SaaStr
OCTOBER 10, 2024
So Thomasz Tunguz put together a great chart summarizing one of my top worries over the past 24+ months in SaaS. He summarized the M&A (acquisitions) of The Top 10 Software Acquirers. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021.
Tom Tunguz
OCTOBER 9, 2024
Klarna, the Swedish fintech giant, is making waves by churning from industry-standard software like Salesforce and Workday in favor of building its own internal systems with AI. After their success with AI customer support automation which manages 2/3 of their customer inquiries , Klarna is now doubling down on this strategy. Klarna is betting AI-enabled software is the future of internal tools.
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Inturact
OCTOBER 7, 2024
In SaaS, the faster you move a prospect from initial interest to a closed deal, the better. However, shortening the sales cycle without sacrificing quality or conversion rates is a delicate balancing act.
Subscription Flow
OCTOBER 10, 2024
Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. Billing system migration is painstaking without a proper plan in place. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Sparktoro
OCTOBER 7, 2024
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for the first time, Google may fall under 50% of market share in search advertising (according to an eMarketer report the WSJ cites).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
OCTOBER 8, 2024
Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.
Groove HQ
OCTOBER 9, 2024
We’re willing to bet your customer support agents have a lot on their plates. Juggling tickets, switching between apps, searching for information in disparate places… They’re working hard, but are they working effectively? If your team spends more time on tedious tasks than actually helping customers, you’re wasting valuable resources.
ChurnZero
OCTOBER 10, 2024
This guest post is by Kristen Hayer, CEO and founder of The Success League. As a discipline that’s shifting from new to established, customer success is facing some interesting headwinds right now. Economic uncertainty is affecting purchasing decisions. This is pretty universal, but the new Customer Success Leadership Study found that two-thirds of CS teams’ purchasing is delayed by three months or longer.
Chargebee
OCTOBER 9, 2024
Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
SaaStr
OCTOBER 11, 2024
Dear SaaStr: If a startup is at $1.5M ARR and is looking to hire an experienced COO how much equity should they give him/her? 0%. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. At $1.5m ARR you should still be the COO. You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself.
Tom Tunguz
OCTOBER 7, 2024
Recently, Thomas Laffont of Coatue highlighted a non-obvious impact of the M&A slowdown after this preamble : “Ironically and I think somewhat perversely one of the byproducts of constraining big companies from buying small companies is it hurts small companies. This point is clear & straightforward. Less demand for an asset decreases price. 2023 & 2024 are two of the three lowest in the last 12 years in both activity & value across the ten largest strategic software buyers
Clouded Judgement
OCTOBER 11, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Budget Flush Coming? Something that has been on my mind recently - will we see a larger than normal budget flush at the end of this year? First - what is a budget flush? A budget flush occurs when companies rush to spend remaining budgeted funds before the fiscal year ends, often due to a "use it or lose it" mentality.
USIO
OCTOBER 11, 2024
Treatment providers often find themselves overwhelmed by the sheer volume of insurance claims and denials, all while navigating a constantly shifting landscape of payer requirements. This can create a perfect storm of challenges—time constraints, accuracy issues, and compliance risks. But what if there was a way to streamline this chaotic process?
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Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!
SaaStr
OCTOBER 9, 2024
So Zscaler is a security juggernaut well known to everyone in the industry, but for whatever reasons, it doesn’t quite get as much attention outside of it. Wiz’s epic growth — and saying No to Google’s $22B offer — gets the attention. More obscure (but still important) vendors like Darktrace get attention due to their founder.
Buffer Resources
OCTOBER 10, 2024
Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.
User Pilot
OCTOBER 10, 2024
Can you imagine what the ideal SaaS customer onboarding process looks like? When done well, it can be the difference between a user becoming a loyal customer or churning after the first week. That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong).
The Moz Blog
OCTOBER 9, 2024
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.
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Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!
SaaStr
OCTOBER 7, 2024
Most of the best VP of Sales have been fired once. It’s not always on their LinkedIn, they don’t always bring it up, but it’s part of it. Sometimes, it’s for a mismatch of skills vs. opportunity. You can crush it one place and struggle in another. Sometimes, for the best sales leaders, it’s a mismatch on passion. And that one time is often good — for you.
Buffer Resources
OCTOBER 10, 2024
Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story.
Kellblog
OCTOBER 7, 2024
Since It Costs A Lot to Win, and Even More to Lose [1] It’s hard for a DNA-level marketer and inveterate deadhead [2] to review a book that fuses both. While I first read Marketing Lessons from the Grateful Dead not long after its publication in 2010, I’d never wanted to write about it. There was too much to say, the subject too close to home, and the Dead were becoming passé anyway — who’d want to learn lessons from a band that supposedly peaked on 5/8/77 and that played
The Moz Blog
OCTOBER 11, 2024
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
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The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
SaaStr
OCTOBER 7, 2024
So who were the most visited sponsors at 2024 SaaStr Annual? Let’s take a look: Paddle Mercury Roam Booking Front Bill Carta Google Cloud IBM Prismatic Adyen Runway G2 Now, it’s not all a popularity contest. But it is telling. If you are in the same space as these leaders … maybe sponsor SaaStr Annual 2025, May 13-15!! The average Super Gold sponsor received 470 qualified leads in 2024, up from 249 in 2023.
Buffer Resources
OCTOBER 9, 2024
Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.
Groove HQ
OCTOBER 11, 2024
Is your business booming, but your customer support team isn’t doing as well? They’re struggling to keep track of it all – responses are delayed, and customers are getting frustrated. The good news is that there’s a solution: implementing effective customer service workflows. This enables your team to take control of interactions and provide seamless […] The post How To Build a Powerful Customer Service Workflow appeared first on Groove Blog.
ChurnZero
OCTOBER 8, 2024
The big picture is clear. Customer success teams are critical to the health of SaaS organizations. Their top metrics are almost all revenue-driven. Companies with higher NRR are also more likely to invest in CS. But are CS teams’ goals, budgets, and tech stacks keeping up? Three of the 2024 Customer Success Leadership Study’s key findings suggest not. 2024 marks ChurnZero’s fifth annual report on the top trends in customer success; the largest and most definitive in the industry, with more
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.
SaaStr
OCTOBER 5, 2024
Dear SaaStr: What Should a Bootstrapped Startup Focus on during the Initial Stages of Revenue Growth, Getting More Customers or Making a Few Customers Really Happy? It’s a question I hear all the time. Especially bootstapped startups have so few resources. Should we put them into the few customers we have, or into getting the new customers we need?
CloudKettle
OCTOBER 11, 2024
Announced in 2015, Financial Services Cloud (FSC) is a long-standing offering from Salesforce. Its platform goal is to empower Financial Institutions to build deeper 1-on-1 client relationships, be more productive, and engage with clients everywhere. The platform includes capabilities for managing interactions, the full client lifecycle, financial goals, and regulatory compliance.
Groove HQ
OCTOBER 9, 2024
If you’re looking at Gmail alternatives, chances are you’re already outgrown your mailbox. You need features designed specifically for customer service – enabling proactive support and automating repetitive tasks. With standard email – Gmail or otherwise – you can’t collaborate on emails effectively with the rest of your team. Digging through a mound of unorganized messages […] The post 6 Best Gmail Alternatives for Customer Emails appeared first on Groove Blog.
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