Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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How Community Content Is Driving Marketing in the SaaS Ecosystem

OpenView Labs

The advent of the SaaS model fundamentally changed how software companies approach customer service. When each piece of software was sold as a high-priced package, the emphasis was on traditional sales tactics: stress the positives, gloss over the negatives, make the sale and move on — make it past your refund period, and you’re safe. But the move to a subscription-based strategy made that approach untenable because assent could no longer be won and forgotten about.

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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”.

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12 Reasons Your SaaS Needs a Customer Success Strategy

Cobloom

Competition is growing. With more startups appearing each day, now, more than ever, the success of your own SaaS business hinges on the service part of software-as-a-service. It's no longer a race to see who can acquire the most customers. Instead, it's a competition to see who can create the most active, engaged and impassioned customers, and see which SaaS businesses can: Turn as many ad-hoc users into committed, paying customers.

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Rethinking SaaS Productivity for Sustainable Growth

ProfitWell

The way we think about productivity is wrong (at least that's what Bradley Scott thinks). Andela's VP of Technology Product joined us at Recur 2018 to talk about how we need to rethink productivity to position it as a way to help companies find a path to sustainable growth. We all know that tracking productivity is a valuable KPI. It not only helps us see how efficiently our teams move from idea to finished product, it helps identify areas for improvement.

SaaS 51
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Why I Almost Walked Away From the $500k/mo Company I Founded

Groove HQ

The story of the darkest months of Groove’s history “I don’t even want to go.” It all came to a head at my kitchen table at home. I was talking with my wife, and I was miserable. Anyone who’s been through it will tell you that the entrepreneur’s journey is full of peaks and valleys, […]. The post Why I Almost Walked Away From the $500k/mo Company I Founded appeared first on Groove Blog.

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The Strategic Question at Seed Today

Tom Tunguz

I’ve written before about the Jacob’s Ladder of Fundraising. The Jacob’s Ladder is a children’s toy that flips over, and it’s a great metaphor for the seed market. Seed rounds are rapidly approaching and now often equal to the sizes of Series As just five years ago. The chart above shows the mean round size in the US across.

Finance 228
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The Competition You Always Have: Headspace and Budget

SaaStr

A common VC-ism is that You Always Have Competition. This probably is mostly true, especially since 70% of the top SaaS companies are really just new versions of old, established categories. About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software. But sometimes, you really are something new. Or so different, that it’s basically new.

Headcount 199
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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”. To shed light on your doubts and questions, we have compared and analyzed the pros and cons of these two subscription pricing models , knowing how essential it is for your SaaS success.

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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

B2B 274
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Observations from the Enterprise Tech 30 List

Tom Tunguz

Wing.vc published the Enterprise Tech 30 last week. It’s a coaches poll of the top enterprise startups broken into early, mid and growth stage. Congratulations to all the companies and in particular, the 8 Redpoint companies on the list: Mattermost, Cockroach Labs, LaunchDarkly, Tray.io, AppZen, Snowflake, Hashicorp and Stripe. Coaches polls are fun because they provide a different perspective on the market.

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What are the qualities of a good co-founder?

SaaStr

My list: Same values and commitment as you. No matter how smart you both are, you also have to share the same values and commitment. Are you both 100% all-in? Are you both willing to go 18–24 months before initial product market fit? Are you both willing to do what it takes to win? Are there ego issues around titles? Is one of you willing to go fulll-time, but the other isn’t yet?

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A window into the future: how Bevy Labs’ Steven Broudy sees sales evolving…and what we should do about it

Predictable Revenue

Trust in the salespeople has been eroding for years. That’s because consumers have gravitated to familiar and effective channels from their personal buying process such as online reviews and referrals from their community. The post A window into the future: how Bevy Labs’ Steven Broudy sees sales evolving…and what we should do about it appeared first on Predictable Revenue.

Sales 113
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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves. I head up platform partnerships here at Intercom so every day I’m thinking about ways we can support those developers and make it as easy as possible for them to build useful and valuable app

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How to Rank Your Old, Outdated Content

Neil Patel

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

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What are reasonable termination clause time frames for an enterprise SaaS offering with an annual fee?

SaaStr

It doesn’t matter. On the face of it, there really should not be any termination clause in an annual contract, especially if the customer is paying a lower annualized rate vs. a monthly agreement, for example. If a customer is prepaying for a discount, why should they be able to get out? But the thing is, it doesn’t matter. If they do terminate, you’ve lost that customer.

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See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client

Unbounce

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction, and locksmiths all have prospects who would rather click to call.

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So You Implemented a CRM for Your Sales Team…Now What?

Nimble - Sales

How do you improve your sales, maintain a healthy team dynamic, and keep everyday processes as simple as possible? The answer is CRM. What does CRM stand for in sales? Moving away from manual work and digitizing your business development is essential to stay on the frontiers of the sales industry in 2019. This article […]. The post So You Implemented a CRM for Your Sales Team…Now What?

Sales 107
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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16 Sales Contract Clauses to Balance Risk and Reward

Andreessen Horowitz

I often hear from founders of B2B companies, especially in the early stages, about the difficulty of negotiating customer contracts. As a startup, negotiating is tough because you are not yet established or trusted in the marketplace.

Sales 98
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Is it popular for SaaS to offer price lock guarantee?

SaaStr

It is popular in enterprise sales, especially as a “trick” to get a customer to sign a multi-year deal. Why would a customer sign a multi-year deal (especially one with cash up-front)? Two reasons: An additional discount. I.e., another 10% off for a 3 year deal, cash up-front. This will sound great in the early years, when cash is king. Later, perhaps less so, as it’s yet another discount you didn’t have to give.

Pricing 167
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Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. . So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers.

Scale 94
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50 Thriving Startups You Should Definitely be Paying Attention to

Nimble - Sales

Great achievements start with simple plans and small steps. If you are looking for a push to get you rolling towards your business dream, we have something really inspiring for you. How do you ensure success for your startup? What are the best startup companies? What software can you use to automate the major processes […]. The post 50 Thriving Startups You Should Definitely be Paying Attention to appeared first on Nimble Blog.

Startup 95
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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25 Cold Email Tips for More Opens and Better Response Rates

Sales Hacker

Cold email is like door-to-door sales. You’re going to get a lot of no’s. Unless, that is, you learn how to write cold emails that actually convert. Keep reading to get 25 cold email tips — in 4 areas of mastery — that you can start using today: Cold email tips: the basics. Cold email tips for writing a better email. A template for cold emails. Cold email tips for raising open rates.

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Why has Microsoft Teams overtaken Slack with 13 million daily users?

SaaStr

It’s an impressive statistic. But … it is difficult to know how seriously to take this without knowing true engagement, because Microsoft Teams is packed into so many editions of Office, etc. Just like Yammer was (and still is): Perhaps that means Teams will kill Slack. But perhaps it also means that the $600m+ ARR worth of folks are paying for Slack instead of something that comes essentially for free with Office.

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Gmail for Customer Support: 10 Best Practices You Need to Know

Groove HQ

Here’s something you won’t expect a customer support platform to say outright: Gmail is awesome for customer support. In fact, a lot of customers who come to Groove were using Gmail for customer support in the past. (What’s more, plenty of small businesses we talk to don’t actually need customer support software.) Why? Because if […]. The post Gmail for Customer Support: 10 Best Practices You Need to Know appeared first on Groove Blog.

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Nimble Now Available Globally Through Microsoft’s New Commercial Marketplace

Nimble - Sales

Microsoft’s Newly Launched Commercial Marketplace Enables Nimble to Scale Globally by Selling Directly and Indirectly Through Microsoft to its Billions of Customers As the simple, smart CRM for Office 365 teams, we’re excited to announce that Nimble is now available to Microsoft’s billions of customers and hundreds of thousands of resellers through their new Commercial Marketplace. […].

Scaling 91
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Learning Lessons From the Non-tech Founders

Teamgate

It’s no secret, but software and tech’ industries are the clear favourites when it comes to sourcing investment for their startup. See, I told you it was no secret. In stark contrast, non-tech’ startups tend to be Cinderella-like figures, last to be invited to the ball when it comes to investment funding. But why is that? One of the main factors behind this is the fact that figures are already resolutely stacked in favour of the tech’ sectors.

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What skills do you look for in an entry level sales person?

SaaStr

If you are a founder hiring salespeople to manage yourself (i.e., you don’t have a VP of Sales or other sales leader yet) … your #1 criteria should be trust. Specifically, does your gut and time with him/her say you can trust her with a lead. Leads and potential customers are so precious in the early days. Can you trust this rep with a lead? At least, with a part of the sales process?

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Defining the Customer Experience Specialist: How CX Managers Can Clarify Roles & Hire for Growth

Groove HQ

The hiring process for customer experience teams is broken. Fixing it comes down to three strategies—for leaders and job seekers alike: Defining the five roles that make customer experience Applying those roles to the metrics within your organization Getting the right people onboard (even if you don’t hire anyone new) I’ve been calling myself a […].