Baremetrics
DECEMBER 18, 2019
I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Sometimes you might just want to throw your hands up and throw in the towel on your efforts to get more customers to stay.
Tom Tunguz
DECEMBER 18, 2019
Here are my 5 predictions for 2020. The direct listing becomes the standard way for startups to go public in 2020. The idea has been proven by Slack and Spotify, and many others will follow. Most startups at IPO have plenty of cash and don't need to raise more in the public markets. The direct listing enables them to go public without raising capital.
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ProfitWell
DECEMBER 19, 2019
Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever. To alleviate the distrust of nebulous subscription payments, SaaS companies need a strong focus on keeping customer data secure and communicating that security to their users.
OpenView Labs
DECEMBER 17, 2019
As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. What do you think? Take a look and weigh in with your own predictions by tweeting to @OpenViewVenture with the hashtag #2020SaaStrends.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Cobloom
DECEMBER 16, 2019
If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? For a simple product sold B2C, maybe. But for you, a unique software-as-a-service business, selling B2B? Not quite. Today, we're looking at the 3 biggest oversights SaaS companies make when defining their buyer personas - and showing you how to avoid making the same mistakes.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 19, 2019
Q: What are the biggest mistakes new founders make when they start a business? My list: Not budgeting 24 months to get to a viable business. Most founders assume 6–8–12 months is enough. It almost never is, especially in B2B/SaaS. It almost always takes 24 months from “go”, or longer, to build a real business in SaaS. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr.
SaaStr
DECEMBER 19, 2019
We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??
Predictable Revenue
DECEMBER 19, 2019
There are countless milestones on the road to startup success: the spark of a new idea, hiring the first members of your team, fundraising. startup growth can be a wild ride. But, of all the landmark moments on the way to world domination, getting your first batch of customers – 10, 50, 100 – surely ranks amongst the top. The post Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout appeared first on Predictable Revenue.
OPEXEngine
DECEMBER 17, 2019
In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. This is true even though selling software on a subscription basis has been around for well over 20 years.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Totango
DECEMBER 19, 2019
Your customers are working with you because your company’s products and services are valuable The quicker you can deliver that value, the more likely you are to build trust and loyalty with customers. When you have customer loyalty, you have the basis for an ongoing relationship that generates customer lifetime value. Thanks to the digitization of business, your customers have more choices than ever before.
Sales Hacker
DECEMBER 18, 2019
It’s that time of the year again! Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. This year also marks the 5th year of my predictions posts! Wow, time flies. It’s been a fun ride, and I still feel like we’re just getting started. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. 10 Trends and The Rise of Sales Tech.
The Daily Egg
DECEMBER 19, 2019
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.
SaaStr
DECEMBER 18, 2019
Are you already a fan of the Impossible to Inevitable book? You’re in luck. The audiobook has been released and we’ve saved a few FOR FREE just for our readers. Read more to find out how! Impossible Goals, Inevitable Successes. Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it?
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Intercom, Inc.
DECEMBER 19, 2019
This year has been a really busy year for us on the podcast. In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. We also had over 750,000 downloads and celebrated surpassing 2 million downloads – making it a record year for us. So this week, we’re bringing you a round up of some of our favourite conversations from over the year.
Neil Patel
DECEMBER 17, 2019
Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.
The Daily Egg
DECEMBER 17, 2019
As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and […]. The post CRO Made Easy: How to Drive Offline Conversions appeared first on The Daily Egg.
SaaStr
DECEMBER 15, 2019
Q: What are the biggest mistakes first time founders make after $50K MRR in SaaS? A partial list of the ones I see all the time (and mistakes I made myself): Not having a VP/Head of Marketing in place. $50k in MRR is plenty “late” to have someone spending 50+ hours a week just getting you more leads and managing the leads you do have better. What if at even just $50k MRR, you had a head of marketing that go you just 20% more leads?
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
DECEMBER 18, 2019
As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. We’ve launched three new podcast series and released 58 individual episodes.
Incredo
DECEMBER 20, 2019
When your website visitors sign up for your newsletter, take a quiz or download a freebie, how do you thank them? Do you show them something like this? Or like this: Well, what these companies do (and hopefully you don’t) is 1) they don’t redirect the visitors to a separate thank you page, 2) they encourage users to leave the website to check their inboxes, 3) they don’t ask the visitors to take another action, though visitors are ready for it like never before.
Groove HQ
DECEMBER 17, 2019
Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.
SaaStr
DECEMBER 18, 2019
Q: What are the best ways to improve your email response rate for a SaaS sales startup? Slow it down. Email is amazing. CEO, CXOs, VPs and more read their email. Including cold emails. They don’t pick up the phone anymore. They don’t listen to voicemail much anymore. They don’t care about your tweet. But they do read email everyday. All day long, in fact.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Entrepreneur - SaaS
DECEMBER 19, 2019
Follow our journey so that we can provide tips, techniques and tactics for upping your annual recurring revenue.
Nimble - Sales
DECEMBER 19, 2019
Predictive analytics involves depending on big data platforms to spot trends and highlight aspects you would likely miss without technological help. Here are five ways that predictive analytics in digital marketing could pay off. Increasing What You Know About Your Customers Digital marketers are continually challenged to offer the most relevant content to customers.
Tom Tunguz
DECEMBER 15, 2019
It's been an incredible year and one I'm grateful for. The most gratifying thing writing this blog is the feedback from readers who say the content is useful. That's the goal. Thank you for making this so much fun and deeply rewarding. These are the top posts of 2019 with some commentary and behind the scenes notes on each. 1.01^365 = 37.7 - The idea behind this post is that small, daily improvement leads to huge compounding gains.
SaaStr
DECEMBER 17, 2019
We produce a lot of content now on SaaStr. A lot. 100+ podcasts a year with 1m+ downloads. 200+ videos. 300+ posts and answers a year. A whole lot of tweets. It is a lot. And let us know what you’d like to see more of — and less of. So you might have missed a post or two ??. I thought I’d highlight then what the most popular pieces in 2019 were.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Sales Hacker
DECEMBER 20, 2019
What makes a good sales pitch? During my 15-year career in sales development, I’ve built and seen many sales pitches. I’ve also been pitched by numerous salespeople — some good and some bad. So what separates the good from the bad? To find out, our Training and Development Manager Joseph Grieves, analyzed over 500 sales calls in a 6-month period. What we learned was that ALL the best-converting sales pitches include the exact same elements.
Teamgate
DECEMBER 20, 2019
It is no longer new that a vast proportion of internet users is fast migrating from the use of desktops to smartphones or mobile devices. This means that the demand for real-time information to be accessible and available from anywhere is on the high side. Consequently, businesses and organizations are highly advised to shift their focus towards exploiting this excellent opportunity that is capable of making their various activities flexible and capable of reshaping the financial status of their
User Pilot
DECEMBER 17, 2019
A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. Let’s say that you get around 200 trial users every month – but you manage to convert only 20 of them. That’s a 10% trial-to-paid conversion rate. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue.
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