May, 2022

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Product-led Growth: What It Is and Why You Need It

Totango

Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth.

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Gartner: Public Cloud Spending to Rise 20% Next Year to $500 Billion, SaaS to $200 Billion

SaaStr

Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. Worry less about a few tweets, more about the opportunity ahead, and here right now. Go sell something pic.twitter.com/TLzgbuQLnW. — Jason BeKind Lemkin #???????????? (@jasonlk) May 26, 2022. So Gartner slices and dices its data a number of ways, but I find it invaluable to track enterprise and CIO sentiment.

Cloud 358
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How to Write Outbound Sales Emails That Convert

Predictable Revenue

The best outbound sales emails all share a few common characteristics. This post will walk you through how to master each of these traits and increase your reply rates. The post How to Write Outbound Sales Emails That Convert appeared first on Predictable Revenue.

Sales 305
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Product-Market Fit in Different Capital Environments

Tom Tunguz

A founder recently told me he would have built his company differently in another fundraising market. When I asked him what he meant, he replied because capital was so plentiful and accessible today, he hired more expensive people, spent more time developing a product, and invested with a longer time horizon before demonstrating evidence of success.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Constant Contact Vs. Mailchimp

The Daily Egg

Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.

Marketing 330

More Trending

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Why Your Data Doesn’t Make Sense: 5 Things I Learned From Narrator Co-Founder Cedric Dussud

FastSpring

2013. It’s Cedric Dussud’s first week on the job as the new engineering director at WeWork. WeWork hasn’t yet become the beast of a company that changed the corporate world. It’s only managing a half-dozen offices in New York at the time. But it’s growing fast. That first week, Cedric got called into CEO Adam Neumann’s office. “So it’s him, and our head of our department, and me,” Cedric told me.

Data 147
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Creandum Ventures: VCs Don’t Help Enough in Recruiting. And VC Brands Are Overrated.

SaaStr

So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.

Branding 359
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Transform Your Prospects Into A High Performing Sales Team

Predictable Revenue

Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.

Sales 305
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The 4 Startup States During a Recession

Tom Tunguz

As the fiscal quarters of many startups draw to a close, board members and management teams are having one of four conversations: The World is Your Oyster, Time to Strategize, Chewing Gravel, or Go Big/Go Profitable. Here’s how these scenarios fall onto a 2x2 matrix. The x-axis is the Zero Cash Date: when the startup runs out of money. The y-axis is sales efficiency: a proxy for product-market fit (PMF).

Startup 355
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Box Vs. Dropbox

The Daily Egg

Box and Dropbox are both file storage and sharing platforms that allow users to access their files from any device with an. The post Box Vs. Dropbox appeared first on The Daily Egg.

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What is the customer journey?

Intercom, Inc.

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .

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Introducing the 2022 State of Crypto Report

Andreessen Horowitz

… The post Introducing the 2022 State of Crypto Report appeared first on Andreessen Horowitz.

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10 of the Top Mistakes I’ve Made in Venture Investing

SaaStr

Q: What are the most common mistakes people do while investing? My top mistakes in venture investing at least: Investing when I didn’t 100% believe in the CEO. No matter how interesting the metrics, even the product is, don’t invest if you don’t 100% believe in the CEO. It’s not enough. And if you truly, 100% believe in the CEO — lean in.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Excel at Product-Led Growth

Predictable Revenue

Joel Smith and Vanessa Roberts, coaches from SaaS Academy, joined the Predictable Revenue podcast to discuss how to excel at product-led growth. The post How to Excel at Product-Led Growth appeared first on Predictable Revenue.

Revenue 264
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How Much Further Can We Fall?

Tom Tunguz

How much further can the market decline? The answer is quite a bit more. That may be hard to believe given the falls from recent highs in software companies approach 70% collapses. I went through my archives and found this post from 2017 that showed that the most expensive stock at the time was Veeva at 11.7x forward. Today, CloudFlare tops the list at 22.2x.

Trends 306
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Paycor Review

The Daily Egg

There’s no shortage of payroll software tools on the market today. But Paycor stands out with a fairly unique approach to serving. The post Paycor Review appeared first on The Daily Egg.

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What is first-party data?

Intercom, Inc.

First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.

Data 217
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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PDF to Excel conversion: Your ultimate guide to the best tools

IT World

In an ideal world, the data we need to analyze would be available in ready-to-use format. In the world we live in, though, a lot of valuable data is locked inside Portable Document Format (PDF) documents. How to extract that data from PDFs into an Excel spreadsheet? You have a number of PDF to Excel converters to choose from. There’s software from major vendors like Microsoft and Adobe, task-specific cloud services including PDFTables and Cometdocs, services from general-purpose cloud providers

Cloud 145
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SaaS Multiples Are At a 3+ Year Low. Where It Goes From Here.

SaaStr

So the public markets are in tumult. Many SaaS and Cloud leaders are down more than 50% from their all-time highs. But Covid did create a lot of artificial demand for Cloud products, especially the lockdown phase. The boosts Zoom (can’t go to the office anymore), Shopify (can’t go to a store anymore) were real, but could never be sustained.

SaaS 348
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Cold Calling Scripts to Maximize B2B Sales

Predictable Revenue

These cold call script templates will help you craft an outbound sales conversation that feels natural, engages prospects, and wins more sales. The post Cold Calling Scripts to Maximize B2B Sales appeared first on Predictable Revenue.

B2B 262
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So You Want to Improve Your Sales Efficiency

Tom Tunguz

With all the talk of recession, changing market dynamics, and the importance of efficient growth, many teams will be looking to boost their sales efficiency. How can the company drive more sales with less expense? Let’s start with the formula for sales efficiency. Sales efficiency = New_Bookings x Gross_Margin / Sales_and_Marketing_Cost. Three paths emerge from the equation: Increase bookings : increase pricing without sacrificing sales velocity.

Sales 297
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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BigCommerce Vs. Shopify

The Daily Egg

Both BigCommerce and Shopify are top choices if you’re looking for an ecommerce platform to power your online store. Each platform shines. The post BigCommerce Vs. Shopify appeared first on The Daily Egg.

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What is first contact resolution (FCR)?

Intercom, Inc.

First contact resolution (FCR) is a metric that measures how often your customers’ queries are resolved after their first call, email, text, or chat session with your company’s support team(s). It provides a view on how efficient your company is at responding to your customers’ challenges. . Unlike “first call resolution”, a similar metric, first contact resolution examines your success across all channels, not just phone.

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A Framework for Navigating Down Markets

Andreessen Horowitz

The market has taken a downturn, and every other blog or tweetstorm seems to offer the same general advice: conserve cash, extend runway, shift from focusing on growth to focusing on efficiency. We’ve advised many of our later stage growth companies through market ups and downs, and we’ve realized that, when the market dips, founders. Read More. The post A Framework for Navigating Down Markets appeared first on Future.

Marketing 145
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The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More

SaaStr

So for a while now we’ve been running polls on LinkedIn. They aren’t scientific, but they do poll out 25,000+ LinkedIn followers, who consist mainly of SaaS executives. So there’s something to them. And at least — they can trigger some thinking. A few of my favorites: #1. Most of you give about a 12.5% discount on average for multi-year deals.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Importance of Founder-Led Sales to Scaling

Predictable Revenue

Harpaul Sambhi joins the Predictable Revenue podcast to discuss the importance of founder-led sales to scaling repeatable revenue for startups. The post The Importance of Founder-Led Sales to Scaling appeared first on Predictable Revenue.

Scale 253
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Cash Flow Shockwaves

Tom Tunguz

The public markets are deep crimson. The last time VC sentiment was so publicly negative, Twitter turned two. Term sheet re-trading rumors have surfaced. Public markets do impact startup fortunes, but only inasmuch as the prices at which venture rounds clear. IT spend is the more important canary in the coal mine. If customers cut their software spend, startups should expect a harsher climate.

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Mailchimp Review

The Daily Egg

Mailchimp is one of the best-known marketing automation platforms on the market, thanks to its hefty advertising budget. The platform promises to. The post Mailchimp Review appeared first on The Daily Egg.