For Entrepreneurs with David Skok
FEBRUARY 5, 2018
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. In my talk at SaaStr 2018, I will lay.
Intercom, Inc.
FEBRUARY 26, 2018
by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build.
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Tom Tunguz
FEBRUARY 7, 2018
When a startup takes form, the first weeks and months and years are spent furiously. The team assembles itself. The lightbulb illuminates. It is formed and reformed again and again as customers supply feedback. Eventually the team hews the right product. The startup raises capital. Then the team returns focus to hiring, evolving the product, and closing customers.
Practical Advice on SaaS marketing
FEBRUARY 3, 2018
Lots of people who you think should be interested in your software-as-a-service (SaaS) solution, couldn’t care less. It doesn’t matter that they perfectly fit your “ideal customer” persona. It doesn’t matter that your solution is full of features built especially for them. It doesn’t even matter that you’re sure it’ll be a huge help to their business.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Sales Enablement, SaaS and Growth
FEBRUARY 5, 2018
To me, there’s never been a better time to be a sales enablement professional. It’s a rapidly growing area and while there’s a lack of publicly available sales enablement statistics or indeed, widely adopted best practices and standards, this is due, largely to the fact, that many of us are figuring out exactly what sales enablement is, means and does.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Think Strategies
FEBRUARY 12, 2018
All you have to do to recognize the changing face of the consumer retail market is pay attention to the growing number of packages piling up on your neighbor’s front step. The explosive growth of the home delivery business also has been influencing the industrial, business-to-business world. As Amazon sets consumer expectations for rapid delivery to the home, companies in nearly every industry have been recognizing that they must move to the Cloud to keep pace.
Intercom, Inc.
FEBRUARY 5, 2018
A few years ago I came out of a meeting with my product manager where we talked about the next feature we should build. At the time there was a lot of hype around Foursquare-like location sharing apps. We worked for a social network so we had to build something like that as well. Needless to say, we didn’t have a clear product strategy. To take my mind off things I opened my RSS reader and a post called “ Product strategy means saying no ” caught my eye.
Tom Tunguz
FEBRUARY 23, 2018
Founded in 2007, Dropbox epitomizes the freemium go-to-market. Dropbox has grown from 0 to 500 million users over that time period. 2% of those users convert to paid and pay an average of $9.33 per month. 90% of revenue originates through self serve channels - an astounding figure for company that generated more than $1B in revenue last year. Dropbox’s revenue grew from $604M to $1.1B from 2015 to 2017, a compound annual growth rate of 35%.
Sales Hacker
FEBRUARY 7, 2018
In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Baremetrics
FEBRUARY 19, 2018
Given you probably just finished closing your books for 2017, it’s a good time to introduce changes to plan for the coming year. Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer!
yoursales
FEBRUARY 5, 2018
SALES STACK 2018 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2018: THE TOOLS SALES STACK 2018: THE TOOLS. Want the 2019 list instead? Then click here! I n an ever evolving world, we in the business of selling SaaS have to embrace and stay ahead with the latest sales tools that are emerging in the market. These tools are what we use to deliver elite services to our clients and strengthen our B2B sales processes.
InsightSquared
FEBRUARY 22, 2018
Boston’s Trident Booksellers and Cafe thrums on a Saturday morning. The place is packed — Busboys bustle past waiting patrons to drop off clean glasses for the bartenders, only to be coaxed out of the way by a waiter looking for their next order, or a host seating a table. The kitchen rages, tossed about under the weight of tickets from the two dining rooms.
Intercom, Inc.
FEBRUARY 19, 2018
As a student of engineering you’re incentivised to write a lot and to read a lot. You’re expected to solve many well understood, discreet, simple problems, on paper, on sunny afternoons in late May and early June. This kind of learning has its place – it encourages discipline of thought and allows you to develop certain important muscles that will be useful for later – but to be successful as product engineer , you’ll also need to master a bunch of different skills.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Tom Tunguz
FEBRUARY 10, 2018
Much of the conversation today about crypto is about Bitcoin and currency. But that’s myopic. Soon, we will be talking about how crypto will change the software world. In fact, many founders have already started that pursuit. More than 30% of the initial coin offerings (ICO) in 2017 target developers and businesspeople with their products. The numbers are still small.
Sales Hacker
FEBRUARY 27, 2018
As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. We’ll also review how to determine if your team structure is working or not, as this is a crucial factor that impacts revenue goals.
FastSpring
FEBRUARY 26, 2018
You did it! You designed the perfect digital software, built a beautiful website, and have plans for marketing your new business. You even set up your social media profiles to build a loyal following. You’re ready to take the digital world by storm.
Chargify
FEBRUARY 1, 2018
Over the last decade, recurring revenue has emerged as the preferred model for businesses moving beyond transactional commerce. While the first generation of recurring revenue was defined by simple subscriptions—think Netflix’s original “one-size-fits-all” $7.99 pricing or the traditional “Good, Better, Best” plans—many businesses have found static subscription offers don’t always align with customers’ needs and limit growth potential.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
InsightSquared
FEBRUARY 13, 2018
Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. The concept of the customer journey is all the rage these days. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. But for the most part, sales and marketing operations professionals have been busy working to unite sales and marketing around a spiraling technology stack, causing us to neglect a fu
Intercom, Inc.
FEBRUARY 27, 2018
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next. There is an exhilarating tension because, while the best runners can make it look so effortless, barely breaking stride, it is fraught with risk. Those same runners, with all of their training and talent, can sometimes still fumble the pass, drop the baton and lose the race in a moment.
Tom Tunguz
FEBRUARY 1, 2018
This is one of the best pieces of advice I’ve collected about writing. Put each sentence on a separate line when you write. When we read, we hear a rhythm. There is a rhythm to the words. And when we read, we look to find that rhythm, which pushes us through the end of a sentence, so if I write a really long sentence, and the reader isn’t expecting it – like this one – the reader will find it really hard to follow and understand where I am going.
Sales Hacker
FEBRUARY 13, 2018
In this article, you’ll learn how to structure your sales development (SDR) team for maximum efficiency and scalability. Sales leaders, read on! “The only easy day was yesterday.”. -U.S. Navy SEALs. This is one of the most famous principles of the U.S. Navy SEALs. From a business perspective, to me, this means you have to constantly improve your game.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
FastSpring
FEBRUARY 7, 2018
Research shows that we judge websites just as we judge people: harshly and quickly. We all make snap judgments. It takes about 1/10th of a second to cobble together a first impression about a person, and home pages are no different. It takes 50 milliseconds for users to form an opinion of your site. That’s 0.05 seconds. The blink of an eye, a snap of the fingers.
Adhere Creative
FEBRUARY 21, 2018
W hen your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla, facilitate website building by offering powerful website construction platforms.
ITPro
FEBRUARY 12, 2018
In-depth. The way we work is changing, and the way we manage our IT tools needs to change with it.
Intercom, Inc.
FEBRUARY 6, 2018
Onboarding new employees is a hard process to do well. You might think of onboarding as something you just have to check off your list, but it’s easy to forget that things which are second nature to you are totally new and unknown to someone that’s just started. I joined Intercom a few months ago as an engineering manager and onboarding for the first time in a while made me realize some things I hadn’t before.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Tom Tunguz
FEBRUARY 26, 2018
At Saastr, Jason and I discussed the role of private equity in SaaS on stage as a potential acquisition path for SaaS startups. Private equity hasn’t been a common exit route for venture backed startups in the past. But that’s changing. The chart above depicts the total disclosed value of US venture-backed SaaS startups which have been acquired by PE firms since 2010.
Sales Hacker
FEBRUARY 28, 2018
In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. They don’t often get the widespread recognition they deserve, since most other online sales awards often become influencer popularity contests. During the 6 weeks of open voting, over 5000 votes were placed.
FastSpring
FEBRUARY 6, 2018
If the traffic to your SaaS site is slow, it’s time to consider two time-tested routes to a bigger audience: affiliate marketing and paid media. Both require a bit of relationship-building, but it’s well worth the time. They help drive new traffic directly to your site.
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