020
Cloud Data Lakes are a trend we’ve been excited about for a long time at Redpoint. This modern architecture for data analysis, operational metrics, and machine learning enables companies to process data in new ways. A cloud data lake is a repository of data in the cloud, with the tools and infrastructure to analyze it securely. We’re all storing data at increasing rates because every team inside a company needs data to succeed.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Neil Patel
JULY 28, 2020
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.
SaaStr
JULY 1, 2020
Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble. But on balance, Covid-19 is dramatically accelerating SaaS: During “Shelter Plus” times, in the end, we’ve worked more in the Cloud: More Zooms. You know this, but also.
The Daily Egg
JULY 15, 2020
With more people working from home than ever before, video conferencing software has become necessary to run businesses effectively. Remote work is the future. But that doesn’t mean you can’t have face-to-face interactions with colleagues and employees. Video conferencing software makes this possible. For basic meetings to client presentations, team collaboration, and educational purposes, video […].
Predictable Revenue
JULY 23, 2020
The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue. The post Communicating effectively in a virtual environment with Dr. Ethan Becker appeared first on Predictable Revenue.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Intercom, Inc.
JULY 14, 2020
Customer success – every business wants to invest in it but only a few know what it actually entails or how to do it well. There are a lot of words that get thrown around with customer success: problems to be solved, implementation, product experts, expansion, strategic partners, technical advisors, proactive versus reactive. But what does all this really mean, and how will it help us help our customers be more successful?
Tom Tunguz
JULY 18, 2020
In this era, virtual events have replaced IRL events. Virtual events have many obvious benefits. No hotels, no event venues, no catering, no ensuring guests are in the right city at the right time. But there are unanticipated benefits that are only now coming to light. Many of our portfolio companies have experimented with virtual events quite successfully.
Unbounce
JULY 22, 2020
Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade
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