Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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Top Two Reasons for Churn

For Entrepreneurs with David Skok

In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand.

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7 Predictions for SaaS in 2018

Tom Tunguz

Below are 7 predictions about the startup software ecosystem. How many of them do you agree with? The tax holiday for repatriation creates one of the most active M&A environments of the past ten years. The repatriation holiday is part of the new tax plan. It permit companies to bring US dollars held abroad (from software sales in other countries) back to the US at a lower tax rate than before.

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What Are Growth Teams For, and What Do They Work On?

Casey Accidental

This blog post was adapted from a presentation I did recently. Hence, slides. Don’t say I didn’t warn you. I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?

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The ABC's of SEO

FastSpring

In a previous post, we kindly reminded you that the entire Internet is judging you. In an infinite sprawl of e-commerce best practices, must do's, and top ten lists, we're going to wade through the sea of marketing jargon for you. Today our focus is Search Engine Optimization.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear

People said there’s no money in hosting. WordPress is just a toy. After the success of Smart Bear, I should be setting my sights on something big, not this. I’m sure people said similar things to Heather when she joined as our CEO. The Silicon Valley-oriented technology press outlets don’t cover us because we’re not in San Francisco, even though we’re more successful than most of the startups they cover.

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Lock-in vs. stickiness in SaaS: Retaining customers the right way

Chart Mogul

There are many ways to get customers to stick around, but they're not all equal. Let's take a look at the fine balance between holding users captive and making them want to stay. Stickiness is a term usually used with a positive sentiment in the tech industry — everyone wants a sticky product. However, the term lock-in is normally used negatively, describing products making it difficult for users to leave — even if they want to.

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How inside sales managers can be better at inspiring their teams

CloseSaaS

So your sales team isn’t selling. But your incentives and commission rates are friendly, you went through the right hiring processes, your salespeople all have great track records, the product they're selling has proven interest, and the sales pipeline is full.

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How to Supercharge Customer Acquisition with 4 Unconventional Outreach Tactics

Sales Hacker

The post How to Supercharge Customer Acquisition with 4 Unconventional Outreach Tactics appeared first on Sales Hacker.

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Why it’s time to ditch the one-size-fits-all approach in a flexible office

ITPro

Opinion. The huge range of devices and services on offer is an opportunity to give teams exactly what they need.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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The SaaS growth ceiling: what happens when churn takes hold

Chart Mogul

As any SaaS business grows, customer churn has the potential to turn from a minor issue to an all-out growth killer. Calculating your growth ceiling can be a useful tool to illustrate the limits of your growth, highlighting the profound effect of churn. What is the SaaS growth ceiling? Many SaaS businesses overlook the multiplicative effect that churn can have on their business, especially if new customer acquisition grows linearly.

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How to run customer meetups (and why they matter)

CloseSaaS

I always felt like customer meetups were a luxury. They helped you look good on social media—“Look at all the fun we’re having with our customers!”—but they didn't actually generate much value.

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How to Win More Deals with Sales Engagement Data

Sales Hacker

The post How to Win More Deals with Sales Engagement Data appeared first on Sales Hacker.