Tom Tunguz
MARCH 21, 2017
There are four lies managers tell themselves to avoid one of the hardest conversations in business. Things will improve. Someone in the seat is better than no one in the seat. Let’s transfer the person to another team where things might improve. The termination will hurt morale in the company or the team. I’ve told myself all of these in the past.
Practical Advice on SaaS marketing
MARCH 4, 2017
Imagine that last year I had somehow managed to put together a perfect marketing plan: a perfect message and a perfect mix of tactics delivered perfect results. If that actually happened (not likely, but use your imagination), this would be my first thought as I put together this year’s marketing plan: Let’s do the same thing again. If it worked last year, it should work this year too.
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Sylvia Ng
MARCH 14, 2017
Last year I did a talk for DevTO for International Women’s Day (#IWDTO) on the importance of confidence for closing the gender gap. The talk was well received but short, and I promised to publish my full list of tips that I had originally prepped. Since the talk I have been approached by other women with questions on the same topic, so I’m hoping this list is helpful for others out there – or at least useful for discussion.
Entrepreneur - SaaS
MARCH 6, 2017
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
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CloseSaaS
MARCH 14, 2017
Experts have long predicted that social selling will spell the end of sales emails. Yet, email is still 40 times more effective at getting new customers than social media. What’s worked in the past still works if you're doing it well—here are our best sales email tips.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
MARCH 28, 2017
Over the last year in particular, Revenue Ops is a term that’s gaining some mindshare in the SaaS world. Revenue operations teams combine marketing operations and sales operations into one team. Yesterday, I heard time a further refinement of this idea: Customer Operations. As one SaaS executive described to me, marketing operations teams are the engines of the marketing team.
Brian Balfour
MARCH 21, 2017
Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not? The desire is further fueled by many companies releasing “benchmark reports.
Rakam
MARCH 30, 2017
Let’s be aware what does “data lake” means before we start this article. A data lake is a method of storing data within a system or repository, in its natural format, that facilitates the collocation of data in various schemata and structural forms, usually object blobs or files. The idea of data lake is to have a single store of all data in the enterprise ranging from raw data (which implies exact copy of source system data) to transformed data which is used for various tasks including reportin
Entrepreneur - SaaS
MARCH 17, 2017
The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
CloseSaaS
MARCH 29, 2017
Smartly.io is a fast-growing Facebook ad optimization solution for agencies and performance marketers. I joined them as employee #32 in the summer of 2015. A few months later, our team had grown to double that size. Now, we’re almost 120 people, and we’re looking to hire 80 more.
Aber Law Firm
MARCH 15, 2017
Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.
Tom Tunguz
MARCH 22, 2017
When should you sell your business? There is no universal to this answer because the question is multifaceted and unique to each company. But we can answer another related question. Given a declining growth rate, when is my company’s value maximized? Startups strategic value lies within their ability to grow. The faster a company can grow, the more valuable it is.
Saasler
MARCH 28, 2017
If you are in any way connected to the SaaS world, you are part of a booming industry that doesn’t seem to be slowing down. The rise of cloud-based services and software innovations has reinvented the industry and opened up a completely new line of business for up-and-coming entrepreneurs in the tech space. This new pool of innovators is raising the bar for new generations and bringing a renewed sense of excitement to the industry, which is perfect for all of us techies out there.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
ReSci
MARCH 17, 2017
An e-commerce user’s lifecycle can be broken into various discrete stages. Identifying these stages can empower the marketer to target a user based on their current needs. This article breaks down the various stages in an e-commerce user’s lifecycle, and depicts some key performance indicators. The post A Complete Beginner’s Guide to Your Email Campaign appeared first on ReSci.
Entrepreneur - SaaS
MARCH 16, 2017
The absence of progress with current enterprise software is having a negative impact on businesses, according to a new survey.
CloseSaaS
MARCH 27, 2017
You’ve heard me say it before and you’ll hear me say it again: Sales is changing, fast, and nowhere is this more evident than in the decline of field sales.
Aber Law Firm
MARCH 15, 2017
Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.
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Tom Tunguz
MARCH 14, 2017
I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? I asked her. She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The TV networks.” News dominates the early morning. Then, daytime television takes over targeting those who stay at home.
Ramp Ventures
MARCH 16, 2017
When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active on six different social networks , according to data from the Content Marketing Institute: ( B2C marketers share similar numbers.).
SaaSOptics
MARCH 10, 2017
"I knew there were expensive enterprise software programs that could handle the problem, but we were a startup and very careful with our expenditures," Wilkins said. "I looked everywhere for a solution that could meet our needs and, fortunately, I found SaaSOptics. It was the perfect mix of functionality and affordability. It has been a great solution and has only gotten better.".
OnStartups
MARCH 7, 2017
I've been working in the software industry for over 25 years. Pretty much my entire professional career (if you don't count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your company produced was a large set of properly aligned bits (software). You then got those bits to your customers somehow (floppy disk, DVD, FTP, whatever).
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CloseSaaS
MARCH 23, 2017
Selecting angel investors is a minefield: Play the game right and you’ll win. One wrong step and it’ll blow up in your face. But the dream of riches and Techcrunch-fame distracts many founders from the truth until it’s too late.
Aber Law Firm
MARCH 15, 2017
Machine learning agreements or AI agreements are super new, and actually very interesting. Not much has been written on these agreements, so I thought I would share a few thoughts on the big issues (from the perspective of the AI/machine learning software vendor). So here goes. HOW THE AI SYSTEM WORKS AND WHO DOES WHAT MATTERS. Everything starts and ends with the answers to this question.
Tom Tunguz
MARCH 11, 2017
Most startups go to market with the intent to differentiate their product. Each one of us has an idea what might make a better CRM, marketing automation suite or customer support. Other startups prefer to combine a product innovation with a reinvention of the sales process. The four key innovations in SaaS sales strategies I’ve observed so far are: Bottoms-up.
ReSci
MARCH 5, 2017
E-commerce businesses send a variety of incentive emails (e.g. 10% discount, free shipping, etc.) to attract users to purchase items. Incentive emails can boost sales in the short term but it may lead to undesirable consequences in terms of margins. For example, it would be. The post 3X Boost in Sales with Incentive Emails appeared first on ReSci.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Tom Tunguz
MARCH 30, 2017
The most satisfying compliment the reader can pay this to tell me they feel personally addressed. Think of your favorite authors and see if that isn’t precisely one of the things that engages you, and often at first without noticing it. A good conversation is the only human equivalent. Christopher Hitchens, a famous journalist, wrote this in his book Mortality.
Tom Tunguz
MARCH 26, 2017
When I first met Jen Grant, Looker’s CMO, she told me a story from early days of Box, where she was SVP of Marketing. Jen spoke about the importance of creating tension in the marketing message. Aaron Levie, Box’s CEO and founder, spoke at conferences about the future of collaboration. His message: Box will transform the way employees work.
Tom Tunguz
MARCH 19, 2017
In 2016, the number of seeds has fallen by a 27.6% reduction in the number of seed rounds. But as the chart above shows, the median amount invested in seed rounds continues to increase at about 40% annually. This trend started in 2014 and has continued through the first quarter of 2017. These two forces in opposition netted a 10% increase in total dollars in 2016.
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