October, 2014

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Five ways to build a $100 million business

The Angel VC

Some time ago my friend (and co-investor in Clio , Jobber and Unbounce ) Boris Wertz wrote a great blog post about "the only 2 ways to build a $100 million business". I'd like to expand on the topic and suggest that there are five ways to build a $100 million Internet company. This doesn't mean that I disagree with Boris' article. I think our views are pretty similar, and for the most part "my" five ways are just a slightly different and more granular look at Boris' two ways.

Scale 280
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The 9 Marketing Disciplines of Great SaaS Companies

Tom Tunguz

Bill Macaitis, the former CMO of Zendesk, articulates how a SaaS marketing team should operate better than anybody else I’ve met. At a recent Point9 conference, Bill outlined the 9 marketing disciplines of great SaaS companies and how they fit together to create a marketing powerhouse. I’ve copied my notes from Bill’s talk below. Ops & Analytics Team.

Scale 192
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5 reasons to ditch the PDF eBook from your content marketing

Aaron Beashel

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. It’s a great lead or subscriber magnet to offer people, and when done right it can significantly increase the amount of leads you generate and help build your all important email list. So when I sat down to plan out our latest guide on How to get Better Marketing Results with Beautiful Design , my natural inclination was to create a PDF eBook that would live behind a landing page with a lead captu

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Your message should be boring

Practical Advice on SaaS marketing

Why in the world would I want a box of business cards with a different design on each one? In radio ads, I’ve heard a company that sells business cards promoting that very feature: “Business cards with a different design on each one.” I’m sure they use some very nifty software to make this happen. But why? Do people expect me to hand over more than one card when I introduce myself?

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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SaaS sales: Make them buy AND use your product

CloseSaaS

In SaaS sales, it’s not enough to sell your customers on buying your product. You need to sell them on using it too! Many founders underestimate how much this matters, and their SaaS startups will never gain traction until they get this right.

SaaS 69

More Trending

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Why Revenue Isn't the Most Important Financial Metric for Startups

Tom Tunguz

Of the ten most important metrics on a startup’s financial statements , revenue might seem to be the most important. But it isn’t. Gross margin matters more because it is directly tied to a company’s ability spend to grow and achieve profitability. Imagine two startups, both selling products at $1M price points. The first has 5% gross margins and the second has 95% gross margins.

Startup 131
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Benchmarking your SaaS startup

The Angel VC

People often ask me questions like: "How many people can I expect to sign up on my SaaS website?" "My conversion rate is x% – is that good or bad?" "My churn rate is x% – is that OK?" "What kind of growth rates are VCs looking for?" While we have quite a lot of data from our SaaS portfolio companies and from SaaS startups pitching to us (which I'll be happy to share, in aggregated form, in another post), I thought it would be good to increase our sample size by asking a larger number of SaaS sta

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The Four Key Trends of the Startup Acquisition Market

Tom Tunguz

The startup acquisition market is poised to have its best year in nearly a decade. If acquirers maintain the same pace from the first nine months of the year through Q4, more than 450 venture-backed startups will have been acquired, generating more than $25B in proceeds. Given this state of affairs, it’s a good time to take stock of the major trends in the startup market.

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One of the Best Business Opportunities in the Next Decade

Tom Tunguz

The real promise of the Internet of Things isn’t simply linking millions of devices together, just like the real innovation of the web wasn’t networking a bunch of computers. Instead, the true and still unrealized potential of IoT is to transform business models; it’s enabling companies to sell products in entirely new and better ways that benefit both the company and the customer.

Airlines 113
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Benchmarking WorkDay's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Today, we’ll explore one of the enterprise behemoths, both in market cap and average revenue per customer: WorkDay. WorkDay envisions being the place of record for all Human Resources data for companies with more than 5,000 employees.

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The Key Financing Attributes of Startups in the Billion Dollar Club

Tom Tunguz

The WSJ published a recent chart of the 49 startups with billion dollar valuations. According to their research, there have never been as many privately held companies with such high valuations ever. The absolute number of these massively valuable companies alone is amazing. Ten years ago, most of them would have gone public by now. But what other insights can we tease from the data about these very special businesses?

Finance 113
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Impressions from the SaaS nirvana (a.k.a. as the 3rd annual PNC SaaS Founder Meetup)

The Angel VC

Last week, we've held our third annual SaaS Founder Meetup in San Francisco. Following the first PNC SaaS Founder Meetup in San Francisco in 2012 and the second one in 2013 in Berlin, this has become a tradition for us: Once a year we're bringing together the founders of our SaaS portfolio companies, co-investors and leading experts for a full day of intensive knowledge sharing.

CTO 111
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The Stability of the Current Tech Market

Tom Tunguz

It’s Q3 earnings season and about half of the major public tech companies and recent startup IPOs have reported their figures. I keep track of earnings to get a sense for how these companies perceive their markets. Meeting or exceeding earnings indicates companies can forecast their growth and demonstrates how predictable these businesses are.

Marketing 100
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Four Important Data Points on Measuring Your Startup's Customer Happiness

Tom Tunguz

At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product.

Startup 100
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The Impact of Investor Geography on Your Seed, Series A and B Check Size

Tom Tunguz

When we analyzed the impact of location on a startup’s ability to raise capital, we found no statistically significant difference. Startups in San Francisco, Seattle, Pittsburgh, Austin and many other cities all demonstrated similar ability to raise follow-on rounds. But is the same true for investors of various locations? Do investors across the US invest similarly across Seed, Series A and Series B?

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Using Statements of Work to Accelerate Sales Cycle and Align Sales, Customer Success and Marketing

Tom Tunguz

I met a really smart vice president of sales a few weeks ago working in a company with mid-market customer values in the $10-100k per year range. When I asked her about her sales process, she described how her team employs statements of work (SOW), which isn’t something I hear about very frequently in startups, despite the fact they are very powerful sales tools.

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The Fastest User Interface

Tom Tunguz

In “ Time to Hang Up on Voice ,” Sam Lessin argues voice isn’t the interface of the future for three reasons. First, voice is hard to use in public places because background noise complicates interpretation, and because many people are in earshot, voice isn’t private. Second, speaking to computers is less efficient than typing or using gestures.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Benchmarking SaaS Startup Efficiency with Revenue per Employee Metrics

Tom Tunguz

In the past, we have benchmarked the revenue per employee of large publicly traded SaaS companies and determined that the average is about $200k of revenue per person. But, that analysis examined revenue per employee that only one point in time. As Jesse Hulsing pointed out to me, examining this figure over five years reveals quite a bit about the health of the business.

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Why Personas Are Critical Product Development and Go To Market Tools for Startups

Tom Tunguz

Yesterday, I attended an event held by the IT team of a major bank. When the data analytics team took the stage, I listened with great interest as the chief of the group described their internal struggles with data and the areas where startups might help them achieve their goals. He articulated his team’s needs and goals in a very concise way by bucketing his users into three personas.

Startup 100
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The Unexpected and Uneven Evolution of the Startup Fundraising Market

Tom Tunguz

I started working in venture capital three months before Lehman imploded. After the bankruptcy, the fundraising market contracted as investors internalized the new normal of the public markets. Over the past six years, the fundraising markets flipped from quite bearish to mildly bullish to extremely bullish. Or at least, that’s the way it feels to me.

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Second Seed Rounds: How They Impact a Startup's Ability to Raise a Series A

Tom Tunguz

The market for startups raising capital has changed dramatically over the past few years. Round sizes have ballooned: startups raise 50%+ larger rounds than a few years ago. The looming Series A crunch never occurred. Instead, we’ve seen the bifurcation of the Series B market. Series Bs are the spring of hope for some startups who raise megarounds and the winter of despair for others who must compete for increasingly scarce Series B dollars.

Startup 100
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Come Work on the Redpoint Software Team!

Tom Tunguz

Come work at Redpoint! The Redpoint Software team would like to add a new associate to the software team in our Menlo Park office. We’re looking for someone to work alongside the small, tightly-knit group managing Redpoint’s early stage software practice. This person will work shoulder-to-shoulder with all the members of the team, discovering new startups, evaluating their market opportunities, working with portfolio companies , expanding the firm’s network and contributing to

Software 100
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What bankers can learn from startups about sales [Workshop]

CloseSaaS

Earlier this year I gave a workshop in Austria for the probably coolest bunch of bankers I've ever met.

Startup 52
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SaaS sales: Turn outages into opportunities

CloseSaaS

On March 5th earlier this year, our customers couldn’t use Close to make calls for a couple of hours because of a technical problem with our telephony provider.

Sales 52
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B2B sales tips: Internal champions are great, but you sell to decision makers

CloseSaaS

One of our reps was in the process of selling our inside sales CRM to a pretty large company. They had sales teams all over the world, and their US team manager loved our product, and wanted to champion it within the company.

B2B 52
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Sync & send from multiple email accounts + easier email setup

CloseSaaS

We just launched several improvements around setting up email accounts in Close. You can see and take advantage of these changes on the redesigned Email Settings page.

52
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Looking stupid in the name of progress: Old dudes on skateboards

CloseSaaS

When was the last time you did something that made you feel like you looked stupid to others? When was the last time you put yourself out there in a way that was uncomfortable to you because it was totally out of your comfort zone? When was the last time you chose to trade your dignity for a new.

Startup 52
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How to achieve sales mastery

CloseSaaS

What can you do to become a master at sales? How can you fast-forward your process to becoming a true master of the craft?

Sales 52