Sat.Sep 07, 2024 - Fri.Sep 13, 2024

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Just Being Pretty Good at Venture Capital Isn’t Good Enough

SaaStr

So Carta has some of its latest data on VC performance and it’s pretty interesting: There’s a lot going on this chart but let me break it down from a founder perspective: The median 2017 fund is 7 years into a 10-14 lifetime — and is sitting at 1.8x “TVPI” But it’s not quite that good. Because that’s before fees and expenses.

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Product Support: Types & Best Practices to Follow

User Pilot

Did you know that our client RecruitNow saved over 1,000 customer training hours a year by implementing a localized resource center coupled with onboarding flows? Great product support helps you cut on costs and make users happy, so in this article, we’ll look at the various in-app support types and some best practices for you to follow. TL;DR Product support helps customers use a product effectively by troubleshooting issues, answering questions, and providing guidance and updates.

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How to Measure and Reduce SaaS Customer Churn

SaaS Metrics

Learn proven strategies to measure and reduce SaaS customer churn, and discover the hidden factors that can transform your retention rates. The post How to Measure and Reduce SaaS Customer Churn first appeared on SaaS Metrics.

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The New Software GTM Playbook

Tom Tunguz

The first version of the SaaS GTM playbook was written twenty years ago. Salesforce championed it. Mark Roberge published The Sales Acceleration Formula about Hubspot’s journey. Over the next two decades, we analyzed, quantified, instrumented, & optimized many aspects of the SaaS GTM. Account executive to SDR ratios, sales cycle lengths, conversion rates, customer acquisition costs, customer lifetime values, net dollar retention.

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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?

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From Cancun Dreams to Sales Success

Predictable Revenue

Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.

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Form 1099-K Reporting Thresholds: $20,000? $600? $5,000? Here’s What You Need to Know

FastSpring

1099-K Reporting Form 1099-K is used by third-party platforms or settlement organizations (including popular payment apps and online marketplaces) to report payments to merchants whose annual activity exceeds $20,000 in gross payments and has at least 200 transactions in a calendar year. The forms are usually issued the following year by March 31. Reduce and Delay With the American Rescue Plan Act of 2021, the threshold was dropped to $600 in total gross payments with the transaction count test

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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Resources

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

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We Are Not The Same: The Obligatory Post on “Founder Mode”

Kellblog

Founder mode became all the rage last week, following a Brian Chesky speech (whose contents are seemingly not available online) and a Paul Graham blog post about that speech. Since everyone’s weighing in on founder mode, and a few long-term readers have specifically asked for my take, that will be the subject of this post. Founder-mode is defined in opposition to manager-mode, the conventional wisdom as taught in business schools, about how to manage an organization.

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Is HubSpot Worth The Cost? A Guide for B2B Companies

Cobloom

While HubSpot's price tag might make some B2B business owners wince, it’s worth considering the value it can offer. As a business leader, you’ve probably spent a decent chunk of time weighing up different CRM solutions. There’s a lot to consider, and price is just one cog in a bigger machine. If you’ve come across HubSpot, you’re probably torn between the all-singing, all-dancing features, and the cost—you’re not the first to be caught in this limbo.

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SaaS Business Fundamentals: How Decline Codes Impact Failed Payment Recovery

A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

So just as supply chain logistics juggernaut Flexport was beginning to scale, founder CEO Ryan Petersen came to SaaStr Annual to share his top lessons — and mistakes. And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world.

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Clouded Judgement 9.13.24 - 2024 Estimates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 2024 Estimates Q2 earnings season is now behind us. I’ll provide a more comprehensive recap later, but for now, let’s look at how the future outlook has changed after Q2 earnings. One metric I like to examine is how much companies adjust their full-year guidance.

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Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights

FastSpring

If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account Executive, about his insights into: Tips on expanding a digital goods company in Asia.

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LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

Buffer Resources

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint’s CEO Daniel Lang

SaaStr

So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. Now … that sounds niche, and it sounds crowded. And it is. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And yet, today Mangomint is at eight figures in ARR, growing 100%+, with 110% NRR from SMBs.

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Changing Practice Management with Integrated Payment Solutions

USIO

In healthcare technology, efficiency and precision are key, and PracticeSuite‘s partnership with Usio exemplifies the transformative power of integrated payment solutions. This collaboration has revolutionized payment processes for healthcare practices, boosting financial gains while minimizing administrative burdens. Healthcare practices face daily administrative challenges… Source The post Changing Practice Management with Integrated Payment Solutions appeared first on USIO.

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The Rarity Shibboleth

Tom Tunguz

Large language models are wonderful at ingesting large amounts of content & summarizing. Uploading an academic paper and I can pester it with an infinite list of questions & it will respond with equally infinite patience. In comparing the two most recent Microsoft earnings calls, Claude highlighted: faster than expected Azure growth (29% vs 27%) AI contributing 8% of Azure revenue up from 7% higher CapEx spending & greater capacity constraints for data centers much better commercial

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3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Buffer Resources

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.

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How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

The Moz Blog

Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.

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GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

Sales Hacker

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

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The Great Resignation shuffle: How BetterCloud makes user offboarding a breeze

BetterCloud

Whether there was a layoff, department rightsizing, or effects of the Great Resignation, IT has the chore of user offboarding. On top of the task, there is an urgent status for employees who have been let go — for whatever reason. TL:DR BetterCloud makes user offboarding an easy workflow, not a dreaded chore. What is the Great Resignation? We were all part of the workforce during the last four years.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Interesting Learnings from Rubrik at $920,000,000 in ARR

SaaStr

So there have only been 3 SaaS IPOs since 2021. Just 3. But all 3 are pretty good ones: Klaviyo, blowing past $1B in ARR; OneStream, growing 37% at $500m ARR; and Rubrik, growing a stunning 35% at $920,000,000 in ARR. (Note: Rubrik’s ARR and growth numbers remain a bit confusing as it transitions 100% to SaaS-based revenue). Woah. The demand for cybersecurity products that work remains unbowed!

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Getting Buy-In for Customer Stories — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis.

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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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SaaS CX: The Optimal Failed Payment Recovery Strategy

Customers are the lifeblood of your SaaS business, and keeping them for as long as possible is essential for long-term success. But this relationship can be at risk if their credit card payment fails. This situation worsens if your recovery strategy treats the customer as the problem. The result? Costly customer churn. Maintaining a positive customer experience during payment recovery is key to minimizing churn and improving retention.

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Dear SaaStr: In B2B Startups, How Useful is Cold Calling?

SaaStr

Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have done it well before, always works a bit. Especially if you include “cold emailing” and “cold door knocking” into the definition of cold calling.

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11 Product Management Fundamentals [+ Strategies & Examples]

User Pilot

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master. As well as how to effectively measure and leverage them today.

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Hump? What Hump? Why You Should Listen When Someone Says You’re Doing It Wrong.

Kellblog

Lack of savoir faire , like hypertension, is a silent killer. There are few symptoms, other than the odd cringe that may go unnoticed. But the outcomes are clear if the reasons are not: you’re omitted from meetings, passed over for promotions, underperform in nine-box reviews, find advisors suddenly too busy to work with your company [1], and VCs surprisingly passing on your financing round [2].