July, 2015

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The evolution of the SaaS landing page

The Angel VC

When you look at the landing pages (or homepages or marketing sites, however you want to call them) of today's SaaS companies, they usually look quite beautiful. They typically have a clean, simple and friendly look, with very little text and a lot of images or videos. In many cases, these websites could just as well advertise a consumer product. This doesn't come as a surprise, since the consumerizaton of enterprise software has been one of the most important driving forces in the software worl

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Aligning SaaS Customer Acquisition

Chaotic Flow

SaaS businesses can be overwhelmingly complex. If the multi-tenant, cloud-based technology isn’t enough, there’s the recurring revenue model which creates all kinds of challenges from accounting to sales compensation to funding. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors.

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Startup Best Practices 15 - Start With the Why

Tom Tunguz

“People don’t buy what you do, they buy why you do it.” This line from Simon Sinek’s TED talk captures the power of a values based marketing campaign. Simon contrasts feature-based marketing - start with what the company is selling continue to how they do it and finishes with why - to value based campaigns which reverse the story-telling order.

Startup 121
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Good content marketing requires good content

Practical Advice on SaaS marketing

Content marketing isn't just a good idea. It actually works. I've seen it work for my clients and I've seen it work for my own business. Most folks find me by way of my blog or my newsletter. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Customer case study: Foursquare

CloseSaaS

Who’s running Foursquare’s sales operations? Eric Friedman, Global Senior Director, Sales and Revenue Operations. You can check out his reflections on five years of working at Foursquare, which makes for an insightful read.

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Homejoy’s $38M Lesson: Without Customer Retention, “Growth” is a Dirty Word

ReSci

Just three years ago, Homejoy had $38 million in the bank thanks to backers like Google Ventures and Redpoint Ventures. The startup, which facilitated on-demand cleaning services…. The post Homejoy’s $38M Lesson: Without Customer Retention, “Growth” is a Dirty Word appeared first on ReSci.

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Why Consumer Startups Dominate the Megaround Market

Tom Tunguz

If there’s one notion that will define the decade early 2010s in startupland, it’s the Megaround, the investments of greater than $40M in private companies. Historically, startups needed to trade on public exchanges to access sums of money from $40M to several billion. But today, the private markets are providing this capital. These billions of dollars, which amount to about half of all venture investment, skew substantially towards consumer investments.

Startup 110
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We Must Strive to be Ourselves

Tom Tunguz

As I was researching the theory behind organizational goal-setting , I came across a letter from Hunter Thompson , at the time 20 years old, writing to a friend about goals. Yesterday’s post discussed some frameworks for organizations to craft goals to maximize employee happiness and effectiveness. But Thompson’s advice is for our goals as individuals.

Startup 110
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At Some Point, You Have to Move Out of Your Parent's Basement

Tom Tunguz

When asked why he took Zendesk public this week, CEO Mikkel Svane replied , “At some point you have to move out of your parent’s basement.” It’s a witty quip with some truth to it. Evolving into a public company is a step for about 25-30 venture backed IT companies per year, and it can be a worthwhile, if strenuous, journey. Zendesk went public in the midst of a 30% reduction in SaaS multiples in the public markets , and the company has continued to perform well.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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The Most Successful SaaS Sectors

Tom Tunguz

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. And it’s their budget that will be used to pay for it. So, which departments within customers spend most on SaaS? One way of looking at this question is to compare the successes of software companies targeting different departments.

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Benchmarking Netsuite's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Founded in 1998, Netsuite is worth about $7.7B, making it the sixth largest SaaS compay behind Salesforce, LinkedIn, Workday, ServiceNow and Splunk. Netsuite began developing ERP (enterprise resource planning) tools to help companies manage their finances, expenses and supply chain. Over time, Netsuite has added a few more product lines including ECommerce platform, CRM, business intelligence and a professional services management product.

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Startup Investment Trends in 2015

Tom Tunguz

In the last six months, VCs have invested more than $57B according to Mattermark data , which puts 2015 on pace to exceed 2000 as the year the most venture capital will be deployed, ever. Which sectors are benefitting from all these venture dollars? The chart above contrasts the top 12 sectors receiving venture funding in the US, and plots the relative share of dollars invested by month.

Trends 101
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What's Really Happening in the World of Bitcoin Investment

Tom Tunguz

In response last week’s post on The Fastest Growing Areas of Startup Investment in 2015 , in which Bitcoin topped the list, I received many questions about the underlying dynamics of this startup segment. Which regions? Which stages? How much is going into Bitcoin companies. Using Crunchbase data, I analyzed BTC investment patterns over the past 4 years.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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If You Chase Two Rabbits.

Tom Tunguz

Founders often ask, when is the right time to expand geographically, add a second product or pursue another customer segment? Most of the time, the answer is not yet, not until the company is quite large, perhaps in the hundreds of employees and the main challenges and questions for the business have been answered well. When a startup pursues a new major initiative, the company divides all its key teams by two.

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The Best Goal Setting Frameworks

Tom Tunguz

Of late, I’ve been having lots of conversations with founders about setting goals. It’s a really important topic for many founders, because it’s the way that management teams align incentives and focus an organization on a few important areas. It’s their focus that enables startups to move quickly, one of their key competitive advantages in the market.

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Take Your Startup to the Limit

Tom Tunguz

I learned to drive a car at age 19 on a warm Santiago de Chile night, in an unusual way. A friend named Jose Pedro resolved to teach me after dinner at his apartment, suprised to learn I didn’t know how. It was past two am, and without anyone on the streets, it would be safe, he assured me. As we sat in the car, he showed me how to manage the three pedals and the gear shift, and explained the how the clutch worked.

Startup 100
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How Similar is the Fundraising Environment Today to 2000?

Tom Tunguz

In Q2 2015, VC investment totaled $16.7B, about a 66% of the $28B deployed in Q2 2000 according to a new report. And the trends shows no sign of stopping. A big contributor to this growth are nontraditional investors including mutual funds and hedge funds, which now account for approximately 40% of dollars invested. And while the market is similar to the dotcom era in some regards, it is substantially different in others.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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The Fastest Growing Areas of Startup Investment in 2015

Tom Tunguz

Earlier this week, we examined the trends in the major categories of startup investment including eCommerce, Software, Social Networking and Education. But which lesser known startup sectors are starting to raise venture dollars? Where are founders finding unique opportunities to innovate? Bitcoin is the fastest growing sector followed by photo sharing and physical storage (which includes moving and self storage companies).

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The Increasing Fragmentation of SaaS

Tom Tunguz

According to ChiefMarTec, in 2015 there are 1875 marketing technology companies, up from 947 last year. If the number of marketing software companies is any indication, there is a huge expansion in the number of SaaS companies in almost every segment including sales tools, engineering productivity, finance, and human resources. This fragmentation trend has been happening for quite some time.

Scale 100
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Five Charts on the Second Seed Market

Tom Tunguz

About two years ago, we examined the new Second Seed , a tactic employed by startups who raise an initial seed round, achieve a set of milestones and raise a second seed round, before raising a series A. During the two years since that analysis, this trend has continued. In the last 24 months, Second Seeds have grown From 7.5% to 18% of US technology seed rounds, both in number and in dollars invested according to Crunchbase data.

Marketing 100
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Purpose-driven motivation: 2 Uber drivers taught me how

CloseSaaS

Whenever I ride in an Uber (which happens often), I try to get to know the driver a bit. There are always phone calls to be made or emails to be answered, but you gotta know when to switch all that off. You’ll discover some amazing people and learn valuable lessons if you open yourself up to it.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Upcoming online event: Growth Summit

CloseSaaS

If you want to learn from some of the best and brightest in sales and marketing, reserve your (free) seat for The Digital Growth Summit - an online conference organized by Eric Siu of Growth Everywhere.

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F*ck rapport. Close deals!

CloseSaaS

Pretty much every sales expert will tell you how important it is to build rapport with your prospects. Along with that, they’ll offer you various techniques and strategies to teach you how to do it. I say, screw that.

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Reset yourself: 3 minute mindfulness for sales reps

CloseSaaS

I admit it - sales and mindfulness don’t usually go together. But I believe they should. Practicing presence, meditating and being mindful is one of the secrets of my success. Don’t worry - I won’t go off on a philosophical tangent here.

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How to become a priority for someone? The follow-up!

CloseSaaS

Whether you are a CEO, an intern, or a solo-founder, you have to rely on others to do their part so you can do your job. Your success depends on how well others cooperate with you. If you manage those relationships well, you'll be able to get a great deal done and make a lot happen.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Copyright Issues: SaaS Software.

Aber Law Firm

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

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Prospect says they'll buy soon? Ask this question!

CloseSaaS

If you’re on a sales call with a qualified prospect that says they will buy your solution soon, what do you do? You’ve probably encountered this many times where a prospect verbally commits to buying. someday in the near future. Prospect: “We’re going to buy this next week.

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From founder with million dollar exit to junior sales intern

CloseSaaS

Here's an interview Steli did with Flavio Rump, who completed a hustle internship at Close a few weeks ago. Flavio is a very successful founder, sold a startup for millions and helped a series of startups with growth and marketing.