Tom Tunguz
AUGUST 12, 2017
“Would you compare a bootstrapped SaaS company to a seeded company? At what point does the bootstrapped company have to raise if it’s profitable, if ever?” One founder asked me this question recently. I hesitate to compare and contrast bootstrapped and venture backed businesses, because I’m a venture capitalist and it’s very easy to dismiss any analysis as biased in favor of venture investment.
A Smart Bear
AUGUST 22, 2017
Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer. Well, it’s not the best system. It’s selfish and it hurts customers. We don’t build MVPs at WP Engine. The motivation behind the MVP is still valid: Build something small, because small things are predictable and inexpensive to test.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Practical Advice on SaaS marketing
AUGUST 5, 2017
Entrepreneur - SaaS
AUGUST 25, 2017
Adjusting to the unexpected is good. Winging it from beginning to end is not.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Totango
AUGUST 17, 2017
After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, this stage is the longest. Looking at the representation below, customers typically spend 30 days in the new or onboarding stage, 30 days in the renewal stage, and the remaining time or 305 days of the year, in the growth stage.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
AUGUST 22, 2017
A founder asked me if we had reached the point that SaaS is commodified. “Can you build a venture scale SaaS company anymore?” He made three key points to support the argument. First, the technology barriers to starting a SaaS company continue to fall. Amazon, Google and Microsoft provide sophisticated, scalable, and easy to use infrastructure as a service.
Brian Balfour
AUGUST 3, 2017
This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Smooth sailors, where growth feels like wind is at your back. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.
Chargify
AUGUST 9, 2017
We’ve been hearing hype about the Internet of Things (IoT) for a while, but now we’re at a time where it is becoming a reality. Many are calling IoT the fourth Industrial Revolution; the other revolutions brought us factories, the steam engine, and the internet. At its most basic definition, Internet of Things is “a network of internet-connected objects able to collect and exchange data,” according to Business Insider.
Outseta
AUGUST 23, 2017
By Geoff Roberts 15 min read Forecasts, budgets, and performance targets; these activities have long been seen by business people as critical activities in the operation of companies of almost any size. They provide a necessary compass for the business, an accepted and understood path towards a business achieving its goals. They are also critical activities in driving accountability within an organization - performance will ultimately be measured against the budgets, forecasts, and performance t
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Totango
AUGUST 23, 2017
Customer Success Summit is the industry-leading conference on customer success because it brings together experienced customer success professionals and industry thought-leaders, as well as research institutes for industry benchmarking. To that end, one of the keynotes from #CSSummit17 was Thomas E. Lah, Executive Director at TSIA, a for-profit research institute that does deep operational benchmarking with member companies.
CloseSaaS
AUGUST 29, 2017
There’s a simple checklist I use before pressing send on every outreach email.
Tom Tunguz
AUGUST 14, 2017
The cash conversion cycle is a key metric for startups, but one that often isn’t talked about until a business hires a CFO. Once a business established product market fit, the cash conversion cycle is a key metric of a company’s cash efficiency - how quickly a company can convert a dollar of investment into a dollar of cash flow. To calculate the cash conversion cycle for a software company, the formula is.
A Smart Bear
AUGUST 29, 2017
Top workplace complaints: 1) The way things are 2) Change. — ?????? ????TT (@akannett) June 1, 2015. This plays out in many important ways: Customers demand an improved UX , but they don’t want to learn a new UX. Team members want consistency but don’t want policies. Developers want to be more efficient but don’t want to change how they work.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Chargify
AUGUST 17, 2017
You’ll likely recognize this description of the beginning of a well-known retail giant: “There was nothing to stop the company from selling everything. You could order from the comfort of your own home. You could pay a fair price. They would ship the goods right to you. Sales exploded, and if you’d picked up a big enough chunk of stock when the company went public, you’d never have to work again.”.
Mattermark
AUGUST 30, 2017
The options around assembling tooling to make a sales funnel operate efficiently are numerous and daunting. We’e talked about this quite a bit in the past between this blog and the Mattermark Daily. We thought it’d be great to chat with some founders of companies building sales tools to see how they not only use their own products, but how they use other products and processes as well.
Chart Mogul
AUGUST 4, 2017
We have all the data and insights, so why can't we be better at calculating churn risk? This first part looks at some of the data points and leading indicators of churn we can use to piece together a better prediction tool. Leading and lagging indicators of churn. Every metric and measurement you have is measuring a specific snapshot — a single event in a long funnel.
CloseSaaS
AUGUST 28, 2017
Startup founders love to experiment, especially when things aren’t going well. They map out hundreds of tests and hacks, hoping to find that one perfect path to success.
Advertisement
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Tom Tunguz
AUGUST 30, 2017
Your startup is growing. You suspect you have initial product market fit. Time to hire the first head of each department. Sales, marketing, customer success, engineering, product management. Some founders might have experience or exposure into one of these teams. But rarely do they understand every one well enough to hire the right department chief.
Totango
AUGUST 2, 2017
Part II of this video series of interviews with Totango customers features two companies who maximized their investment in Totango to solve for specific, but not uncommon, business use cases. See how Totango has proven itself to be a cut above. Nate Richardson, Business Operations Director and Analytics Manager, xMatters. Nate sits at the intersection of multiple teams at xMatters who all have different use cases for customer data, including the customer success, sales, marketing, support, and p
ReSci
AUGUST 29, 2017
Create revenue generating Price Drop, New Arrivals, or Items Back in Stock emails with our proprietary AI models that will easily find your customers who have a high affinity to an item. Keep in mind, this feature is not the same as our product recommendations! The post Are You Sending Price Drop, New Arrivals, and Back in Stock Emails to The Wrong Customers?
Mattermark
AUGUST 29, 2017
Help People Affected By Hurricane Harvey. Houston, Texas and the surrounding areas have been devastated by Hurricane Harvey. We at Mattermark urge you to donate anything you can , whether it’s to the Red Cross or another local or national organization ( the New York Times has a good list of organizations , as well as advice on how to avoid scams ).
Advertisement
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Chart Mogul
AUGUST 31, 2017
All-in-one SaaS is a term that’s seen a lot of use in recent months, and is something we’ve discussed a number of times at ChartMogul. But are all-encompassing platforms really the right solution for startups and smaller SaaS businesses? The Coffee Thoughts series on ChartMogul is a place for short thoughts and musings on SaaS industry trends. We welcome you to join the discussion in the comments below!
CloseSaaS
AUGUST 23, 2017
There’s no question that inside sales can be a challenge.
Tom Tunguz
AUGUST 7, 2017
At some point in the life of most SaaS companies, the business will be faced with the question, when should we move up market? The strategic question might be catalyzed by increasing cost of customer acquisition in the core SMB segment. Alternatively, a surge of large customers paying for the product might trigger the question. Or account executives might raise it.
Totango
AUGUST 8, 2017
Part III of this video series of interviews with Totango customers features two companies who used Totango to frictionlessly scale their customer success operations and teams. If your company is at a similar stage, these videos can provide ideas about how you can achieve similarly impressive results. Anthony Enrico, Director of Customer Success, Emailage.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
ReSci
AUGUST 8, 2017
WARBY PARKER MARKETING BREAKDOWN Today, we’re going to examine and study a pivotal piece of Warby Parker’s marketing: How they communicate and build relationships with customers visiting their website. I’ll take you step-by-step through a timeline of my own customer journey with Warby Parker, and include. The post Warby Parker: Customer Journey Breakdown and Marketing Review appeared first on ReSci.
Mattermark
AUGUST 24, 2017
What Makes a Good Pitch? Sarah Guo at Greylock Partners has put together an in-depth guide to help answer this question, emphasizing that the point of a tight deck is not just to “sell” potential investors, but to ensure a founder understands their own value proposition. “ What Do I Look For in a Pitch? ” explains not only how to structure a narrative, but explicitly identifies the aspects of the business that are crucial to being successful in growing a company fueled by
Chart Mogul
AUGUST 29, 2017
If you operate a global business, but only offer customer support in English, you may see higher churn rates in countries where English is not the primary language. In this article, we will analyze whether customers who residing in a non-English speaking country are at greater risk of churning. Adding location attributes to customers. ChartMogul’s native billing system integrations automatically detect customer location information as recorded in the billing system.
Expert insights. Personalized for you.
217 
Let's personalize your content