The Angel VC

SEPTEMBER 24, 2009

Have you ever seen someone get excited about accounting software ? Yes, I mean the kind of software for which you used to need a diploma in number-crunching and a PhD in bean-counting in order to be able to use it. Enter PC Pro’s review of FreeAgent, the web-based accounting tool that I’ve joined as an investor and advisor earlier this year. This is not one of those product reviews where someone spends an hour testing five different applications and writes a roundup afterwards.

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Practical Advice on SaaS marketing

SEPTEMBER 3, 2009

Though I've spent more than 25 years in marketing, truth be told, I still don't understand what people really mean when they talk about "go-to-market strategy." I'm not quite certain what a "marketecture" is, and almost any marketing term that starts with "integrated" is likely to confuse me as well. I confess that I fall into the same trap, using this marketing jargon when I'm not careful.

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Practical Advice on SaaS marketing

SEPTEMBER 9, 2009

How much should we spend on tradeshows? Should we spend more on search engine optimization, or pay-per-click? Are webinars worth the cost? As a marketing adviser, I suppose I should charge a hefty fee to address these inquiries. But I'll share the answers with you right here, right now, for absolutely nothing: I do not know. That may not be something you often hear from an expert, but it's the best short answer I can honestly offer.

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Practical Advice on SaaS marketing

SEPTEMBER 21, 2009

Does anyone else remember something that resembled a programmable typewriter? I was volunteering at a legal aid office during the summer of 1971, and one day they rolled in a workstation outfitted with an electric typewriter, an automatic paper feeder, and a box attached to the typewriter where the typist/operator plugged in different cartridges. As I recall, each cartridge would cause the typewriter to automatically type out a standard legal document, pausing at certain points to allow the typi

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