Cobloom

SEPTEMBER 24, 2019

From tiny startup to multi-national scale-up, growing a SaaS company is a rollercoaster ride of ever-changing problems. Crossing the chasm is one of the biggest challenges you'll ever face, a huge hurdle that's claimed thousands of promising startups. So to help you understand the problem, and deftly side-step it when the time comes, we've pulled together a complete, all-in-one guide to scaling a SaaS company - with actionable tips for selling to every type of buyer you'll encounter on your jour

Scaling 95

Scaling SaaS Startup 95

ProfitWell

SEPTEMBER 16, 2019

In this week’s episode, Hiten and I want to talk to you about something both of us have a lot of experience with: freemium product strategy. With more startups looking into this model every day, we think it’s important to discuss the inherent tradeoffs of using freemium for your business. While both Hiten and I are big proponents of freemium, it’s definitely not the easiest business model to work with if you don’t understand how to make it work.

Acquisition 99

Acquisition Revenue Scale Retention 99

Andreessen Horowitz

SEPTEMBER 11, 2019

One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent verticals, and become the definitive platform in its space.

Startup 108

Startup 108

Predictable Revenue

SEPTEMBER 9, 2019

Scale 127

Scale Leadership Scaling Sales 127

Advertisement

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Chargify

SEPTEMBER 3, 2019

At first glance, your choice of billing and subscription software might not seem super important. As long as you find a platform that looks professional and handles the billing and analytics properly, you’ll be in good shape, right? Unfortunately, that’s not the case. Many SaaS entrepreneurs don’t spend much time considering which billing software will fit their needs for the long-term.

Payment Solutions 73

Payment Solutions Merchant Services SaaS Payments Payments 73

SaaStr

SEPTEMBER 19, 2019

I was curious the other day how many of the recent Cloud and SaaS IPOs had founders that were equal co-founders from an equity perspective. That was how I was brought up (the first start-up job I had, the founders were equal shareholders). And I generally thought that was the default, albeit was many exceptions. Well, I was wrong. Only 3 of the most recent ~25 SaaS/Cloud IPOs I looked at had equal founder ownership at IPO, Atlassian, Pagerduty and (close enough) MongoDB: (One note / disclaimer

SaaS 199

SaaS Cloud Benchmarks Development 199

Backlinkfy

SEPTEMBER 2, 2019

Quality link building is one of the most important aspects of today’s search engine optimization. It is mandatory for websites that want improved traffic from search engines. In fact, online businesses cannot attract the target audience without using a proper link building strategy. Devising an effective plan requires many skills including, psychology, content creation, programming, sales, and marketing.

Social Media 61

Social Media Engineering Branding Finance 61

SaaSX

SEPTEMBER 19, 2019

Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash. – Patrick Campbell. For young SaaS founders, navigating the complex world of pricing can be very overwhelming. With such a wide variety of pricing models, billing frequency, payment methods and more – it’s not hard to see why! So where do you start?

Pricing 80

Pricing Payment Methods SaaS Payments 80

Baremetrics

SEPTEMBER 24, 2019

When you think of “growth,” what’s the first thing that comes to mind? Hacks, tricks, experiments, dark patterns? I don’t blame you. Heck, we’ve even written about how growth hacking is manipulation. So yeah, we’re with you. I’d like to introduce another way of thinking about growth: something we’ll call the Growth Matrix. Copy/pasting hacks and tactics you see from others will likely fail you because they’re part of a larger strategy that doesn’t necessarily fit with your business.

Strategy 100

Strategy Innovation Acquisition Customer Lifetime Value 100

Advertisement

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Practical Advice on SaaS marketing

SEPTEMBER 4, 2019

Acquisition 138

Acquisition Marketing SaaS 138

SaaStr

SEPTEMBER 26, 2019

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this. Having a high profile IPO like this fail is a bit scary. The Fed’s Repo market had to essentially be bailed out by the government.

SaaS Payments 273

SaaS Payments Sales Hiring Scale SMB 273

The Angel VC

SEPTEMBER 10, 2019

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending o

Scale 172

Scale Engineering Enterprise SaaS 172

ProfitWell

SEPTEMBER 18, 2019

On this ProfitWell Report, Toby Biddle of Loop11 ponders how quickly product features are losing their value. To support this notion and answer the question, we looked at over 1.2 million different subscription consumers. Here’s what we found. As to not bury the lede – the products we’re producing are losing their value at an alarming rate. Twenty years ago if you gave someone a database with a login screen, you were kind of a god.

Entertainment 58

Entertainment B2C Payment Features Subscription 58

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Sales Hacker

SEPTEMBER 5, 2019

Who’s responsible for retaining your SaaS customers? Sales? Marketing? Customer support? Customer success? All of the above! Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users.

Churn 75

Churn Social Media SaaS Onboarding 75

The Daily Egg

SEPTEMBER 24, 2019

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […]. The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg.

Strategy 279

Strategy Marketing 279

Intercom, Inc.

SEPTEMBER 24, 2019

A lot of the books, articles and discourse around product design focuses on the process of design work (the things designers do) and the output of design work (the things designers deliver). We often spend less time thinking and talking about the impact of design work – that is, what does our work truly achieve and change beyond just the artefact that it delivers.

Traceability 222

Traceability Leadership Software Review Innovation 222

SaaStr

SEPTEMBER 15, 2019

As you begin to scale and add a sales team, you’ll encounter more and more drama with “bad” customers. These so called “bad” customers from a sales team perspective will include: Folks that share licenses that shouldn’t be. Sales will get mad they aren’t buying more seats. Folks that use SMB or other editions that should be on your more expensive enterprise plans.

Scale 208

Scale SMB Churn Sales 208

Advertisement

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Tom Tunguz

SEPTEMBER 16, 2019

Last week, SaaS stocks fell by about 18% on average. The chart above shows the most recent enterprise value to forward multiple for a basket of next-generation software companies. The red line is the value and the blue line is the median over the same time frame. As of Friday, the median forward multiple is 9.3x which is a 11% drop from the previous high of 10.5x.

SaaS 208

SaaS Pricing Enterprise Startup 208

Sales Enablement, SaaS and Growth

SEPTEMBER 17, 2019

2019 is shaping up to be another fine year for those working in and around sales enablement. We’re seeing larger numbers of people work in the industry, more companies investing in sales enablement teams and numerous tools being developed to solve sales enablement challenges. In my mind, there’s never been a better time to work in sales enablement and for the foreseeable future, I think things are only going to get better.

Sales Enablement 189

Sales Enablement Sales Hiring Sales Telecommunications 189

Predictable Revenue

SEPTEMBER 30, 2019

Read more on Cost vs Yield in Outbound Sales Might Be the Most Important Concept You’re Missing… The post Cost vs Yield in Outbound Sales Might Be the Most Important Concept You’re Missing appeared first on Predictable Revenue.

Sales 153

Sales Revenue 153

The Daily Egg

SEPTEMBER 16, 2019

Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop. While it’s impossible for anyone to give the exact number, according to many different sources it’s used by over 50% of websites on the internet. And because about 30% of the remaining half is not using any […]. The post 5 Easy Fixes that Will Instantly Help you Get More from Google Analytics appeared first on The Daily Egg.

274

274

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Intercom, Inc.

SEPTEMBER 17, 2019

Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. But it should also persist as they learn how to use your product and become a confident power user who discovers continued value in your product over time.

Onboarding 188

Onboarding Engagement Education Strategy 188

SaaStr

SEPTEMBER 17, 2019

So I’ve had a chance to observe some of the worst sales processes of all times in the past few weeks! What happened? Well, first I wrote a few small pieces on a challenge we had with a piece of software. And I was then inundated with emails, tweets, and LinkedIn posts from competitors telling me to look at their oh so wonderful product. Then right after the same time, a terrific company that produces software in the investment space emailed me almost a dozen times over the past weeks tr

Sales 193

Sales Software Investment Business 193

Tom Tunguz

SEPTEMBER 30, 2019

Over the weekend, there was quite a bit of press about the challenged state of startup IPOs this year. I was curious about the real trends in share prices, so I gathered the data on some of the more salient IPOs. The chart above shows 11 IPOs at different points in their life cycles. The leftmost column is the price of the shares at IPO, followed by the share price on the first day close, followed by Friday’s price.

Startup 195

Startup Marketing Pricing Trends 195

Neil Patel

SEPTEMBER 24, 2019

When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

Consulting 111

Consulting Software Marketing Branding 111

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Intelligence

Predictable Revenue

SEPTEMBER 4, 2019

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

B2B 138

B2B Social Media Marketing Sales 138

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.

Content Marketing 261

Content Marketing Marketing 261

Intercom, Inc.

SEPTEMBER 19, 2019

Some leaders mistake internal competitiveness for toxicity, opting instead to exclusively focus on collaboration. They avoid any internal ranking, out of fear that the workplace will become negative – or politically charged. This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184