Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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25 Proven Ideas to Lower Churn from Brex, Sendbird, ServiceNow, and More

SaaStr

We put out a call on Twitter the other day for folks’ best tips on what has really lowered churn for them this year. A few of the best: “Hire more relationship managers. Customers care about relationships, and nothing replaces a human available to help whenever you need something.” — Sam Blond, CRO, Brex. We all learn this again and again.

Churn 328
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How to Scale Your eLearning Business With Subscription Billing Software

Chargebee

There's an enormous growth opportunity for e-learning businesses all over the world. This article will explore the current state of the e-learning landscape, the challenges, and four growth strategies for e-learning businesses

Scaling 52
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Customer Success vs. Customer Support: Defining Role Boundaries

ChurnZero

If you work in Customer Success, then you’ve likely experienced the challenges of customers reaching out to you for their support-related needs – whether it’s technical troubleshooting or resetting a password. When distinguishing between these two customer-facing functions , the customer may think: “eh, tomayto, tomahto.” Afterall, from the customer’s perspective, you’re still all the same company, right?

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The Secret to Recruiting Quickly and Retaining Your People

Tom Tunguz

There’s a simple secret to hiring quickly and building a strong team. Invest in great managers early. Let’s compare the organizational chart of two different startups. On the left, the startup is flat. There is a single leader, with a handful of individual contributors. On the right, the company structure is a classic hierarchy. When startups start, they tend to look like the company on the left.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Dear SaaStr: How Long Should a CEO Continue Being the Head of Product?

SaaStr

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? Roughly for me, for as long as it’s about a 10-hour a week job. Or often, maybe only up to $3m-$5m in ARR or so. In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. Once your product has 50–100 workflows, dozens of use cases, 100s or 1000s of customers, etc. … it’s just too much to hack and juggle informally.

SaaS 361

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5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

5 key pieces of advice by Jay Mount (CEO of basix.ai) to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue. Blog Sales & Marketing Strategies

Sales 312
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Preset Cloud - The Visualization Layer for the Modern Data Stack

Tom Tunguz

At Redpoint, we believe the 2020s will be the decade of data. Today, we’re announcing our partnership with Preset.io, a company providing the visualization layer for the modern data stack. In addition, Preset.io announces Preset Cloud, a fully hosted cloud service for Apache Superset, is generally available. Preset provides a managed service of Apache Superset, an open source business intelligence software which Maxime Beauchemin started in at Airbnb.

Cloud 311
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Dear SaaStr: Have All the Good SaaS Ideas Been Built?

SaaStr

Dear SaaStr: Have All the Good SaaS Ideas Been Built? Sort of, but it’s OK. Why? What software can do in each category keep evolving, and getting more sophisticated, and more specialized. There is tons of room for the next-generation of every category of software, as well as a vertical leader or two in each key vertical. Roughly 70% of public SaaS companies are new versions of old categories (e.g., Zoom remade WebEx, Slack remade Hipchat and so much more, etc.).

SaaS 357
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How to Create a Payroll Budget

The Daily Egg

Companies use payroll budgets to forecast salary expenses for the coming year. These budgets also include related expenses such as federal payroll. The post How to Create a Payroll Budget appeared first on The Daily Egg.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The 3 Ways Salespeople Are Getting Messaging Wrong

Predictable Revenue

Learn about the 3 fatal mistakes salespeople make in their messaging, and the steps you need to take to correct them. The post The 3 Ways Salespeople Are Getting Messaging Wrong appeared first on Predictable Revenue.

Revenue 269
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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity). But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading

Scale 232
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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR.

Payments 325
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The Complete Guide to Payroll Compliance

The Daily Egg

Payroll is one of the most important parts of your company. If you don’t have a system established for how to pay. The post The Complete Guide to Payroll Compliance appeared first on The Daily Egg.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.

Strategy 145
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Intercom on Product: Keeping the momentum going as you scale

Intercom, Inc.

?. This month, Intercom turns 10 – a number that feels simultaneously too big and too small. We’ve come from a few founders with an aha moment to over 700 people working towards a clear mission. We’ve shipped countless features, invented and reinvented our Messenger, and then reinvented it some more. We’ve gone from lots of processes to no process to, finally, a sweet spot in the middle.

Scale 178
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What’s the “Right” CAC These Days? The One You Can Afford

SaaStr

It’s too long if you are bootstrapped (you don’t have a year) and too short if funded and NRR > 100%. — Jason BeKind Lemkin (@jasonlk) August 19, 2021. There are two great SaaS companies I’m working with right now. Both have a sales-driven process, selling to SMBs. Both have a CAC payback that is very short — around 90 days. Both have roughly the same number of employees (roughly 50).

Scale 299
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The Complete Guide to Employee Training

The Daily Egg

Employee training can make or break the success of an organization. This in-depth guide will teach you everything you need to know. The post The Complete Guide to Employee Training appeared first on The Daily Egg.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

Branding 145
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What is proactive support?

Intercom, Inc.

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. That’s why forward-thinking businesses are turning to proactive support: so they can anticipate customer needs and deliver support when, and where, it’s needed.

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Dear SaaStr: I’m Bootstrapped. How Can I Afford to Hire Any VPs?

SaaStr

Q: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $1m-$2m ARR. Not all at once, but you can benefit from all of them by then.

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The Complete Guide to Human Resources Salary

The Daily Egg

How much money can you make in human resources? What’s the average salary in HR? This in-depth guide will answer these common. The post The Complete Guide to Human Resources Salary appeared first on The Daily Egg.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Investing in Yield Guild Games

Andreessen Horowitz

Last year, when COVID swept into the Philippines, nearly 7.3 million people in the country lost their jobs and their livelihoods as the country went into lockdown. A rural province of Nueva Ecija, near Cabanatuan City, was particularly hard hit … The post Investing in Yield Guild Games appeared first on Andreessen Horowitz.

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What I Learned by Spending $100,000 on TV Ads

Neil Patel

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

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Dear SaaStr: What Are the Qualities of a Good Co-Founder?

SaaStr

Q: What are the qualities of a good co-founder? Life hack: partner with someone better than you that still finds you charming. Jokes aside, starting something is hard, the only thing that matters is who you do it with. You spend all your time together. Your relationship dictates the height of the highs and depth of the lows [link]. — Roseanne Wincek (@imthemusic) December 21, 2020.

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The Complete Guide to Human Resources Jobs

The Daily Egg

Looking to start or advance your career in human resources? Fortunately for you, there are dozens of HR jobs to consider. This. The post The Complete Guide to Human Resources Jobs appeared first on The Daily Egg.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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How to Set Up Your CRM & Organize Your Contacts

Nimble - Sales

So you’ve just decided to delve into the world of CRM… Congratulations! CRM is a helpful tool for building up those valuable relationships, whether it’s for work, your own small business, or personal use. But we’re sure you already knew that! To help you get started in your CRM journey, we’ve put together a quick […]. The post How to Set Up Your CRM & Organize Your Contacts appeared first on Nimble Blog.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.

Strategy 145
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8 Things That Kill Early Stage SaaS Companies. And 3 That Don’t.

SaaStr

Q: What is your opinion on the factors causing SaaS businesses to fail? My top list of what causes SaaS startups to fail: Not committing to 24 months to get to first $1m+ in revenue — whatever it takes. It can easily take that long in SaaS. Running out of money. Sounds obvious, but startups do all the time, when they didn’t have to. They just assume VCs will be there, or bail them out.

SaaS 290