Point Nine Land
DECEMBER 3, 2019
Selling to large enterprises?—?do your early customers have what it takes? A framework to communicate your early enterprise traction to investors. [link] At Point Nine, we see a lot of startups every year that just closed their first large customers and therefore want to understand in detail how valuable the early traction is, hence if their pilots, prospects or the like are ready to buy.
Intercom, Inc.
DECEMBER 5, 2019
? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. In many respects, it’s now almost impossible to envisage a work environment that doesn’t rely on a SaaS product in some shape or form. But this supercharged evolution has meant that the world of SaaS is forever transforming at a breakneck pace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tom Tunguz
DECEMBER 1, 2019
In November, two spectacles occurred. The first is Dreamforce, Salesforce's annual event and the largest software conference in the world. The second is Elon Musk announcing the Tesla Cybertruck. Benioff and Musk use these events strategically. They engender an operational cadence to Salesforce and Tesla. There's no feeling like launch day. It's the day you reveal to the world the sumtotal of your team's efforts for weeks or months.
Practical Advice on SaaS marketing
DECEMBER 3, 2019
If they’re doing their job, SaaS marketers can tell you how many leads they’re attracting, how many convert into paying customers, where the leads are coming from, and even how much they’re paying for them. That’s all useful information that should be collected in your CRM system. You can’t run an effective SaaS marketing program without it. But all that data doesn’t really answer an important fundamental question underneath the numbers: Why do your customers buy your solution?
Advertisement
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Kellblog
DECEMBER 3, 2019
Does my company spend too much on marketing? Too little? How I do know? What is the right level of marketing spend at an enterprise software startup? I get asked these questions all the time by startup CEOs, CMOs, marketing VPs, and marketing directors. You can turn to financial benchmarks, like the KeyBanc Annual SaaS Survey for some great high-level answers.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Kellblog
DECEMBER 5, 2019
In the previous post, I introduced the idea of an inverted demand generation (demandgen) funnel which we can use to calculate a marketing demandgen budget based given a sales target, an average sales price (ASP), and a set of conversion rates along the funnel. This is a handy tool, isn’t hard to make, and will force you into the very good habit of measuring (and presumably improving) a set of conversion rates along your demand funnel.
Groove HQ
DECEMBER 4, 2019
Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Especially customer support. If you’ve ever signed up on a landing page, given your email address in exchange for a webinar, or left behind an abandoned cart, then you’ve seen […].
ProfitWell
DECEMBER 6, 2019
The way in which people buy and use software is drastically changing. Consumers are more eager to try a product than to converse with a salesperson—paving the way for a product-led growth approach. Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. Since the future is product-led, I’m going to walk through what product-led growth means, the main principles of it, and some great examples.
SaaStr
DECEMBER 5, 2019
Although most of us aren’t quite approaching $1b in ARR, we can still learn from the leaders. We last checked in on Slack as it was IPO’ing. Now with some time as a public company under its belt, what can we learn from them? Slack crossed $168 million in the past quarter revenue alone, growing 60%. That puts them at a $700m+ ARR run rate, with $1b ARR coming up in calendar 2020. 5 things I learned from their latest report: Growth is all fueled by going upmarket.
Advertisement
ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Baremetrics
DECEMBER 3, 2019
Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was the world of asset sales and stock sales. This is about to get real nerdy but this is crucial if you’re trying to sell a company. It could literally save you millions of dollars. I’m in no way an expert on taxation, but I did pick up a few knowledge nuggets throughout this process.
OpenView Labs
DECEMBER 5, 2019
The B2B buyer’s journey is not the same as it was ten or even five years ago. Nowadays, B2B buyers perform an average of 12 searches online before engaging with a business. The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. For example, they are using new tools to improve conversion rates as rapidly evolving technology directly influences the customer journey.
Neil Patel
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
Unbounce
DECEMBER 3, 2019
We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer , then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Teamgate
DECEMBER 2, 2019
Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of email marketing and has a lot of useful aspects to it. Whether you are selling a service or trying to persuade someone to read an article on your website, you need eye-catching subject lines that force the reader to focus on your email.
BetterCloud
DECEMBER 3, 2019
Email forwarding is as convenient as it is seemingly innocuous. Whether it’s just one email, like a daily newsletter that you don’t want to miss, or all emails, like forwarding all of your work emails to your personal account to centralize your inbox, plenty of people have set up this feature to make their lives a little easier. However, automatic email forwarding can not only jeopardize your data, but it can also put your company at risk of compliance breaches.
Incredo
DECEMBER 3, 2019
If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. It is the combination of clarity and consistency that builds trust – after all, as people we make judgments about each other based on how we behave, and on how reliable that behavior is.
Advertisement
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
DECEMBER 6, 2019
Q: How many employees does a SaaS company have at 100M ARR? It used to be about 500. Now it’s often closer to 1000, with Unicorns raising so much more private capital than before. Tomasz Tuguz did a great analysis here last year on public SaaS companies: Revenue per Employee Benchmarks of Billion Dollar Companies. “[in pubic SaaS companies, [the typical average revenue per employee is about $190k to $210k per year … Salesforce (CRM) and LinkedIn (LNKD) are much closer to the average range while
Predictable Revenue
DECEMBER 5, 2019
In sales, and in life, there are few traits more important than genuine confidence – the confidence that people exude when they are simply being themselves. When you can access that state, and harness it for the betterment of yourself and your job, you can move mountains.and close lots of deals, and Alex Perry explains how to do it! The post How to show up confidently anywhere (including sales calls!
Incredo
DECEMBER 3, 2019
If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.
Intercom, Inc.
DECEMBER 2, 2019
For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strateg
Advertisement
Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
DECEMBER 2, 2019
We have several different mentoring opportunities at SaaStr Annual 2020 this year and at our events year round but whether this is your first event or a superfan, here’s a rundown of all the best mentoring opportunities to make the most of your time at Annual this year. Take a look at some of our highlights before March 10-12th. Braindates. What are they?
Baremetrics
DECEMBER 3, 2019
tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics’ existence, I’ve received dozens upon dozens of emails from folks interested in acquiring Baremetrics. When you’re running a transparent company that’s growing, it just comes with the territory. Generally these conversations quickly fizzle once they realize I’m not even remotely interested in some quick, 1x revenue sale.
Sales Hacker
DECEMBER 6, 2019
Salespeople, beware…. If you confuse objection handling and negotiating , you could be losing sales. . In this article, we’ll look at what objection handling and negotiating are (and what they aren’t). Then we’ll go in-depth to look at 5 techniques for handling objections and sales negotiation, so you always walk away with a win. Let’s get started. Handling objections vs. negotiating.
Intercom, Inc.
DECEMBER 5, 2019
We’ve often said that the key to engaging your customers is to send the right message to the right person, at the right time. The same is just as true about our content. That’s why we’d love to learn more about you – our Inside Intercom readers and podcast listeners. Take this 10-minute survey to let us know exactly what you need from our content to help you excel at your job in 2020.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
DECEMBER 4, 2019
Q: How did Masayoshi Son trust WeWork at its founder so quickly? He has met Adam Neumann for only 4 minutes and decided to invest $4.4 billion. Pattern-matching. It what almost all investors do. At least the heads of investing firms. FBOW. First, even if Masayoshi Son only met for Neumann for 4 minutes, the Softbank team had spent tons of time pouring over financials, doing diligence, visiting customers, etc.
FastSpring
DECEMBER 6, 2019
As a growth partner, we share many of the same goals as our customers—we want to scale our business, drive more revenue, and achieve significant growth year after year. Over time, these goals require businesses of all sizes to reevaluate their brand and messaging. FastSpring is no different. Since our beginnings in 2005, our brand has evolved many times to accommodate our ever-growing capabilities and larger industry changes.
Sales Hacker
DECEMBER 3, 2019
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose. Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers.
Expert insights. Personalized for you.
52 
Let's personalize your content