June, 2012

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The Price is Right (or not)

The Angel VC

One of the most important questions which every SaaS company has to solve is to find the right pricing – the right pricing model as well as the right price levels. It’s obvious that getting pricing right is extremely important: If you’re too cheap you will leave money on the table and reduce your ability to invest in customer acquisition. You may also hinder adoption especially from bigger customers who think that your product can’t be good because it’s so cheap.

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Facebook’s new feature: your top 7 friends

Tom Tunguz

Facebook is asking me to redefine my closest 7 friends. I logged into Facebook today to see this new feature, starring your friends. Below this text is a Google circles like UI that asks me to star friends whose updates are particularly important to me. With hundreds of friends, the average Facebook user logs in to see wall of updates that aren’t quite relevant.

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SaaS acquisitions: It's about money and genes

Practical Advice on SaaS marketing

Another week, another software-as-a-service (SaaS) acquisition. To be more accurate, it's really "another week, another four SaaS acquisitions." Software Equity Group reports that in the first quarter of 2012, 64 SaaS companies were acquired. Among the more prominent purchases, Oracle bought Vitrue, following its acquisitions of Taleo and RightNow. Keeping pace, SAP purchased Ariba for $4.3 billion, while it's still digesting its earlier multi-billion acquisition of SuccessFactors.

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Why did Apple’s unwillingness to compromise finally succeed?

Tom Tunguz

Apple has built the most successful tech ecosystem of the past ten years. And they have done it, surprisingly, by dictating the rules of that ecosystem. Compare iOS and Android. To win, both needed to develop initially 2 but eventually 3 things: A mobile OS. Mobile hardware to run the OS. And later, the content ecosystem. Apple controls nearly every aspect of this stack, from the prices of books and movies, to the place where apps are downloaded, to the payment mechanisms, down to the advertisin

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Stories, not sentences

Tom Tunguz

Although today’s society is said to be in a state of information overload, in fact it may not be in excess. It’s just an overflow of odd and fragmented information in the media. The amount of information in each fragment is in fact quite small. In this slew of half baked information, isn’t the brain oppressed? The stress on the brain isn’t because of quantity, but because of limited quality.