Sat.Sep 07, 2024 - Fri.Sep 13, 2024

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Just Being Pretty Good at Venture Capital Isn’t Good Enough

SaaStr

So Carta has some of its latest data on VC performance and it’s pretty interesting: There’s a lot going on this chart but let me break it down from a founder perspective: The median 2017 fund is 7 years into a 10-14 lifetime — and is sitting at 1.8x “TVPI” But it’s not quite that good. Because that’s before fees and expenses.

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Product Support: Types & Best Practices to Follow

User Pilot

Did you know that our client RecruitNow saved over 1,000 customer training hours a year by implementing a localized resource center coupled with onboarding flows? Great product support helps you cut on costs and make users happy, so in this article, we’ll look at the various in-app support types and some best practices for you to follow. TL;DR Product support helps customers use a product effectively by troubleshooting issues, answering questions, and providing guidance and updates.

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How to Measure and Reduce SaaS Customer Churn

SaaS Metrics

Learn proven strategies to measure and reduce SaaS customer churn, and discover the hidden factors that can transform your retention rates. The post How to Measure and Reduce SaaS Customer Churn first appeared on SaaS Metrics.

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The New Software GTM Playbook

Tom Tunguz

The first version of the SaaS GTM playbook was written twenty years ago. Salesforce championed it. Mark Roberge published The Sales Acceleration Formula about Hubspot’s journey. Over the next two decades, we analyzed, quantified, instrumented, & optimized many aspects of the SaaS GTM. Account executive to SDR ratios, sales cycle lengths, conversion rates, customer acquisition costs, customer lifetime values, net dollar retention.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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From Cancun Dreams to Sales Success

Predictable Revenue

Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.

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Form 1099-K Reporting Thresholds: $20,000? $600? $5,000? Here’s What You Need to Know

FastSpring

1099-K Reporting Form 1099-K is used by third-party platforms or settlement organizations (including popular payment apps and online marketplaces) to report payments to merchants whose annual activity exceeds $20,000 in gross payments and has at least 200 transactions in a calendar year. The forms are usually issued the following year by March 31. Reduce and Delay With the American Rescue Plan Act of 2021, the threshold was dropped to $600 in total gross payments with the transaction count test

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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Resources

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

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We Are Not The Same: The Obligatory Post on “Founder Mode”

Kellblog

Founder mode became all the rage last week, following a Brian Chesky speech (whose contents are seemingly not available online) and a Paul Graham blog post about that speech. Since everyone’s weighing in on founder mode, and a few long-term readers have specifically asked for my take, that will be the subject of this post. Founder-mode is defined in opposition to manager-mode, the conventional wisdom as taught in business schools, about how to manage an organization.

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Is HubSpot Worth The Cost? A Guide for B2B Companies

Cobloom

While HubSpot's price tag might make some B2B business owners wince, it’s worth considering the value it can offer. As a business leader, you’ve probably spent a decent chunk of time weighing up different CRM solutions. There’s a lot to consider, and price is just one cog in a bigger machine. If you’ve come across HubSpot, you’re probably torn between the all-singing, all-dancing features, and the cost—you’re not the first to be caught in this limbo.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

So just as supply chain logistics juggernaut Flexport was beginning to scale, founder CEO Ryan Petersen came to SaaStr Annual to share his top lessons — and mistakes. And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world.

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Clouded Judgement 9.13.24 - 2024 Estimates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 2024 Estimates Q2 earnings season is now behind us. I’ll provide a more comprehensive recap later, but for now, let’s look at how the future outlook has changed after Q2 earnings. One metric I like to examine is how much companies adjust their full-year guidance.

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The Rarity Shibboleth

Tom Tunguz

Large language models are wonderful at ingesting large amounts of content & summarizing. Uploading an academic paper and I can pester it with an infinite list of questions & it will respond with equally infinite patience. In comparing the two most recent Microsoft earnings calls, Claude highlighted: faster than expected Azure growth (29% vs 27%) AI contributing 8% of Azure revenue up from 7% higher CapEx spending & greater capacity constraints for data centers much better commercial

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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.

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The Great Resignation shuffle: How BetterCloud makes user offboarding a breeze

BetterCloud

Whether there was a layoff, department rightsizing, or effects of the Great Resignation, IT has the chore of user offboarding. On top of the task, there is an urgent status for employees who have been let go — for whatever reason. TL:DR BetterCloud makes user offboarding an easy workflow, not a dreaded chore. What is the Great Resignation? We were all part of the workforce during the last four years.

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Getting Buy-In for Customer Stories — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

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GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

Sales Hacker

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!

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The Best Stuff to Sponsor ASAP, Right Now, at 2025 SaaStr Annual. It’s May 13-15 2025!!

SaaStr

So I know we’ve just finished the 2024 SaaStr Annual, but we’ve learned a lot from it, even in Year 10. One is that some of the very, very best stuff to sponsor goes fast and often is N=1 in terms of availability. And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. So it will be here SOON!!

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3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Buffer Resources

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.

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FastSpring is the Leading Sponsor at Pocket Gamer Connects Helsinki 2024!

FastSpring

FastSpring is thrilled to announce our participation as the leading sponsor at Pocket Gamer Connects Helsinki 2024, one of the premier events in the global gaming industry. From October 1-2, we’ll be at the heart of the action at Wanha Satama in Helsinki, Finland, showcasing our commitment to supporting game developers worldwide with cutting-edge payment solutions.

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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Dear SaaStr: In B2B Startups, How Useful is Cold Calling?

SaaStr

Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have done it well before, always works a bit. Especially if you include “cold emailing” and “cold door knocking” into the definition of cold calling.

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Hump? What Hump? Why You Should Listen When Someone Says You’re Doing It Wrong.

Kellblog

Lack of savoir faire , like hypertension, is a silent killer. There are few symptoms, other than the odd cringe that may go unnoticed. But the outcomes are clear if the reasons are not: you’re omitted from meetings, passed over for promotions, underperform in nine-box reviews, find advisors suddenly too busy to work with your company [1], and VCs surprisingly passing on your financing round [2].

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How Dealfront Improved Data Accuracy With Userpilot Surveys

User Pilot

Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy. How successful was it? We asked Simone Schiavo, the Senior Growth Manager at Leedfeeder, to find out. Here’s what he had to say!

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How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

The Moz Blog

Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

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The #1 Biggest Issue for SaaS Startups In The End

SaaStr

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. Those all matter, but the best founders fight through them. No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. I’m seeing all across my investments that are 5, 8, 10, 12+ years out.

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Accrued Income as a Current Asset: Understanding Revenue Accrual

Chargebee

Introduction to the concept of accrued income and its significance Accrued income is a fundamental concept in accounting that represents revenue earned but not yet received. This concept is crucial for businesses operating on an accrual basis, as it ensures income is recognized in the period it is earned, rather than when payment is received. By adhering to the accrued income statement and the principles of revenue recognition, companies can provide a more accurate picture of their financial hea

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8 Customer-Led Marketing Examples to Inspire Your Strategy

User Pilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? Then keep reading! You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.