October, 2016

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Pitch Deck Templates Won’t Get You Funding, Here’s What You Can Do

Hitenism

When raising money, most founders start by creating a pitch deck. Investors see countless versions of these pitch decks every day. Between cold emails, warm introductions, founders I know and incubators I help, I personally get ten to twenty a day. Every single one of these businesses is unique. Yet most of their decks look and sound the same. With titles like “The Problem” “The Opportunity” “Market Size” and “Team” these decks aren’t differentiated.

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Your Startup's Competitive Advantage

Tom Tunguz

Startups fail when they run out of money. Startups run out of money when they lack focus. Without a maniacal focus on serving customer needs in a unique way, startups can flounder amidst competition. Without product market fit, the business is challenged to generate strong metrics and faces fundraising challenges. That’s why it’s critical to identify and focus on your startup’s competitive advantage. most of the time, start up competitive advantages fallen to five categories: p

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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. That CEO was a guy named Alex Bard. Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called

Scale 100
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Do your prospects know what you're selling?

Practical Advice on SaaS marketing

Sometimes marketing pros focus on the wrong things. When there’s a problem attracting prospective customers, marketers usually look first at their lead generation programs. They ask questions like: Is our email campaign targeting the right people? Is our website visible to search engines? Are we participating in the right events? Are our social media campaigns working?

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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7 Principles To Mastering Growth Marketing

Brian Balfour

We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.

More Trending

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The Five Most Critical Mistakes Founders Make When Raising Money

Hitenism

Two tweets about raising money was all it took to get 81 email responses and 53 customer development calls with founders. I haven’t had this big of a reaction to an idea and I’ve done this type of research on product ideas for the last 13 years! That’s when I realized that fundraising may be startup founders’ biggest pain point.

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The Challenge Facing Deep-Learning Powered Startups

Tom Tunguz

Why is this ad appearing on this site? This was a frequent questions both advertisers and publishers asked of Google. Behind the scenes, machine learning models match the best ad to the best website, given a set of constraints including budget and the dynamics of the ad auction. To untangle the decision chain across the many different targeting systems to answer the question is a knotty task indeed.

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Why Direct To Consumer Ecommerce Brands Are Winning Over Retail

Hacking Revenue

There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these brands and entrepreneurs are now in every industry, changing the habits, preferences and share of wallet of the most desirable consumers. Direct-To-Consumer brands are products or services that are financed, designed, produced, marketed, distributed and sold by the same company.

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PODIM 2016: Learning to say NO! The secret power of hyperfocused startups

CloseSaaS

Hustling is about showing up, following up, and possibly messing up until you hear "yes". But success isn't just about hearing yes—it's also about learning to say "no". Learning to say that one word is the difference between hyperfocused and successful startups vs distracted and failing startups.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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5 Commerce Tips for Making the Most of This Holiday Season

Stack Commerce

The holiday season is approaching quickly, and having a strong digital commerce strategy is essential. At StackCommerce, we’ve helped hundreds of publisher-owned online shops flourish during the holiday season through our native commerce platform. From preparing unique and exciting inventory to organizing specialized gift shops, we’ve had our hands in it all.

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The End of the Customer Journey

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post The End of the Customer Journey appeared first on ReSci.

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How Much Are Integrations Costing Your Company? (Part 2)

Saasler

In part 1 of the series, we talked about the factors that affect integration costs. Now, it’s time to get down to business and start crunching the numbers. Spending by Stage. In order to better assess the time/cost commitment of building integrations, we will breakdown the process into four stages: 1.Research . This step begins even before any code is written.

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Are We Seeing the Beginning of SaaS Consolidation?

Tom Tunguz

The number of vendors selling to sales and marketing has exploded from 500 to more than 3000 over the last three years. Are we reaching the end of an expansionary cycle? The software pendulum tends to swing between software suites, offering a collection of different tools, and best-of-breed point solutions. But, have we reached the point where the best-of-breed, fragmented ecosystem is a permanent fixture?

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Why Is WeWork Worth so Much?

Hacking Revenue

For what it’s worth, this is my take on why WeWork is worth so much money. I believe WeWork is building an Operating System for buildings. The same way that you install OS or Windows on your computer and then install apps on top of it. Soon, you’ll be able to install “WeWork” on your commercial property or multifamily (WeLive).

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Getting started with storyselling: How your salespeople can close more deals by telling stories

CloseSaaS

The first potato chip ever made was intended as an insult. The year was 1853. George Crum was a chef at the upscale Moon’s Lake House in Saratoga Springs, NY. One day, a patron complained about Mr. Crum’s fried potatoes. He called them soggy and bland. He sent them back and demanded a new batch.

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Why Demand Generation Can Be So Challenging For Startups

Tom Tunguz

Demand generation is a critical limiting factor to the growth of many startups. I had the opportunity to moderate a panel of demand generation experts recently at Heavybit , an incubator in San Francisco. I asked the panelists, how well understood is demand generation, considering it is one of the core elements of business needs to sustain its growth?

Startup 100
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What is the Optimal Contract Length for Your SaaS Startup?

Tom Tunguz

What is the optimal contract length with for your SaaS startup? Monthly, annual, multiyear? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. As the business increases its price point, it may eventually book contracts spanning two, three or even five years.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How Big is a Typical Software Company Acquisition?

Tom Tunguz

2016 has been a volatile year. Major capital investments fell 55% in Q3. The IPO market is a tale of two cities with some companies able to go public and catapult their valuations, but the overall number remains in the single digits. Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment?

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What Can You Remove from Your Product?

Tom Tunguz

Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de St. Exupery. I remember launching a new filtering feature a Google within the AdSense product. At the time, we had hundreds of thousands of website publishers using our user-interface to accomplish many tasks. They might download reports of their revenue from running AdSense ads, configure ads to match their website’s style, and indicate their preference

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The Characteristics of the Most Attractive SMB SaaS Companies

Tom Tunguz

What are the attributes of the ideal SMB SaaS company, an entrepreneur asked me recently. It’s a good question. There are product, marketing, and sales attributes to that ideal company that successful SaaS business have exemplified in the past. Product. A beautifully designed, simple and elegant product is the first and most important thing. The product satisfies the top three priority for the software buyer and consequently the software buyer uses a software very frequently.

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Upcoming webinar: Turn your B & C-players into A-players

CloseSaaS

Everyone wants A-players on their sales team. However, most salespeople are B and C-players. What makes A-players different? And can B and C-players be trained into A-players?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Improve your sales calls: Feedback that’ll boost the performance of your senior sales reps (Free checklist)

CloseSaaS

In our previous post, we explored how to successfully evaluate sales calls with your junior reps. The post tackled seven attributes that are crucial to having a successful sales call. 1. Setting a goal 2. Knowing the pitch 3. Sticking to the facts 4. Exercising confidence 5.

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Product update: Drag to reorder contact information, improved call bar and more bug fixes

CloseSaaS

We’ve updated the way you can organize the contact information for your leads, our call bar has been improved and we’ve killed even more bugs. Let’s see what’s new.

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How to Successfully Evaluate Sales Calls with Junior Reps (+ Free Template )

CloseSaaS

How often do you conduct sales call reviews? Once a week? Once a month? Take a moment to answer that question.

Sales 52
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What Makes Dollar Shave Club “F**king Great”

ReSci

Unless you’ve been living in the literal woods playing Pokémon Go for the past week or so (entirely plausible), you’ve already heard the unicorn success story taking the Internet by storm: Unilever is acquiring Dollar Shave Club for a cool $1 billion. It’s no surprise. The post What Makes Dollar Shave Club “F**king Great” appeared first on ReSci.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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How Much Are Integrations Costing Your Company? (Part 1)

Saasler

The concept of building third-party integrations is quickly shifting from being thought of as an added value to becoming a critical element in the SaaS landscape. In fact, a successful integration ecosystem has the power to influence many aspects of the business, including customer satisfaction, retention, and churn rates. Perhaps you’ve just started thinking about adding third-party integrations to your business, or maybe you’ve had some in place for a while.

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In eCommerce, Transparency is Still Radical

ReSci

Retail transparency can be an asset in building credibility and loyalty as a brand, but it’s not as simple as just letting consumers know where your products come from. It’s easy to say that your products are “100% natural,” but customers are smarter than that. The post In eCommerce, Transparency is Still Radical appeared first on ReSci.