Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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From Surviving to Thriving in the Global Pandemic: How Subscriptions Could be your Magic Pill

Chargebee

It’s 7.00 am. Billy just finished his 45-minute online fitness session. He takes his fitness seriously. Billy had a routine you could set your clock to. He would hit the gym by 6.00 am and be out in one hour on the dot.

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What Product-Led Storytelling Is And How It Drives User Acquisition

OpenView Labs

“Storytelling is the most underrated skill,” said Ben Horowitz, founding partner of Andreessen-Horowitz, in a Forbes interview. He continued : “You can have a great product, but a compelling story puts the company into motion.”. It appears many startups, including SaaS companies, took the words of Ben and other experts who signaled the importance of storytelling to heart.

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What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky

Casey Accidental

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. One of our board members asked: “I understand these goals for the year. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”.

Retention 145
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Congratulations, You’ve Created a Category. Now What?

Kellblog

I was talking to an old friend the other day who’s marketing chief at a successful infrastructure startup. “Congratulations,” I said, “I know it was a long slog, but after about a decade of groundwork it looks like things have really kicked in. I hear your company’s name all the time, I’m told business is doing great, and Gartner literally can’t stop talking about your technology and category.” “Yes, we’ve successfully created a categ

Scale 117
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Here, I will tackle some of the common questions around it: Does it exist?

More Trending

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Preparing for SaaS Growth: A Step-by-step Guide to Activating your True RevOps Potential

Chargebee

We bought together 15 RevOps practitioners to help upgrade your RevOps strategy. This step-by-step guide will equip you to build an efficient revenue operations function.

SaaS 52
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In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.

SaaStr

There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton. Yet … is that really the whole story? Why did Atlassian essentially need no capital to IPO, yet Slack raised epic amounts ?

Scale 339
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SaaS, Subscription, and On-Premises Software – Don’t Confuse Subscription with SaaS

OPEXEngine

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. The terms aren’t universally understood, nor are the implications of each on the financial model of a company, so the following is an effort to provide an overview. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly.

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Building Blocks of an Efficient SaaS Finance Operations Team

Chargebee

Growth of any kind demands changes in the status quo. SaaS businesses are no exception. As your SaaS business scales, new processes and functions get added.

Finance 98
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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Best Marketing Automation Software

The Daily Egg

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. Lead generation, customer relationship building, and driving conversions are three of the top benefits of leveraging automation software for […].

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16 Rookie Errors Founders Make Pitching to VCs ? And Passing the ?20 Minute? Test

SaaStr

Given that so many VC pitches are over Zoom now, I thought it would be worth re-freshing this classic SaaStr post on things it’s easy to get wrong when pitching investors. Pitching VCs is like anything. You’ll get better at it over time. Later, you’ll even get great at it. Once you know how it works, it’s not even that hard to knock it out of the park.

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Notes from Office Hours with Hollie Wegman

Tom Tunguz

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. It was our first virtual event, and we had hundreds of people attend. Given the success of the format, we are going to continue it. During our chat, Hollie shared some valuable wisdom from her experience as a marketing leader at Segment, Envoy, Mulesoft, and Salesforce.

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Inside Intercom X Black Tech Unplugged

Intercom, Inc.

As we touched on in last week’s episode, the unjust killing of George Floyd has prompted many of us to look at our own relationship with perpetuating racial injustice and to look for ways we can participate in and reinforce racial equity. At Intercom, we have a lot of work to do in that regard but we feel that a small and organic way for us to start is by connecting the audience we’ve built for this podcast with voices that need to be heard but traditionally aren’t, particularly in t

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Best Recruiting Software

The Daily Egg

Recruiting software helps businesses, HR departments, hiring managers, and staffing agencies optimize the entire hiring procedure. From the initial job vacancy listing through the employee onboarding process, leveraging software helps you fill vacant positions faster while attracting top-level talent. Recruiting software is commonly referred to as an applicant tracking system (ATS).

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Salesforce: Still Very Important. Just Not as Important as It Used To Be.

SaaStr

For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company. The first to $1b in ARR, the first to $10b in ARR, and likely, the first to $100b in ARR.

Cloud 336
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Why You Need Webinar Landing Pages in 2020 [Best Practices & Examples]

Unbounce

It’s 2020. The ordinary ways we do things have been disrupted left and right, up and down. Circumstances have forced many businesses to shift their brick-and-mortar operations and real-world activities online. So it’s fair for a marketer to ask: “Is now a good time to be running webinars? “ The short answer is, now’s a great time.

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Strategies for building a resilient business

Intercom, Inc.

The past few weeks have shown us how important it is for all of us to deeply empathize with those around us. With that comes the need for clear communication and open dialogue with customers and employees alike. These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term.

Strategy 197
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Best Helpdesk Software

The Daily Egg

Helpdesk software allows businesses and IT teams to improve the customer support process. If a customer has a problem or needs assistance, they can reach customer service representatives through a virtual helpdesk. By using helpdesk software to facilitate communication, users can contact your team with live chat, email, phone, and via social media. Helpdesk software […].

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You Aren’t Doing Enough Customer Marketing

SaaStr

How much do you talk about Customer Marketing? Be honest. While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Over the last 5+ years, we’ve all started to turn Customer Success into a science and a key discipline in SaaS.

Marketing 326
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12 Irresistible SaaS and Ecommerce Lead Magnet Examples to Grow Your Audience

Unbounce

Can you spot your future customers in the wild? What about when they’re right under your nose (or on your website)? More importantly, do you have a way to capture those leads while they’re on your site? Even if you know everything there is to know about your ideal customers, it’s not always easy to recognize them through observation alone. It’s possible you have qualified leads covertly browsing your online shop or poking around your features page at this very moment.

SaaS 139
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How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must)

Groove HQ

Eight ways we managed to save money, time, and customers by keeping support in-house. The post How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must) appeared first on Groove Blog.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The Best Payroll Software and Services

The Daily Egg

Online payroll software has simplified the way business owners and HR departments issue payments to employees and contractors. Modern payroll solutions have made it possible to run and process payroll in-house instead of outsourcing to a third-party payroll firm. Precision is arguably the most important aspect of running payroll. Tax calculations, benefits, and making sure […].

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CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

Q: What is customer lifetime value, and why is it important? It might not be that important. CLTV is critical (of course), but it has become less useful as a planning tool over time in SaaS. In the early days of SaaS, we all focused on Customer Lifetime Value. In B2C and high-churn environments, it’s indeed a critical metric. You do need to know how long your customers last.

Metrics 286
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Investing in Alpha Health

Andreessen Horowitz

For every $1 of revenue collected by a hospital, $0.25 is spent on the administrative tasks required to collect it. That’s several multiples higher than the highest payment processing fees in other industries, and even worse, most of that spend … The post Investing in Alpha Health appeared first on Andreessen Horowitz.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. What you actually need is a strategy that incorporates both. Prospecting is something every sales organization needs to master. Without it, there would be no deals to close. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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The state of cloud computing in 2020

Network World

As cloud adoption hits another growth spurt, companies are discovering the power of mixing and matching cloud services into solutions that address almost any business need

Cloud 98
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Want 1000+ More Top Leads? Join Our Sponsor Webinar on Friday

SaaStr

With 25,000+ attendees to our digital events so far this year, and most of our digital assets (podcast, newsletter, etc) under heavy demand during Shelter, we’ve been putting together a weekly update to our partners and sponsors. Want to learn more about how to connect with 1000s of Cloud CEOs and execs? Come learn on Friday! We’re excited to invite you to our sponsor webinar on Friday, June 12 @ 10am PT.

Cloud 266
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The Partner Bank Boom

Andreessen Horowitz

Partner banks, chartered institutions that provide fintech companies access to banking products, have exploded in recent years—by our count, their ranks have grown more than five times over the past decade. Today, there are more than 30 partner banks representing … The post The Partner Bank Boom appeared first on Andreessen Horowitz.

Banking 108