Sat.Apr 13, 2019 - Fri.Apr 19, 2019

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[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity

The Daily Egg

We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective […] The post [CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity appeared first on The Daily Egg.

Marketing 247
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Churn Monster – Acquired Customer

ChurnZero

Churn Monster #11: Acquired Customer. It’s time for us to take a look at another churn monster that causes a lot of risk – an acquired customer. For any company that has been acquired it goes hand in hand that automatically most things about the future become uncertain, especially the likelihood of continuing to do business with existing vendors. .

Churn 45
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Is all software going to $0?

ProfitWell

Ryan Buckley , CEO of MightySignal , has been thinking a lot about pricing lately. Today, he asks us a fascinating question about pricing in the software space: Is all software going to $0? To answer this question, we looked at over 2 million customers and their preferences around features and willingness to pay, and here’s what we found. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe

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From First-Time Buyer To Loyal Customer: Ecommerce Email 101

The Daily Egg

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a […] The post From First-Time Buyer To Loyal Customer: Ecommerce Email 101 appeared first on The Daily Egg.

Revenue 278
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Ultimate Guide For Scaling, Sales and Raising Capital in SaaS is Here!

SaaStr

If you’ve been wondering … . How do I choose who should be the CEO when I have a co-founder? What are some rookie mistakes founders make during VC meetings? How does a CEO/founder/owner pick his salary? What are a SaaS startup’s first 100 hires? Where do most startups fail? . All your questions as a SaaS founder are finally answered. In our NEW Ultimate Guide For Scaling, Sales and Raising Capital: 100 SaaS Questions Answered , we compile the most helpful, tactical advice to help y

Scale 54

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What should designers ship?

Intercom, Inc.

One of the product design principles we have at Intercom is “What you ship is what matters.” But what do you ship? It’s a fundamental question that every product designer needs to ask themselves. Click to enlarge. There are three potential answers: “I ship design.”. “I ship a product.”. “I ship a business outcome.”. Designers who say that they ship design might often feel frustrated.

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100 never looked so good!

Predictable Revenue

To celebrate the 100th edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes a familiar face back to the pod, co-host and co-CEO of Predictable Revenue Aaron Ross. The post 100 never looked so good! appeared first on Predictable Revenue.

Revenue 113
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Get Excited! 50+ New VCs Are Coming to SaaStr Europa!

SaaStr

One really important driver for us at SaaStr is to help build the SaaS community and foster connections. That community can come in the form of anything from peer mentorship or tactical advice from session content, or even networking with VCs to help grow your company. At SaaStr Europa we try to keep an experience with a mix of both face to face interactions and onstage interactions to allow you to pick and choose the best ways to reach your goals.

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Backlinks: Your Free Link Analysis Tool

Neil Patel

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Data 112
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to scale a global sales operations team

Intercom, Inc.

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist. Fifty years later, it’s still one of the hardest functions to nail. On the surface, their mission is simple: enable the sales organization to run better and faster.

Scale 177
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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Unbounce

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention.

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5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!!

SaaStr

PagerDuty just pulled off the most recent super successful SaaS IPO! A huge congrats to CEO Jennifer Tejada and the team, who have spoken 3x at our SaaStr Annual and events and been great partners around our inclusion efforts as well. You can check Jennifer’s last SaaStr session with Dug Song from Duo Security here: A big success … but what are 5 interesting things that founders can learn from PagerDuty?

Churn 185
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The 40+ Best Apps for Salespeople Who Want to Win

Sales Hacker

To win at sales, you need the right tools. And to help, we’ve pulled together more than 40 of the best apps for salespeople. Whether you’re looking to be more productive, save time, do your job better, or simply look your best, these are the apps you’ll turn to time and time again. Let’s dig in, shall we? Explore the Best Apps for Salespeople. Social media tools.

Travel 111
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Announcing Product Tours: A new way to create powerful, personalized user onboarding

Intercom, Inc.

There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value. Getting users to discover that value from day one is what great onboarding is all about, but so many of us struggle to ensure our onboarding is as good as our core product.

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The Pinterest IPO

Andreessen Horowitz

Pinterest went public today! . An IPO is a giant milestone for any company. I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression.

Startup 98
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent. Want to see more content like this session? Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

CTO Hire 178
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Personal Branding: 4 Steps to Find the “Real You”

Sales Hacker

We all recognize iconic brands. Think the golden arches of McDonalds or the unique bottle shape of Coca-Cola. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ? Keep reading to get smart tips for building your personal brand and using it to help you reach your sales goals. Your Quick Guide to Personal Branding.

Branding 103
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

But it can be a real challenge knowing that’s what you’re doing from the outset. In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. They noticed that a big design conference was coming to town, and all the hotels were booked. That’s when they came up with a brilliant idea – selling airbeds on their apartment floor for $80 a night.

Scale 112
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How We’re Creating a Culture that Scales at FastSpring

FastSpring

The past year has been nothing short of incredible for FastSpring. Starting with the investment from Accel-KKR then expanding into a second office in Santa Barbara, opening a new office in Amsterdam, bringing on 30 new hires, and most recently, welcoming our new CEO David Nachman. And to add to this wave of exciting news, Fastspring is featured in this year’s Pacific Coast Business Times Central Coast Best Places to Work!

Scaling 97
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SaaStr Podcast #224: Zendesk CEO Mikkel Svane on Lessons from Zendesk Beyond $1B ARR

SaaStr

Mikkel Svane is the CEO of Zendesk. Join him as he takes you through his lessons taking Zendesk beyond a billion in ARR. . This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed. After all, you should be able to be where the cloud meets from wherever you may be listening.

Cloud 167
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5 Mistakes That Will Kill Your Sales and How To Avoid Them

Nimble - Sales

Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue earned. On that basis, none would ever want to lose any possibility that could generate a sale. Achieving more sales not only depends on the […]. The post 5 Mistakes That Will Kill Your Sales and How To Avoid Them appeared first on Nimble Blog.

Sales 94
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations. Whether it’s choosing a new coffee maker or trying out software to increase team productivity, we all look out for social proof—reviews, mentions, […]. The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog.

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5 Tips to Reduce Churn on Subscriptions

FastSpring

The best thing about a subscription program is the reliable revenue it generates. The worst thing about it is that a healthy chunk of that “reliable” revenue is actually pretty unreliable. Yes, we’re talking about churn. What is churn? Customer churn happens when an existing customer stops doing business with you. Your subscription churn rate is the number of subscribers you lose over a given period.

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How can a SaaS CEO tell which customers are 10+ year customers and which aren’t?

SaaStr

I think it’s fairly easy. Look for: Are they running an entire division or group (or more) on your product? Is the use case mission critical — even if niche? I.e., would the business be at risk if you went down or away? Is deploying your app a key initiative for your top stakeholder? Just ask if this is one of their top priorities for the year. Then, go all in.

SaaS 160
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Nimble Signs Reseller Agreement with SherWeb to Deliver Simple CRM for Office 365

Nimble - Sales

We’re happy to announce a global reseller agreement with SherWeb, a leading cloud distributor and award-winning Gold Microsoft partner. SherWeb is enabling its 5,000 reseller partners globally to rapidly build their digital transformation practice and adopt a modern go-to-market strategy using Nimble CRM as The Simple CRM for Office 365 and gateway to Azure and […].

Azure 93
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Classic View is Now Available!

Groove HQ

Choose between a classic three-pane layout or a modern four-pane layout. Classic View is here! We know that a lot of our customers were missing the classic three-pane layout from legacy Groove and today we’re excited to announce that this view is now available again in Groove 2.0. Users can easily toggle between Classic and […]. The post Classic View is Now Available!

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Grow Customer Relationships: Strategies for Long-Term Success

Totango

The new customer-centered economy marks a fundamental change in the business/customer relationship. It’s no longer wise for businesses to focus the majority of their efforts on seeking new customers. After all, recurring revenue business models revolve around customer subscriptions that must be paid for or renewed monthly or annually. But they aren’t a guarantee of revenue; customers can cancel at any time.

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The Week In Cloud: April 14, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. “Serverless computing reshuffles security responsibilities, shifting many of them from the cloud user to the cloud provider without fundamentally changing them“. Now a software company at a $1b run-rate … “Infosys, the second-largest among them all, accounted for over 36% of the denials”.

Cloud 160