SaaStr
AUGUST 13, 2019
Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. From beating the competition to over (or under) relying on Outbound, she offers a practical perspective on the frameworks that are holding businesses back from reaching their full potential in a changing landscape.
OpenView Labs
AUGUST 16, 2019
SaaS products may be the future of how we work, but that future will only happen if we can overcome significant obstacles along the way. And the biggest obstacle is trust. Consider: According to a recent 2018 report on Enterprise Cloud Trends, 61% of IT decision makers identified data privacy as the most significant concern for moving organizational operations to the cloud.
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Predictable Revenue
AUGUST 15, 2019
We break down how to build your first end to end sales playbook. We cover everything from the benefits of having a documented sales playbook to maintaining quarterly playbook reviews. The post How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo appeared first on Predictable Revenue.
ProfitWell
AUGUST 14, 2019
On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? To answer this question, we looked at the data from just under seven hundred subscription companies. Here’s what we found. Customer acquisition cost is the lurking variable that will make or break most businesses due to its impact on the velocity of your growth.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Cobloom
AUGUST 12, 2019
The success of every SaaS business is directly tied to its ability to retain customers and create recurring revenue. It’s no longer enough for SaaS businesses to simply acquire as many users as possible, because customer acquisition is just the tip of the iceberg. Instead, SaaS businesses are competing to see who can: Turn the most free trial and ad-hoc users into committed, paying customers; Create the most active and engaged customers; Earn the most (successful) customer referrals; And retain
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 14, 2019
How do you handle B2B customers who want a refund on an annual subscription because they didn’t realize that their credit card would get charged again a year later? You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”.
The Daily Egg
AUGUST 13, 2019
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about improving their website for those […]. The post Low Traffic? No Problem!
Neil Patel
AUGUST 13, 2019
You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
Intercom, Inc.
AUGUST 13, 2019
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. But perhaps we don’t stop to consider the fundamental nature of our relationship with tools – we’re aware that they extend our abilities, but can also be blind to the way they shape how we use our abilities.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
AUGUST 15, 2019
A few things that surprise you especially as a founder: Things are sort of … slooow. Yes, lots is always seemingly going on at a start-up. But the reality is, major releases happen only a few times a year. Really Big sales deals don’t close every day. I first came from a services business where everything was fast and mission critical (IPOs, $1b acquisition, financings, big corporate deals).
Unbounce
AUGUST 13, 2019
Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.
Groove HQ
AUGUST 15, 2019
And how, as a result, we’re having more fun than ever. “Have fun.” She stared at me. “Go ahead. Just have fun.” I wasn’t sure how to respond. “Having fun yet?” I was talking with my sister, Elizabeth, and she was helping me come to an embarrassing realization. Groove’s “Core Values”—the ones I had so […]. The post Why We Dropped “Fun” as a Core Value appeared first on Groove Blog.
Intercom, Inc.
AUGUST 15, 2019
? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
AUGUST 14, 2019
You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”. It really doesn’t matter much if you lose them in month 18 or 24. Revenue that does not recur in SaaS is really revenue you basically never even had. Second, if you don’t do the refund, that’s a rip-off.
Nimble - Sales
AUGUST 15, 2019
Who could have predicted that social media would become such a massive influence on how we live our lives? The clothes we wear; the fragrances we buy; the brands we love; the services we choose; even the events we attend. You could say that social media has a creeping influence on every aspect of modern […]. The post How Video Marketing Can Maximize Your Conversion Rate on Social Media appeared first on Nimble Blog.
Groove HQ
AUGUST 14, 2019
This guide covers the ten most valuable customer experience metrics for small to medium businesses broken down in practical terms. It’s primarily meant for those of us: Averse to analytics (english and communications majors, rejoice!) With little or no time to spare (this should be all of us, right?) Who care about customer experience but […].
Neil Patel
AUGUST 12, 2019
O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
AUGUST 15, 2019
We’re one week closer to SaaStr Scale ! A few things to share with you this week about Scale on the 29th. BOOK A BRAINDATE WITH THE MENTOR OF YOUR DREAMS. Since we launched Braindates at Scale last week, the list of mentors prepared to have 1:1, 1:4 (small group), and 1:8 (super braindate micro sessions) is a) growing and b) super impressive.
Nimble - Sales
AUGUST 14, 2019
The first impression is an important step in any relationship, especially professional ones. Our brains are wired to analyze a number of information sources. They include facial expressions, tone of voice, gestures, and other non-verbal signals. None of this matters when you introduce yourself through email. This review will help you to use alternative means […].
InsightSquared
AUGUST 14, 2019
In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.
Sales Hacker
AUGUST 15, 2019
As the first step in the sales process, prospecting can make or break your entire funnel. . That’s why it’s critical you know how to qualify a prospect (the right way). Unfortunately, with the vast number of options and resources available today, some salespeople have adopted a “spray-and-pray” approach, trying to sell to anyone with a pulse. . With over 15 years of experience in sales, I’ve closed deals with big names like McDonald’s, Dell, and Manchester City Football Club — but those de
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
AUGUST 13, 2019
I wouldn’t think about your marketing spend post Series B solely as a % of revenue. Although you probably should start there: First, you can probably spend up to 50% of your first year ACV to acquire a customer once you are well-funded. Probably even 100% if you’ve raised a ton of cash and can sustain the burn. Because if your customers last 10+ years, and you are growing like crazy, and you want to crush the competition, then even spending 1.5+ years of ACV to acquire a customer (say 100% on ma
Groove HQ
AUGUST 12, 2019
Good customer service is a company-wide strategy to (1) eliminate the root causes of support, (2) honor a customer’s time, preferences, and humanity, as well as (3) sacrifice ourselves in the service of exceptional support. That’s a heavy definition, I know. But, answering a question like, “What is good customer service?” isn’t something to be […].
Nimble - Sales
AUGUST 12, 2019
If you were to ask any entrepreneur how vital customer relationship management is to them, they would certainly stress that it’s the backbone of a business. It can make or break a company. No matter how big or small your business is, it will crash and burn without a robust customer relationship. A sure strategy […]. The post 8 Ways CRM Software Can Improve Your Business appeared first on Nimble Blog.
Totango
AUGUST 13, 2019
Some people think the most important moment in the customer relationship is when they make the initial decision to purchase. But the period after the purchase, the onboarding phase , is what really establishes the customer relationship. What your organization does next could mean the difference between having a life-long customer or another churn statistic.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Chart Mogul
AUGUST 15, 2019
Revenue-based financing is quickly becoming a popular way for startups to raise funds without sacrificing equity. This is how it works. This is a guest post by Brian Parks, Managing Partner at Bigfoot Capital. New investment structures are gaining traction in the early-stage SaaS financing market. You may have heard of Revenue-based financing (RBF), venture debt or hybrid structures blending a revenue or profit share concept with an equity ownership stake.
Sales Hacker
AUGUST 12, 2019
Have you ever wondered how other salespeople are tackling their roles? Structuring their days? Overcoming their challenges? In this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re pulling back the curtain on a VP Sales in an early-stage, high-growth company, and for that, we talked to Collin Cadmus of Aircall.
Nimble - Sales
AUGUST 13, 2019
If you want to 10x your business in 30 or 90 days, then this post is not for you. However, if you want to increase your sales and profits, create more repeat clients in a sustainable way, AND still have time to run your business, then read on. My mother often said to me: “Ross, […]. The post 5 Reasons Why You Don’t Have to 10x Your Business in 30 Days appeared first on Nimble Blog.
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