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One afternoon in the Spring of 1993 in a conference room in San Jose, California I learned that product versions for software are meaningless. Well, not exactly meaningless, but mathematically illogical, as in 1 + 1 = 4. The product manager for Lotus 1-2-3 and I were briefing an influential Dataquest analyst on the forthcoming enhancements to the Lotus 1-2-3 for Windows spreadsheet.
I was talking yesterday with a friend who I know from the old days doing public relations. PR back then was about preparing announcements, backgrounders and glossy photographs, arranging press and analyst tours (usually under embargo ), and pitching stories over the phone. Moderate success was a few column inches and a color screenshot in a trade publication.
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