How Community Content Is Driving Marketing in the SaaS Ecosystem
OpenView Labs
JULY 18, 2019
The advent of the SaaS model fundamentally changed how software companies approach customer service. When each piece of software was sold as a high-priced package, the emphasis was on traditional sales tactics: stress the positives, gloss over the negatives, make the sale and move on — make it past your refund period, and you’re safe. But the move to a subscription-based strategy made that approach untenable because assent could no longer be won and forgotten about.
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