Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Sales Ethics: How to Build a Sales Organization You’re Proud Of

Chart Mogul

Good ethics is good business. Learn why it is important to work on your personal values and how to build a strong set of values in your team. I love my sales job. I realize I am in a privileged position to be working together with a team that puts customer relationships and helping customers first. I spend my days elbow-deep in people’s revenue data, helping SaaS businesses think about why metrics like churn or LTV really matter.

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5 Ways Customer Success Automation Can Maximize Your CS Team’s Time

Totango

The challenge of the digital marketplace is to make every customer feel like they are your only customer. Thankfully, the same advances that helped build that digital market also make it possible to provide every customer with personalized service. Having the ability to automate your CS teams’ work can make customer success scalable. For large high-touch accounts to tech-touch accounts, and everything in between, automation — used the right way — can add value for customers, while freeing up tim

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What To Include In A Digital Marketing Strategy

SaaS Metrics

Beginning a digital marketing campaign requires a strategy. Without one, you won’t have the foundation to build a successful campaign that generates the results you want. A plan is the building block that helps define your goals, your measuring metrics, your approach and your adaptation. It also helps with what to avoid, so you don’t waste your time or money.

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Inside Rounds Have Become a Sign of Strength at the Series B

Tom Tunguz

In my recent post about the fundraising market during COVID, I wondered aloud about inside rounds. Inside rounds, new financing rounds led by existing investors, have historically been primarily the territory of companies who cannot raise from outside investors at attractive terms. But recently, insiders have been leading the most competitive rounds in their portfolio companies.

Finance 363
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Now We Start to Enter the Sad Phase. Take Care of Your Team.

SaaStr

This has been an incredible roller-coaster for us in SaaS and Cloud since March 15, for some even more than others, but an incredible amount of change for all of us. Some of you are in the “Covid Decimated” category (travel, IRL events, etc) and things in many ways are as tough and rough as March. But most of you are in either the “Covid Impacted” (down but still growing) or “Covid Beneficiary” (growing faster since so many now have to work-from-home) categor

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??How Code for America uses Intercom to bridge the gap between people and government

Intercom, Inc.

At Intercom, we’ve been truly inspired by our customers during these trying times and how they’re helping people in need. One shining example is Code for America. Here’s their story. As global unemployment rates continue to grow, people are looking to government for guidance, reassurance, and financial assistance. In the US, individuals who have recently lost their job or whose income has been impacted can apply for government benefits.

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The Secret to Productive Group Meetings over Video

Tom Tunguz

In 2017, I wrote the post Managers Must be Insane to Brainstorm in Groups. If you’ve been a group meeting for brainstorming, you’ll identify with the three problems reasearchers identified with in-person brainstorms: Only one person can speak at a time. Many people don’t participate and free ride hiding in the back of the room, unengaged.

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11 Things That Set The Best Salesteams Apart From The Rest

SaaStr

The best salesteams seem to just do amazing things together. What differentiates them? Well, they do tend to work at some of the best companies, so there is that. But it’s more than that. A few factors that contribute to high-performing sales teams: High quota attainment. The best startups invest in their sales teams and work hard so most of the reps hit and exceed quota.

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6 Proactive B2B Sales Strategies to Implement Right Now

Predictable Revenue

When you take a more proactive approach, you are able to guide the pace of the sales process to better support your company’s bottom line. You can also ensure you are working with the right decision maker who can move through the sales process with you, resulting in a win. The post 6 Proactive B2B Sales Strategies to Implement Right Now appeared first on Predictable Revenue.

B2B 247
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Customer experience versus efficiency – why support leaders shouldn’t have to choose

Intercom, Inc.

As a business grows, most support leaders will be challenged to answer this seemingly trick question: can you provide a best-in-class customer experience…but at a lower cost? Not long ago, answering this question meant veering in one of two directions. If you said “no,” you had to find a way to justify having really happy customers at an equally high cost.

Scale 204
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How much should you spend on marketing?

Practical Advice on SaaS marketing

I get this question a lot. But even though I’ve been working with software-as-a-service (SaaS) companies for more than 15 years, I still don’t have an answer. Or at least I don’t have a simple answer. To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing.

Marketing 152
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The Pros and Cons of Working Directly for the CEO

SaaStr

I remember the first time I worked directly for a CEO. I’d reported to leaders before, and a VP before, but never the CEO. It was also my first start-up job. The start-up I joined had about 60 people and just 1 office, a big shared office like a fishbowl. My desk was in there. In there, sat the CEO, the President, the Controller, and as of my first day … me.

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Tell your customer stories effortlessly

Trint

People care about stories and who better to tell them than your own customers? But telling authentic customer stories at scale while remote working can be challenging. Leverage the power of speech to text to capture and re-tell your customers' stories. Download the guide on how Trint can help you share customer stories.

Scaling 130
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Prashanth Chandrasekar on writing the script of the future

Intercom, Inc.

At this point, it’s clear that Marc Andreessen was entirely accurate with his now famous quote. But that sort of transformation doesn’t just happen on its own – it is the culmination of the tireless work and effort of millions of engineers and developers, building new things and overwriting old tools. If there is one place where these countless makers gather as a modern community, it is Stack Overflow.

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The PYMNTS Cross-Border Merchant Friction Index 2020

FastSpring

One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.

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Is It OK to Fly First Class to Close A Big 7 Figure Deal?

SaaStr

Q:As a founder of a series A startup, was it unreasonable for me to use the company’s money for first class tickets? A European company was interested in doing a 7-figure deal with us and I paid $32k for 4 first class tickets. My VC is now mad at me. Is $32k a fair investment to bring in a 7 figure deal? Of course. Your logic is sound, or at least, not unsound.

Travel 253
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Make your content work harder: how to tell your brand story more efficiently

Trint

Tell your brand story more efficiently across all channels. Pull quotes, add captions and share the key moments with Trint. Download the guide on leveraging the power of Trint to help tell your brand story.

Branding 130
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Meet Dan Griggs, Intercom’s first CFO

Intercom, Inc.

I’m delighted to welcome Dan Griggs to Intercom as our CFO. He brings extensive financial and leadership experience that will help Intercom continue to scale and deliver on our mission to make internet business personal. As a company, we are at a pivotal moment in our journey. We are seeing record demand for our Business Messenger and increasingly larger businesses are choosing Intercom to build strong relationships with their customers.

Scale 132
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Welcome to Content Marketing Unlocked: Your Free Blogging Course

Neil Patel

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

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Behind the Round with SaaStr: Qualified.com Raises $12m Series A

SaaStr

Tom Taulli. Qualified.com , which operates a conversational marketing platform, has raised a $12 million Series A round (the total funding is $17 million since inception). The lead on the deal is Norwest Venture Partners and the other investors include Salesforce Ventures and Redpoint Ventures. . The co-founders of Qualified — Kraig Swensrud and Sean Whiteley – are veteran Silicon Valley entrepreneurs.

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Making corporate communications accessible in a Zoom-first world

Trint

Distributed teams make sharing communications harder than ever. Seamlessly capture the message and share your updates across all channels with Trint Transcription.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Fintech Scales Vertical SaaS

Andreessen Horowitz

Today, about 90% of public SaaS companies and the 2019 Forbes Cloud 100 have subscription-based revenue models. Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product. By adding … The post Fintech Scales Vertical SaaS appeared first on Andreessen Horowitz.

Scaling 145
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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.

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Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!

SaaStr

Our latest digital event, SaaStr: Enterprise attracted over 70,000 attendees across social media and 7,500+ to our mentorship and other sessions. Most of the videos are now up on YouTube here to watch , and we’ll transcribe them, edit them into podcasts, and more in the coming weeks: The post Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!

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FastSpring is Your Summer 2020 G2 High Performer

FastSpring

We are thrilled to announce that G2 has recognized FastSpring as a High Performer in the Summer 2020 Grid® Report for Ecommerce Platforms—again! We have created a report that highlights some of the amazing things real FastSpring users shared about their experience. Highlights from the G2 Report. Along with a high overall satisfaction rating, some additional highlights from the report include: Our users on average go live five times faster than other ecommerce platforms.

Data 101
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Healthcare: The Great Unlock

Andreessen Horowitz

For a downloadable version of this deck, sign up for the a16z Bio Newsletter here. Very rarely—perhaps even just once a generation—an extraordinary event or force comes along that completely transforms a stagnant industry. We are experiencing that moment … The post Healthcare: The Great Unlock appeared first on Andreessen Horowitz.

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This Missing Piece in Your Sales Tech Stack Can Cut Your Deal Cycle by 24%

Sales Hacker

As salespeople, we’re all probably aware of tools like Salesforce, Hubspot, Outreach, and Zoominfo. But what most sales teams don’t know is that their sales tech stack is still missing a critical piece — a tool that can accelerate the last leg of their deal cycles and cut it down by 24%. Contract lifecycle management (CLM) software. What? I hear you asking yourself.

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SaaStr Podcast #357 with BlackLine CEO & Founder Therese Tucker: “Busting the Myths About Startup Success”

SaaStr

Ep. 357: Therese Tucker breaks through the dogma behind what it takes to build a successful tech company. With stories based on the founding of BlackLine — to the company’s successful IPO – you’ll learn the most common myths behind success and why they may be holding you back. This episode is sponsored by Lightmatter. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed.

Startup 158