SaaStr
AUGUST 13, 2019
Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. From beating the competition to over (or under) relying on Outbound, she offers a practical perspective on the frameworks that are holding businesses back from reaching their full potential in a changing landscape.
OpenView Labs
AUGUST 16, 2019
SaaS products may be the future of how we work, but that future will only happen if we can overcome significant obstacles along the way. And the biggest obstacle is trust. Consider: According to a recent 2018 report on Enterprise Cloud Trends, 61% of IT decision makers identified data privacy as the most significant concern for moving organizational operations to the cloud.
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Predictable Revenue
AUGUST 15, 2019
We break down how to build your first end to end sales playbook. We cover everything from the benefits of having a documented sales playbook to maintaining quarterly playbook reviews. The post How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo appeared first on Predictable Revenue.
ProfitWell
AUGUST 14, 2019
On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? To answer this question, we looked at the data from just under seven hundred subscription companies. Here’s what we found. Customer acquisition cost is the lurking variable that will make or break most businesses due to its impact on the velocity of your growth.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Cobloom
AUGUST 12, 2019
The success of every SaaS business is directly tied to its ability to retain customers and create recurring revenue. It’s no longer enough for SaaS businesses to simply acquire as many users as possible, because customer acquisition is just the tip of the iceberg. Instead, SaaS businesses are competing to see who can: Turn the most free trial and ad-hoc users into committed, paying customers; Create the most active and engaged customers; Earn the most (successful) customer referrals; And retain
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 14, 2019
How do you handle B2B customers who want a refund on an annual subscription because they didn’t realize that their credit card would get charged again a year later? You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”.
The Daily Egg
AUGUST 13, 2019
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about improving their website for those […]. The post Low Traffic? No Problem!
Predictable Revenue
AUGUST 12, 2019
Find out how Zuora drives 60% - plus of its growth by outbound. This is an excerpt from the 2nd edition of 'From Impossible To Inevitable' by Aaron Ross. The post How Zuora Drives 60% – plus of its Growth by outbound, even when accounts need nurturing for years. appeared first on Predictable Revenue.
Intercom, Inc.
AUGUST 13, 2019
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. But perhaps we don’t stop to consider the fundamental nature of our relationship with tools – we’re aware that they extend our abilities, but can also be blind to the way they shape how we use our abilities.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
AUGUST 15, 2019
A few things that surprise you especially as a founder: Things are sort of … slooow. Yes, lots is always seemingly going on at a start-up. But the reality is, major releases happen only a few times a year. Really Big sales deals don’t close every day. I first came from a services business where everything was fast and mission critical (IPOs, $1b acquisition, financings, big corporate deals).
Neil Patel
AUGUST 13, 2019
You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
Unbounce
AUGUST 15, 2019
Intercom, Inc.
AUGUST 15, 2019
? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
AUGUST 14, 2019
Twilio recently crossed into the $1 Billion ARR club, if not quite at record growth rates, then fairly close to it. 81% Year-over-Year growth at $1,000,000,000+ in ARR. The $1 Billion+ ARR Club. Now, the numbers are flattered a bit, really quite a bit, by Twilio’s acquisition of Sendgrid for $3 billion. Organic growth was “just” 56%.
Groove HQ
AUGUST 15, 2019
And how, as a result, we’re having more fun than ever. “Have fun.” She stared at me. “Go ahead. Just have fun.” I wasn’t sure how to respond. “Having fun yet?” I was talking with my sister, Elizabeth, and she was helping me come to an embarrassing realization. Groove’s “Core Values”—the ones I had so […]. The post Why We Dropped “Fun” as a Core Value appeared first on Groove Blog.
Unbounce
AUGUST 13, 2019
Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.
Sales Hacker
AUGUST 15, 2019
As the first step in the sales process, prospecting can make or break your entire funnel. . That’s why it’s critical you know how to qualify a prospect (the right way). Unfortunately, with the vast number of options and resources available today, some salespeople have adopted a “spray-and-pray” approach, trying to sell to anyone with a pulse. . With over 15 years of experience in sales, I’ve closed deals with big names like McDonald’s, Dell, and Manchester City Football Club — but those de
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SaaStr
AUGUST 13, 2019
We have 745 founders, CEOs and SaaS execs already coming to SaaStrScale.com in SF on Aug 29. We’ll have a dozen+ playbook sessions from the CROs, CMOs and CCOs of Flexport, Gusto, Brex, Talkdesk, Intacct, PatientPop, and other SaaS leaders. But beyond the sessions, we’ll have 50+ mentoring sessions and braindates, from 1-on-1s to 1-on-8s and more on top topics you care about: We’ve got 10+ great VPs of Demand Gen doing sessions on how to get more leads. 10+ customer success le
Nimble - Sales
AUGUST 15, 2019
Who could have predicted that social media would become such a massive influence on how we live our lives? The clothes we wear; the fragrances we buy; the brands we love; the services we choose; even the events we attend. You could say that social media has a creeping influence on every aspect of modern […]. The post How Video Marketing Can Maximize Your Conversion Rate on Social Media appeared first on Nimble Blog.
Groove HQ
AUGUST 14, 2019
This guide covers the ten most valuable customer experience metrics for small to medium businesses broken down in practical terms. It’s primarily meant for those of us: Averse to analytics (english and communications majors, rejoice!) With little or no time to spare (this should be all of us, right?) Who care about customer experience but […].
Sales Hacker
AUGUST 12, 2019
Have you ever wondered how other salespeople are tackling their roles? Structuring their days? Overcoming their challenges? In this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re pulling back the curtain on a VP Sales in an early-stage, high-growth company, and for that, we talked to Collin Cadmus of Aircall.
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SaaStr
AUGUST 15, 2019
I like the “Other Ways To Earn Credit” in Notion App. I like how it incents me to try a few other key functions of the application, with a pretty low bar to getting a $5 service credit. It was just enough, with low enough friction, to get me to do a handful of things faster than increased my engagement with the app. Within 2 weeks, I upgrade our team from Free to Paid.
Nimble - Sales
AUGUST 14, 2019
The first impression is an important step in any relationship, especially professional ones. Our brains are wired to analyze a number of information sources. They include facial expressions, tone of voice, gestures, and other non-verbal signals. None of this matters when you introduce yourself through email. This review will help you to use alternative means […].
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SaaStr
AUGUST 14, 2019
You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”. It really doesn’t matter much if you lose them in month 18 or 24. Revenue that does not recur in SaaS is really revenue you basically never even had. Second, if you don’t do the refund, that’s a rip-off.
Neil Patel
AUGUST 12, 2019
O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.
Groove HQ
AUGUST 12, 2019
Good customer service is a company-wide strategy to (1) eliminate the root causes of support, (2) honor a customer’s time, preferences, and humanity, as well as (3) sacrifice ourselves in the service of exceptional support. That’s a heavy definition, I know. But, answering a question like, “What is good customer service?” isn’t something to be […].
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