Chargebee
JUNE 8, 2020
It’s 7.00 am. Billy just finished his 45-minute online fitness session. He takes his fitness seriously. Billy had a routine you could set your clock to. He would hit the gym by 6.00 am and be out in one hour on the dot.
OpenView Labs
JUNE 8, 2020
“Storytelling is the most underrated skill,” said Ben Horowitz, founding partner of Andreessen-Horowitz, in a Forbes interview. He continued : “You can have a great product, but a compelling story puts the company into motion.”. It appears many startups, including SaaS companies, took the words of Ben and other experts who signaled the importance of storytelling to heart.
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Casey Accidental
JUNE 9, 2020
At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. One of our board members asked: “I understand these goals for the year. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”.
Kellblog
JUNE 7, 2020
I was talking to an old friend the other day who’s marketing chief at a successful infrastructure startup. “Congratulations,” I said, “I know it was a long slog, but after about a decade of groundwork it looks like things have really kicked in. I hear your company’s name all the time, I’m told business is doing great, and Gartner literally can’t stop talking about your technology and category.” “Yes, we’ve successfully created a categ
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Intercom, Inc.
JUNE 10, 2020
Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Here, I will tackle some of the common questions around it: Does it exist?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Chargebee
JUNE 11, 2020
We bought together 15 RevOps practitioners to help upgrade your RevOps strategy. This step-by-step guide will equip you to build an efficient revenue operations function.
SaaStr
JUNE 12, 2020
There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton. Yet … is that really the whole story? Why did Atlassian essentially need no capital to IPO, yet Slack raised epic amounts ?
OPEXEngine
JUNE 11, 2020
You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. The terms aren’t universally understood, nor are the implications of each on the financial model of a company, so the following is an effort to provide an overview. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly.
For Entrepreneurs with David Skok
JUNE 10, 2020
Covid and the associated lockdowns are likely to be the biggest disruptive event to occur in most of our lifetimes. There are huge global changes coming as a result. The OECD is forecasting the worst recession in a century. But expect to see far more change than just a recession.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Chargebee
JUNE 9, 2020
Growth of any kind demands changes in the status quo. SaaS businesses are no exception. As your SaaS business scales, new processes and functions get added.
The Daily Egg
JUNE 10, 2020
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. Lead generation, customer relationship building, and driving conversions are three of the top benefits of leveraging automation software for […].
SaaStr
JUNE 8, 2020
Given that so many VC pitches are over Zoom now, I thought it would be worth re-freshing this classic SaaStr post on things it’s easy to get wrong when pitching investors. Pitching VCs is like anything. You’ll get better at it over time. Later, you’ll even get great at it. Once you know how it works, it’s not even that hard to knock it out of the park.
Tom Tunguz
JUNE 11, 2020
Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. It was our first virtual event, and we had hundreds of people attend. Given the success of the format, we are going to continue it. During our chat, Hollie shared some valuable wisdom from her experience as a marketing leader at Segment, Envoy, Mulesoft, and Salesforce.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
JUNE 11, 2020
As we touched on in last week’s episode, the unjust killing of George Floyd has prompted many of us to look at our own relationship with perpetuating racial injustice and to look for ways we can participate in and reinforce racial equity. At Intercom, we have a lot of work to do in that regard but we feel that a small and organic way for us to start is by connecting the audience we’ve built for this podcast with voices that need to be heard but traditionally aren’t, particularly in t
The Daily Egg
JUNE 9, 2020
Recruiting software helps businesses, HR departments, hiring managers, and staffing agencies optimize the entire hiring procedure. From the initial job vacancy listing through the employee onboarding process, leveraging software helps you fill vacant positions faster while attracting top-level talent. Recruiting software is commonly referred to as an applicant tracking system (ATS).
SaaStr
JUNE 9, 2020
For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company. The first to $1b in ARR, the first to $10b in ARR, and likely, the first to $100b in ARR.
For Entrepreneurs with David Skok
JUNE 10, 2020
Covid and the associated lockdowns are likely to be the biggest disruptive event to occur in most of our lifetimes. There are huge global changes coming as a result. The OECD is forecasting the worst recession in a century. But … The post How to Survive and Thrive in the post-Covid Era appeared first on For Entrepreneurs.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Intercom, Inc.
JUNE 9, 2020
The past few weeks have shown us how important it is for all of us to deeply empathize with those around us. With that comes the need for clear communication and open dialogue with customers and employees alike. These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term.
The Daily Egg
JUNE 11, 2020
Helpdesk software allows businesses and IT teams to improve the customer support process. If a customer has a problem or needs assistance, they can reach customer service representatives through a virtual helpdesk. By using helpdesk software to facilitate communication, users can contact your team with live chat, email, phone, and via social media. Helpdesk software […].
SaaStr
JUNE 10, 2020
How much do you talk about Customer Marketing? Be honest. While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Over the last 5+ years, we’ve all started to turn Customer Success into a science and a key discipline in SaaS.
Unbounce
JUNE 11, 2020
It’s 2020. The ordinary ways we do things have been disrupted left and right, up and down. Circumstances have forced many businesses to shift their brick-and-mortar operations and real-world activities online. So it’s fair for a marketer to ask: “Is now a good time to be running webinars? “ The short answer is, now’s a great time.
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Groove HQ
JUNE 12, 2020
Eight ways we managed to save money, time, and customers by keeping support in-house. The post How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must) appeared first on Groove Blog.
The Daily Egg
JUNE 8, 2020
Online payroll software has simplified the way business owners and HR departments issue payments to employees and contractors. Modern payroll solutions have made it possible to run and process payroll in-house instead of outsourcing to a third-party payroll firm. Precision is arguably the most important aspect of running payroll. Tax calculations, benefits, and making sure […].
SaaStr
JUNE 12, 2020
Q: When should you raise the salary of your employees as a startup? A few thoughts to at least think about: Try to pay “market” to all your employees as soon as you can. Some folks that join a start-up will be OK taking a salary cut when you have almost no revenue or money in the bank. But you do have to go to market rates once you can afford to. You are asking too much, otherwise.
Unbounce
JUNE 8, 2020
Can you spot your future customers in the wild? What about when they’re right under your nose (or on your website)? More importantly, do you have a way to capture those leads while they’re on your site? Even if you know everything there is to know about your ideal customers, it’s not always easy to recognize them through observation alone. It’s possible you have qualified leads covertly browsing your online shop or poking around your features page at this very moment.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Andreessen Horowitz
JUNE 10, 2020
For every $1 of revenue collected by a hospital, $0.25 is spent on the administrative tasks required to collect it. That’s several multiples higher than the highest payment processing fees in other industries, and even worse, most of that spend … The post Investing in Alpha Health appeared first on Andreessen Horowitz.
Sales Hacker
JUNE 9, 2020
It’s easy to see communication skills as a gift — either you’ve got them or you don’t. But communication skills can make or break your success. If you’re a skilled communicator, you’re more likely to be perceived as an expert. If you speak eloquently at a job interview, you’re more likely to get the job. In fact, according to a recent survey of approximately 1,000 employers, effective oral communication is the most desired skill in job candidates.
SaaStr
JUNE 11, 2020
Q: What is customer lifetime value, and why is it important? It might not be that important. CLTV is critical (of course), but it has become less useful as a planning tool over time in SaaS. In the early days of SaaS, we all focused on Customer Lifetime Value. In B2C and high-churn environments, it’s indeed a critical metric. You do need to know how long your customers last.
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