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In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. What once took millions of dollars and a team of engineers to create, a lone developer could suddenly hack together in half an hour. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B run rate business and has made up for an incredible 67% of Amazon’s operating revenue last quarter.
Imagine you’ve just been named the head of a bustling New York City restaurant challenged by one issue - customers complain about the customer service. A data-driven person, you search for a metric to evaluate the current customer service to validate the complaint and then track as you experiment with the restaurant’s operations. What metrics would you employ?
(As you can see, I really like placeit.net :) ) In case you haven't started to think about your plan for 2017 yet, now's the time. To help you a little bit with your planning, here are three little tools that you might find useful. If you're a long-time reader of this blog, you may have seen them before. 1. Growth Calculator This little tool allows you to enter your MRR as of the end of 2016 and a target growth factor for 2017.
No matter how wonderful your proprietary algorithms, the priceless virtues of your state-of-the-art platform, or the brilliance of whatever other sophisticated technologies you’ve got under the hood of your software-as-a service (SaaS) solution, here’s an unpleasant truth: Lots of your customers don’t really care. Most of your them only want to know what your solution does, not how it works.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Part of every team’s identity is how they measure success, and each team measures their success in different ways. Product teams might be measured by NPS, feature output, or possibly by metrics. An engineering team’s success may be measured by uptime and reliability among other things, and a design team’s success could be measured on usability. But measuring the success of the growth team is a tougher question.
Part of every team’s identity is how they measure success, and each team measures their success in different ways. Product teams might be measured by NPS, feature output, or possibly by metrics. An engineering team’s success may be measured by uptime and reliability among other things, and a design team’s success could be measured on usability. But measuring the success of the growth team is a tougher question.
Most people approach content marketing like a black box. Ideas go in one end. Hours and days are spent doing something creative. And content comes out the other end. In a survey I ran of 2,203 companies, I was shocked to find that only 35% had a documented content marketing strategy. People measure and analyze all other aspects of marketing, but they don’t take that mindset and apply it to the actual practice of content creation.
In June, Frank Bien and I published our book, Winning with Data. It describes through case studies how some of the most successful startups use data to create sustainable competitive advantage. Since then, we’ve sold thousands of copies. Today, we’re releasing an Audible version of the book. I have 8 free copies to give away to readers. If you’d like to throw your hat in the ring for one of the codes, please answer a one question survey about SaaS startups.
Far too many founders fall into the trap of thinking their products are too good to not be noticed. Here’s a fair warning for you: Your product will not be noticed. This optimistic misconception is likely a large contributing factor to the 14% startup failure rate, due to poor marketing. That myth isn’t alone. There are plenty of other misconceptions founders make and end up regretting.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Any great salesperson knows that you want to make it as simple as possible for your prospect to take the next step. Yet, so many reps send out sales emails that make their prospects do all the heavy lifting. (Most of the time, prospects won’t. They just delete the email. Opportunity lost.
As marketers, you know that personalization and relevancy are crucial to reaching today’s audience. There’s a lot of emphasis on 1-to-1 personalization, and it’s a concept everyone seems to understand. But what does the concept really mean when it’s time to deliver…. The post Customer Segmentation Strategy: The Importance of The Right Message appeared first on ReSci.
Bookings, MRR, Revenue. All these metrics form part of the financial statements of SaaS companies. For as long as SaaS companies have existed, we’ve used one way of counting revenue, called GAAP. Starting in 2017, revenue recognition for SaaS companies will change, and SaaS startups will have more flexibility in the way they record revenue than in the past.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaSOptics, a cloud-based subscription platform, steps into the limelight as they announce a newly closed $1.8 million funding round, prepare to present at Venture Atlanta, and add new executive leadership. Tim McCormick, a B2B software industry veteran, will now serve as the company’s new CEO. Read more.
A NUDGE TO SaaS COMPANIES’ GENUINE SOCIAL SELLING A NUDGE TO SaaS COMPANIES’ GENUINE SOCIAL SELLING A NUDGE TO SaaS COMPANIES’ GENUINE SOCIAL SELLING W e’re consuming all this content that talks about how SaaS companies’ genuine social selling is the future of selling, and how nobody ever has to do any cold calls anymore. Because we know we should find time in busy schedules – in-between making and keeping stakeholders happy – to educate ourselves and redefine our sales process
“The reality is, you’ll never retain all of your customers, and some of those reasons you can’t control.” That solid advice comes from former ConversionXL editor Tommy Walker. Even if you improve free trial signups , you won’t save them all — and you will waste a lot of time trying. Because the fact is, some things are simply out of your hands, like budgetary issues, or the possibility that your solution doesn’t quite fit the customer’s needs.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
This blog takes a small dive into one of our internal monitoring tools that overlooks our entire ETL pipeline and helps us stay on top of our machine learning models. Background: Imagine if what viral polite grandma was thinking when she was typing in her. The post Automating Machine Learning Monitoring [RS Labs] appeared first on ReSci.
As a SaaS startup begins to reach critical mass, the business generates more of its revenue from upsells and expansions, reaching about 30% at between $40-75M in revenue, which is in line with some of the models we’ve created. Many times startup teams ask how to compensate a sales team for renewals and upsells. The 2016 PacCrest Survey contains a wealth of information about these types of go to market questions.
Numbers provide us a certain certainty. With their precision, they offer a sense of black and white, in or out. But, metrics alone aren’t enough. All the quantitative analysis in the world won’t lead me to the next great idea for startup. Those figures can’t create empathy, develop the right culture, or hire the right people. I’ve been thinking about this quite a bit because in both the recent Software Engineering Daily podcast I did with Jeff, and the presentation I gave
Earlier this week, I published benchmarks on What Percentage Of Revenue Should SaaS Startups Spend On operating expense? Several founders asked to see this data broken down further. What fraction of operating expense is spent on sales & marketing, and what fraction of op is spent on engineering? Most businesses spend 2x more on sales & marketing than engineering.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
What percentage of revenue should be spent on payroll? In 2001, Salesforce spent $35.6M on payroll and generated $5.4M in revenue. NetSuite spent $38M on payroll generated $17M in 2004. as both of these companies scaled and approached IPO, the operating expense ratio (OER) or operating expense divided by revenue, asymptotes to 0.8. For every dollar of revenue, both of these companies spent $0.80 in payroll at scale.
A few weeks ago, I had my first customer support experience of the future. I was in a meeting when my Android’s caller ID told me American Express was calling. I stepped of the conference room and answered the call. A machine-generated woman’s voice identified itself as the American Express fraud department. “Do you have a bluetooth headset or headphones you can use with your phone?
Public companies are often required to disclose the process of their acquisition. LinkedIn’s sale to Microsoft is described step by step in an SEC disclosure and it offers both a peek into how these massive acquisitions are consummated, and also illustrates the best practices for how to run a process, both acquisitions and fundraisings. The timeline above shows how the deal progressed.
About $1B has been invested in early stage SaaS startups as of November 1. Over the last nine months, marketing startups have raised more dollars in aggregate than any other segment. The chart above shows the early-stage investment dollars by buyer within the organization. Operations teams following second, with human resources focused startups in third.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
At my first programming job, I met a colleague who took all his notes in XML. He liked the fact he could structure them well, create programs to search and process them, and display them in many different ways. Most importantly, he future-proofed his notes. Because they were structured, he could transform his notes into any new format. That was my first exposure into the world of productivity hacking.
Getting an entire sales team to follow a consistent process is always a challenge. So, to make things easier, we've devised a clever way to integrate Process Street with Close using Process Street's new Run Link feature, Close's Integration Links feature and Zapier.
You’ve qualified a prospect and know they’re a good fit. It would be in their own interest to buy from you, because no other product or service will provide as much value to them as yours.
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