Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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Should SDRs Report to Sales or Marketing?

Kellblog

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization. We, with the help of books like Predictable Revenue , have collectively decided that in-bound lead processing is different from outbound lead prospecting is different from low-end, velocity sales is different from high-end, enterprise sales.

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Triple-Double-Double is Good. 10-100-110 is Enough.

SaaStr

Neeraj Agarwal of Battery Ventures a few years back simplified a lot of the journies top SaaS companies go on to TripleTripleDoubleDoubleDouble, T2D3. That the top SaaS companies triple in the early years, and then double after that to get to $100m+ in ARR. The best SaaS companies do indeed do this and it’s a great yardstick for VCs to measure potential unicorns and decacorns.

Retention 305
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Customer.io Onboarding Email Breakdown Subject Line: How long does it take to integrate?

SaaS Onboarding Emails

Series Overview Customer.io is all about targeted emails and triggered push notifications, so I was curious to see what their onboarding email sequence is like. Over the course of the one month trial I received 13 emails, including an email after the trial ended. When I’m collecting the emails for these breakdowns I always let the series run its course without any interaction in the app.

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SaaS analytics will save your subscription business: 4 best tools

ProfitWell

There are a lot of moving parts when it comes to ensuring your subscription business stays healthy. And SaaS analytics play a crucial part. Tracking certain analytics will help keep you informed and alerted of your company’s health. There are a lot of tools out there, but they’re not one-size-fits-all. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Is Customer Success More Important than Sales and Marketing?

Cobloom

SaaS companies traditionally invest most of their time and money in Sales & Marketing, focusing all their energy on acquiring as many new customers as possible. But in doing so, are you missing out on valuable additional sources of revenue for your business? When it comes to your customer relationships, acquisition is just the tip of the iceberg.

More Trending

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How to Hire a Pricing Consultant

OpenView Labs

Editor’s Note: This article first appeared on the Ibbaka blog here. Pricing is the most powerful of the four Ps (product, price, place, promotion) but it is also one of the least understood. In many companies pricing is a frozen accident. Someone came up with a pricing model ‘once upon a time’ and set prices, and people have been living with it ever since.

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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

Duo Security is an Ann Arbor, Michigan based cyber-security startup. Duo Security was acquired by Cisco for $2.35B in August of 2018. The company’s customers include Etsy, K-Swiss, Toyota, Yelp and Facebook among others. Its customer base spans over 14,000 customers in over 100 countries. Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B sales team.

Scale 295
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Gathering Community Feedback Isn’t Optional

OpenView Labs

You need people in your life who aren’t afraid to give it to you straight—the friend who tells you when you have spinach in your teeth, the colleague who provides advice when you make a mistake and the customer that gives you a heads up when management is evaluating a different option because your product is missing a feature. These people offer feedback that ranges from helpful to brutal because they want you to succeed and because they want you to be the best you can be.

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How much cash can your SaaS co burn?

OPEXEngine

Cash efficiency is one of our favorite metrics in SaaS. Measured as recurring revenue in the latest year / equity + debt invested, it’s every bit as important as growth. We did an analysis looking at the revenue, equity, and debt of 88 publicly traded SaaS companies at the time they went public. Using the equation above (revenue/[equity invested + debt]), we were able to observe the cash efficiency of each company.

SaaS 49
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Intercom on Product: The intersection of company and product strategy

Intercom, Inc.

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth.

Strategy 187
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SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

Inturact

Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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How to Use Personalization and Automation for Small Business Growth

The Daily Egg

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].

Business 358
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20 Incredible New Experiences at 2020 SaaStr Annual

SaaStr

Phew. With Dreamforce and SaaStr Europa and Scale behind us, little tiny Team SaaStr is 100% focused on 2020 SaaStr Annual. It will be in March this year for one year in 2020, before we go back to February for 2021 on. March 10-11-12 in San Jose, CA just south of San Francisco. The headline metrics: 15,000+ attendees. 4,000+ CEOs. 3,000+ Mentorship sessions. 1,000+ VCs. 300+ Sessions. 250+ AMAs, Workshops, Super Braindates, and more. 100+ Unicorns. 3+ Days and Nights on sharing, learning, and

New CTO 329
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How To Run Facebook Ads For SaaS To Get New Paying Users?

Incredo

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. Who’s consider subscribing to software? ”. Or maybe “ Users don’t always mention their job titles on Facebook. How can I target them even if they are my buyer persona?

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. And they’re really, really good at selling. But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world.

Payments 186
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How to deliver empathy as a prospector and increase sales with Brian Carroll

Predictable Revenue

The challenge in sales is we are trying to get our needs met. That can be motivating – but it can also be a negative. We spend so much time trying to get people to care about what we do, and what we sell, but you have to start with what your customers care about and what they are trying to get done. The post How to deliver empathy as a prospector and increase sales with Brian Carroll appeared first on Predictable Revenue.

Sales 179
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How You Can Help Your Sales Team in 2020

SaaStr

Hopefully you are closing the year out strong. Even if you are coming up a bit short, there’s one thing I do know. If you have a good sales team, they are leaving nothing on the table. They won’t go home until 11:59 on December 31. They’re going to do everything they can to hit the plan, or exceed it. (If they aren’t — you need a new VP of Sales).

Scale 277
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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An Inside Look at Google’s Future Plans

Neil Patel

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

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Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Unbounce

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Save the date! The Sales Hacker Success Summit will be here before you know it! WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. WHEN : December 9–13, 2019. WHERE : Your office or home. COST : Nada. It’s 100% free. RESERVE YOUR SEAT NOW. Sales Hacker Success Summit: Level Up for 2020. We heard somewhere that December 13 is Salesperson’s Day.

Sales 129
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Is LinkedIn still used today?

SaaStr

Q: Is LinkedIn still used today? LinkedIn continues to show the power of brand, network effects, and modest incremental improvements and innovation. Even as part of Microsoft, LinkedIn is still growing 25% by revenue and 22% by sessions. That’s not Zoom-like growth, but it’s pretty substantial for an application that felt “done” with seeming 100% penetration years ago.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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5 Ways Using a CRM Improves Customer and Prospect Relationships

Nimble - Sales

You already have a great product, and you’re selling it at a competitive price. However, the future belongs to those who deliver an exceptional experience around their product in each stage of the sales funnel. In fact, by 2020, consumers will be relying on the quality of customer experiences when making buying decisions. For most […].

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Customer Service Checklist: 15 Ways to Provide Exceptional Customer Service

Groove HQ

Find out how to provide exceptional customer service using our 15-point checklist. The post Customer Service Checklist: 15 Ways to Provide Exceptional Customer Service appeared first on Groove Blog.

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PODCAST 85: AI will not replace SDRs/BDRs w/ Dan O’Connell

Sales Hacker

This week on the Sales Hacker podcast, we speak with Dan O’Connell, Chief Strategy Officer at Dialpad. Dan’s career started at Google, where he worked directly under Sheryl Sandberg at the start of AdWords. From there, he helped scale a team of 150 at AdRoll, before becoming CEO and President at TalkIQ, which was acquired by Dialpad. Dan holds an MBA from the Haas School of Business at Berkeley.

AI Search 102
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What are some of the advantages and disadvantages of bootstrapping?

SaaStr

Q: What are some of the advantages and disadvantages of bootstrapping? The biggest disadvantage is generally, it seems to take longer in SaaS at least. Often about 4 years longer: Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline. | SaaStr. The iconic bootstrapped and semi-bootstrapped (i.e., waiting a long time to raise) companies in SaaS just took longer to get to $100m ARR: Mailchimp.

Cloud 227
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Best User Engagement Tools & Software for SaaS in 2020

User Pilot

2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. We’ve rounded up some of the best user engagement tools for SaaS. More and more SaaS companies are recognizing the amazing value that product-led growth provides. As a result, user engagement tools have become increasingly important.

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Satya Swallows the Fish

Zuora

Satya Nadella was recently named Fortune’s Businessperson of the Year. It’s well deserved. I’m old enough to remember Microsoft as […]. The post Satya Swallows the Fish appeared first on Zuora.

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a16z Podcast: How We Podcast

Andreessen Horowitz

“Hi everyone, welcome to the a16z Podcast…” … and welcome to our 500th episode, where, for the first time, we reveal behind-the-scenes details and the backstory of how we built this show, and the broader editorial operation. [You can also … The post a16z Podcast: How We Podcast appeared first on Andreessen Horowitz.

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