Practical Advice on SaaS marketing

DECEMBER 30, 2009

Now in late December, the field of my neighbor's farm is bare, except for a single row of hardy, but frozen-solid Brussels sprouts stems. In a few weeks, though, my neighbor and his crew will be working inside the greenhouse with a specially-devised planting machine. They pour a large burlap bag full of seeds into the hopper and the machine carefully inserts a single seed into an individual tray compartment.

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Practical Advice on SaaS marketing

DECEMBER 7, 2009

As a general rule, I try to steer clear of the corporate legal office. I usually have much more fun with the web designers, the PR folks, or even the sales reps than I do with the corporate counsel. That said, there are a few legal issues - particularly related to contracts - where I recommend marketers should pay a visit to that office with the impressive diplomas on the wall and the library of tomes on "Contracts" and "Intellectual Property.

Outsourced Development 100

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