Sat.Dec 09, 2023 - Fri.Dec 15, 2023

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15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital

SaaStr

Numbers don’t lie, but sometimes the stories we tell around them do. Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. First, let’s deep dive into the 15 ways that people misuse and abuse SaaS metrics.

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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs.

Strategy 104
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How To Do Customer Retention Analysis Properly

Chargebee

You don’t need us to tell you how the long-term success of your business depends on your ability to retain customers or how much cheaper it is to retain users rather than acquire new customers. You wouldn’t be reading this article otherwise. But it’s one thing to know how important it is to retain your customer base and another to understand how to retain them.

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The Beginners’ Guide to SIP Codes: Common Errors and Fixes

The Daily Egg

Session Initiation Protocol (SIP) is what establishes, maintains, and terminates voice and video calls over the internet. It’s a signaling protocol that. The post The Beginners’ Guide to SIP Codes: Common Errors and Fixes appeared first on The Daily Egg.

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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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How to Improve Your LLM : Combine Evaluations with Analytics

Tom Tunguz

The future of LLM evaluations resembles software testing more than benchmarks. Real-world testing looks like this , asking LLMs to produce Dad jokes like this zinger : I’m reading a book about gravity & it’s impossible to put down. Machine learning benchmarks like those published by Google for Gemini2 last week , or precision and recall for classifying dog & cat photos, or the BLEU score for measuring machine translation provide a high-level comparison of relative model perfo

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2024 SEO and Marketing Predictions from Moz

The Moz Blog

The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.

AI Search 142
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Resources

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

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Announcing Our Latest Open Source AI Grants

Andreessen Horowitz

We’re excited to announce the second batch of a16z Open Source AI Grant recipients. This program is designed to support a thriving open source ecosystem around modern AI. We provide grant funding (not an investment) to developers and small teams who are building critical pieces of the open source AI stack. More information about the program and a list of prior recipients are available here.

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Selecting a Software Development Company in 2024

TechEmpower SaaS

In 2023, there were approximately 26.3 million software developers worldwide. This vast pool of talent showcases a wide range of experience and portfolios, quality of work, and inquisitiveness. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 Interesting Learnings from nCino at ~$500,000,000 in ARR

SaaStr

So if you are outside of fintech and banking, you may not have heard of nCino. But if you’re in the space, it’s a big player. They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. Non-GAAP operating margins are now +17%.

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Step-Ups & Duration : The Shape of Things to Come to the Series A in 2024

Tom Tunguz

The typical software startup raised their Series A 15 months after raising their seed at 2x their seed valuation. A year ago, that Series A would have been raised three months earlier at 3.5x the valuation. Here’s another way of visualizing the data. The red dot is 2023 - the other years are in grey. Across rounds for the 50th & 75th percentile of companies, step-up valuations are the lowest multiples in about ten years.

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When to Use a SIP ALG Detector Test and What To Do Next

The Daily Egg

So you’ve just installed your VoIP phone system, but now you’re facing issues. Maybe your calls are dropping or the audio is. The post When to Use a SIP ALG Detector Test and What To Do Next appeared first on The Daily Egg.

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Clouded Judgement 12.15.23 - November Inflation + FOMC Update

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Macro Update the 10Y rate dropped to 3.9% this week. That’s the lowest it’s been since the summer, and down nearly 25% from where it was just two months ago. That’s a huge move in rates in such a short window.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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My App Stack: Udi Ledergor, Chief Evangelist at Gong

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Jack Moberger, Director of Enablement at Algolia, check it out here. This week we have Udi Ledergor, Chief Evangelist at Gong!

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Press Release: FastSpring CEO David Nachman on Google Play Case Ruling: “This is a Win For Gamers and Studios”

FastSpring

FastSpring provided key evidence about alternative payment options in EPIC’s antitrust lawsuit against Google Santa Barbara, CA – December 12, 2023 – Overnight in the United States District Court for the Northern District of California a jury found that Google Play and Google Play Billing represent an illegal monopoly run by Google. Judge James Donato must still rule on what remedies Google must abide by in the case relative to Google Play, Google Play Billing and third-party payment

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Looka Review

The Daily Egg

Making a good first impression on customers is crucial, so your company’s branding needs to be spot-on. Looka helps you do this. The post Looka Review appeared first on The Daily Egg.

Branding 278
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What Is Headless SEO? – Whiteboard Friday

The Moz Blog

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Salesforce: Your Job’s at Risk If You Sell Less Than $400k a Year

SaaStr

So quotas are relatively well understood, if sometimes complicated to get right in practice. Keybanc and Sapphire have some great overall metrics here : Overall, the media AE closes $750,000 a year, and that’s actually up from 2022 — mainly due to hiring freezes and contractions. In any event, that’s good median data. Enterprise reps tend to close more ($1m+), and SMB reps less (maybe $500k), with $750k net new bookings per year the median.

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Marketplaces in the Age of AI

Andreessen Horowitz

While the marketplace business model is evergreen, every new platform changes how and where transactions happen. The Internet took us from classifieds and poster boards to sites like Amazon, eBay, and Craigslist, while mobile enabled apps like DoorDash, Uber, and Instacart. Now, we believe generative AI promises to revolutionize marketplaces again. It will not only transform how products and services are sold — but also how they are made.

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Seeing SIP 503 “Service Unavailable”? Here’s What to Do

The Daily Egg

You try to make a phone or video call, but rather than connecting to the other line, you get a message that. The post Seeing SIP 503 “Service Unavailable”? Here’s What to Do appeared first on The Daily Egg.

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How to Build Your Own SEO Chrome Extension With ChatGPT

The Moz Blog

Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.

ChatGPT 141
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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2023 Was The Year of Hiding Inside the Base. 2024 Has to Be The Year of Growing It.

SaaStr

So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. We pushed through record price increases. We made it harder to cancel. We tried everything we could in upsell. And most importantly, we relied on our 100%+ NRR to stay in the game.” While I don’t love it, I get it in a tough year. 100%+ NRR helps you stay in the game even in tougher times.

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I Got Meta Verified on Instagram — Here’s My Honest Review

Buffer Resources

I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time.  So when Meta, the company that owns Instagram, introduced Meta Verified , a monthly subscription that will give you that coveted blue checkmark on Facebook, Instagram, or both, my interest was piqued.

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SIP Registration Isn’t Mandatory, But It’s Far More Secure

The Daily Egg

Session Initiation Protocol (SIP) registration is a means of identifying and authenticating a specific device for secure use on an internet-based Private. The post SIP Registration Isn’t Mandatory, But It’s Far More Secure appeared first on The Daily Egg.

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How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]

The Moz Blog

Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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5 Perhaps Somewhat Obvious Predictions for SaaS in 2024

SaaStr

I’ve never once done a traditional “predictions” post on SaaStr, but there has been so much going on this year, I thought FWIW I’d at least share what I’ve been thinking about a lot. And putting my money on. Five perhaps somewhat obvious predictions for 2024: 1. Lower interest rates lead to SaaS multiple reflation, likely during 2H’24 It’s not clear how truly tight the link is between interest rates and SaaS multiples, but the overall correlation is cle

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7 Creators On The Systems That Support Their Content Creation

Buffer Resources

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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QEval Review

The Daily Egg

Top-notch customer service is a must for call centers, so it’s critical to find the right technology to support this goal. QEval. The post QEval Review appeared first on The Daily Egg.