Kellblog

AUGUST 31, 2019

From time to time, every CMO faces a key question: to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash. Sometimes, it’s after you’ve been with a company for a while and you and some told-timers are bored with the current branding and want something new. My general advice to those considering rebranding is “don’t do it” because I think it’s a siren’s call for several reasons: Branding projects are usually big and expensive.

Technical Review 75

Technical Review Social Media Branding Software Review 75

SaaSX

SEPTEMBER 4, 2019

If you’re spending many thousands of dollars driving prospects to your SaaS website but are struggling to convert them – you’re not alone. We’ve all been there, and we all know how discouraging (and scary!) it can feel. If you’re experiencing this, your website’s landing page is most likely to blame. Poor website conversion is typically a sign of a poor landing page.

SaaS 53

SaaS Branding Marketing Business 53

Sales Hacker

SEPTEMBER 5, 2019

Who’s responsible for retaining your SaaS customers? Sales? Marketing? Customer support? Customer success? All of the above! Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users.

Churn 78

Churn Social Media SaaS Onboarding 78

Tom Tunguz

SEPTEMBER 2, 2019

There’s a new debate about marketing efficiency recently, and it’s an important one in the era of product-led growth. If a startup has great net dollar retention (NDR), should it be willing to increase its customer acquisition spend proportionately? I remain a believer that months-to-repay is the best metric for measuring customer acquisition efficiency for a single reason.

Retention 179

Retention Scale Marketing Acquisition 179

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Payment Solutions

Practical Advice on SaaS marketing

SEPTEMBER 4, 2019

Acquisition 138

Acquisition Marketing SaaS 138

ProfitWell

SEPTEMBER 3, 2019

“Close enough” is sufficient only in horseshoes and hand grenades; your pricing page is no exception. If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, marketing, and product development might as well be for naught. Unfortunately, all too many early-stage startups fall into the trap of pouring everything they have into their product and only hastily slap together their pricing page as an afterthought.

Pricing 69

Pricing Scale Technical Review compliance 69

Agile Payments

SEPTEMBER 3, 2019

Managed Payment Facilitation : What is it and is it right for your SaaS.

SaaS Payments 68

SaaS Payments Payment Facilitation Payment Services Management 68

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Rather than paying tuition, students agree to pay a percentage of their income once they are employed and making over $50,000 a year. Hear from Austen Allred how and why you should be stepping on the gas when your CAC is low. Want to see more content like this? Join us at SaaStr Annual 2020.

Acquisition 157

Acquisition Software Review Payment Methods Marketplace as a Service 157

OpenView Labs

SEPTEMBER 6, 2019

Building and distributing new software products has never been easier. New developer tools make it possible to build software by combining blocks of logic, rather than coding from scratch. Hosting is easier and cheaper than ever. Thousands of products are released every day on app stores and marketplaces. Digital advertising channels allow marketers to reach millions of potential users with inexpensive and hyper-targeted ads.

Branding 41

Branding Software Review Software Scale 41

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Payment Solutions

Backlinkfy

SEPTEMBER 2, 2019

Quality link building is one of the most important aspects of today’s search engine optimization. It is mandatory for websites that want improved traffic from search engines. In fact, online businesses cannot attract the target audience without using a proper link building strategy. Devising an effective plan requires many skills including, psychology, content creation, programming, sales, and marketing.

Social Media 61

Social Media Engineering Branding Finance 61

Tom Tunguz

SEPTEMBER 5, 2019

I’ve playing with a new mental model for early-stage startups: a pendulum. This pendulum oscillates between the limiting factors of the business at different stages. There only two limiting factors in this mental model: product and go to market. At the moment a startup is founded, the business is product limited. You can’t do much without a product.

VP of Engineering 269

VP of Engineering Startup Sales Hiring compliance 269

SaaStr

SEPTEMBER 6, 2019

We’re proud to have > 60% women and multicultural speakers at the 2019 and 2018 SaaStr Annuals, and we are on track to meet or exceed that again in 2020. But our bigger goal is to drive our attendees to similar levels of inclusion and diversity. Our 2019 and 2018 attendee Diversity and Inclusion programs were fully subscribed and worked well, so we want to go even bigger this year on a number of levels.

Leadership 51

Leadership 51

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.

Content Marketing 250

Content Marketing Marketing 250

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Intercom, Inc.

SEPTEMBER 4, 2019

Sales has an unavoidable reality: sometimes, your team won’t hit their numbers. If your team isn’t reaching their goals, what are you doing as a leader to help them get up and over the line? Every manager should know how to effectively coach their reps. This coaching helps them drive their team and their company to greater productivity and higher sales.

Underperforming Technical Team 175

Underperforming Technical Team Data Sales Communication 175

Predictable Revenue

SEPTEMBER 4, 2019

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

B2B 138

B2B Social Media Marketing Sales 138

SaaStr

SEPTEMBER 6, 2019

We’re proud to have > 60% women and multicultural speakers at the 2019 and 2018 SaaStr Annuals, and we are on track to meet or exceed that again in 2020. But our bigger goal is to drive our attendees to similar levels of inclusion and diversity. Our 2019 and 2018 attendee Diversity and Inclusion programs were fully subscribed and worked well, so we want to go even bigger this year on a number of levels.

Leadership 124

Leadership 124

The Daily Egg

SEPTEMBER 5, 2019

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post How to Successfully Find and Vet a Content Creator for Your Agency or Business appeared first on The Daily Egg.

Content Marketing 207

Content Marketing Business Marketing 207

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Intercom, Inc.

SEPTEMBER 3, 2019

At Intercom, one of our core principles is to run less software , which involves using standard technology. By doing so, we all become experts in the same tools, allowing us to increase our speed of building new product and reduce the cost of engineering decisions. An example of this is our admin app, which is built with Ember.js. We have invested in building and documenting an internal design system made of reusable Ember components, so that any Intercom product engineer can skim the markup in

Data 28

Data Engineering Construction Technology 28

Neil Patel

SEPTEMBER 3, 2019

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

Mobile 111

Mobile Marketing 111

Andreessen Horowitz

SEPTEMBER 6, 2019

One sunny afternoon this April, a Chinese teenager nicknamed Gallen was backpacking through Bali, hunting for things to do. But he didn’t turn to TripAdvisor for crowd-sourced suggestions (too time consuming) or scroll through Instagram for local geotags (too imprecise).

Mobile 111

Mobile 111

Nimble - Sales

SEPTEMBER 5, 2019

Google Search Console is a powerful tool. One cannot overlook the diverse ‘search’ data that it provides. Constant analysis of the search console data can help your website climb the top ranks progressively and boost its online visibility. However, to enjoy the benefits, you must upgrade your SEO strategies accordingly, and for that, you need […].

Business 108

Business Strategy Data 108

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Intercom, Inc.

SEPTEMBER 5, 2019

?. In the latest episode of Intercom on Product, our SVP of Product Paul Adams and I dive into this question, and unpack what the sudden rise of a new generation of “keyboard-first” apps that focus on speed says about product design and how products evolve over time. In particular, we discuss the trend for a sort of command-line interface in a new breed of productivity apps that offer “ shortcuts to superpowers. ” How do we think about information architecture (IA) in a world where c

Sales Recruiting 138

Sales Recruiting Underperforming Technical Team Software Startup 138

Sales Hacker

SEPTEMBER 4, 2019

It’s a healthy question and one that has strong opinions on both sides… . Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. . More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry.

Wireless 103

Wireless Data Sales Branding 103

Andreessen Horowitz

SEPTEMBER 2, 2019

“You cannot be IN it… and not be OF it.” Dapper Dan a.k.a.

106

106

Nimble - Sales

SEPTEMBER 3, 2019

Software as a service (SaaS) is not a particularly complicated product to sell, especially in today’s digital day and age. But it is a somewhat complicated product to keep selling. Lead generation, conversion, and above all else, customer retention – can give SaaS leaders a chronic headache. Stuck in between acquiring new customers and renewing […].

Metrics 106

Metrics Business Retention Software 106

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Payments

SaaStr

SEPTEMBER 6, 2019

This is a pretty important question and insight, especially these days. C-suite employees get an equity grant, 9+ times out of 10, based on the current cap table. Or if you are close to another round, often based on the upcoming cap table. What this means in practice is VPs and CXOs often get far more equity by joining … later. And far, far more risk-adjusted equity by joining later.

Sales Recruiting 103

Sales Recruiting Sales Hiring Startup Cloud 103

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .

Marketing 94

Marketing Technology Revenue Branding 94

Andreessen Horowitz

SEPTEMBER 6, 2019

“You got what it takes, but not enough to get started” — Too Short. An often-discussed problem today is that talent is more evenly distributed than opportunity.

Technology 104

Technology Education 104