Sat.Sep 07, 2024 - Fri.Sep 13, 2024

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Just Being Pretty Good at Venture Capital Isn’t Good Enough

SaaStr

So Carta has some of its latest data on VC performance and it’s pretty interesting: There’s a lot going on this chart but let me break it down from a founder perspective: The median 2017 fund is 7 years into a 10-14 lifetime — and is sitting at 1.8x “TVPI” But it’s not quite that good. Because that’s before fees and expenses.

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Product Support: Types & Best Practices to Follow

User Pilot

Did you know that our client RecruitNow saved over 1,000 customer training hours a year by implementing a localized resource center coupled with onboarding flows? Great product support helps you cut on costs and make users happy, so in this article, we’ll look at the various in-app support types and some best practices for you to follow. TL;DR Product support helps customers use a product effectively by troubleshooting issues, answering questions, and providing guidance and updates.

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How to Measure and Reduce SaaS Customer Churn

SaaS Metrics

Learn proven strategies to measure and reduce SaaS customer churn, and discover the hidden factors that can transform your retention rates. The post How to Measure and Reduce SaaS Customer Churn first appeared on SaaS Metrics.

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The New Software GTM Playbook

Tom Tunguz

The first version of the SaaS GTM playbook was written twenty years ago. Salesforce championed it. Mark Roberge published The Sales Acceleration Formula about Hubspot’s journey. Over the next two decades, we analyzed, quantified, instrumented, & optimized many aspects of the SaaS GTM. Account executive to SDR ratios, sales cycle lengths, conversion rates, customer acquisition costs, customer lifetime values, net dollar retention.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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From Cancun Dreams to Sales Success

Predictable Revenue

Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.

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Form 1099-K Reporting Thresholds: $20,000? $600? $5,000? Here’s What You Need to Know

FastSpring

1099-K Reporting Form 1099-K is used by third-party platforms or settlement organizations (including popular payment apps and online marketplaces) to report payments to merchants whose annual activity exceeds $20,000 in gross payments and has at least 200 transactions in a calendar year. The forms are usually issued the following year by March 31. Reduce and Delay With the American Rescue Plan Act of 2021, the threshold was dropped to $600 in total gross payments with the transaction count test

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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Resources

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

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We Are Not The Same: The Obligatory Post on “Founder Mode”

Kellblog

Founder mode became all the rage last week, following a Brian Chesky speech (whose contents are seemingly not available online) and a Paul Graham blog post about that speech. Since everyone’s weighing in on founder mode, and a few long-term readers have specifically asked for my take, that will be the subject of this post. Founder-mode is defined in opposition to manager-mode, the conventional wisdom as taught in business schools, about how to manage an organization.

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Is HubSpot Worth The Cost? A Guide for B2B Companies

Cobloom

While HubSpot's price tag might make some B2B business owners wince, it’s worth considering the value it can offer. As a business leader, you’ve probably spent a decent chunk of time weighing up different CRM solutions. There’s a lot to consider, and price is just one cog in a bigger machine. If you’ve come across HubSpot, you’re probably torn between the all-singing, all-dancing features, and the cost—you’re not the first to be caught in this limbo.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

So just as supply chain logistics juggernaut Flexport was beginning to scale, founder CEO Ryan Petersen came to SaaStr Annual to share his top lessons — and mistakes. And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world.

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LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

Buffer Resources

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.

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Clouded Judgement 9.13.24 - 2024 Estimates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 2024 Estimates Q2 earnings season is now behind us. I’ll provide a more comprehensive recap later, but for now, let’s look at how the future outlook has changed after Q2 earnings. One metric I like to examine is how much companies adjust their full-year guidance.

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Changing Practice Management with Integrated Payment Solutions

USIO

In healthcare technology, efficiency and precision are key, and PracticeSuite‘s partnership with Usio exemplifies the transformative power of integrated payment solutions. This collaboration has revolutionized payment processes for healthcare practices, boosting financial gains while minimizing administrative burdens. Healthcare practices face daily administrative challenges… Source The post Changing Practice Management with Integrated Payment Solutions appeared first on USIO.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint’s CEO Daniel Lang

SaaStr

So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. Now … that sounds niche, and it sounds crowded. And it is. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And yet, today Mangomint is at eight figures in ARR, growing 100%+, with 110% NRR from SMBs.

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3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Buffer Resources

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.

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Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights

FastSpring

If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account Executive, about his insights into: Tips on expanding a digital goods company in Asia.

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Getting Buy-In for Customer Stories — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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What’s a Mature SaaS Company at $240m ARR Really Worth? Maybe 3.6x ARR

SaaStr

So TechCrunch had a good story on a 19-year journey of Sharefile to an $875,000,000 exit. It was founded way back in 2005, back when my last SaaS startup was, so I have a dim memory of it. Fast forward to today, they’ve sold for a stunning $875 million. But it’s not quite that simple. It was bootstrapped for the first 6 years, and then acquired by Citrix in 2011 for an undisclosed amount, so likely $100-$150m or less.

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GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

Sales Hacker

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

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FastSpring is the Leading Sponsor at Pocket Gamer Connects Helsinki 2024!

FastSpring

FastSpring is thrilled to announce our participation as the leading sponsor at Pocket Gamer Connects Helsinki 2024, one of the premier events in the global gaming industry. From October 1-2, we’ll be at the heart of the action at Wanha Satama in Helsinki, Finland, showcasing our commitment to supporting game developers worldwide with cutting-edge payment solutions.

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How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

The Moz Blog

Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.

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The Rarity Shibboleth

Tom Tunguz

Large language models are wonderful at ingesting large amounts of content & summarizing. Uploading an academic paper and I can pester it with an infinite list of questions & it will respond with equally infinite patience. In comparing the two most recent Microsoft earnings calls, Claude highlighted: faster than expected Azure growth (29% vs 27%) AI contributing 8% of Azure revenue up from 7% higher CapEx spending & greater capacity constraints for data centers much better commercial

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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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11 Product Management Fundamentals [+ Strategies & Examples]

User Pilot

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master. As well as how to effectively measure and leverage them today.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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5 Interesting Learnings from Rubrik at $920,000,000 in ARR

SaaStr

So there have only been 3 SaaS IPOs since 2021. Just 3. But all 3 are pretty good ones: Klaviyo, blowing past $1B in ARR; OneStream, growing 37% at $500m ARR; and Rubrik, growing a stunning 35% at $920,000,000 in ARR. (Note: Rubrik’s ARR and growth numbers remain a bit confusing as it transitions 100% to SaaS-based revenue). Woah. The demand for cybersecurity products that work remains unbowed!

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The Great Resignation shuffle: How BetterCloud makes user offboarding a breeze

BetterCloud

Whether there was a layoff, department rightsizing, or effects of the Great Resignation, IT has the chore of user offboarding. On top of the task, there is an urgent status for employees who have been let go — for whatever reason. TL:DR BetterCloud makes user offboarding an easy workflow, not a dreaded chore. What is the Great Resignation? We were all part of the workforce during the last four years.

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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis.

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