SaaStr
OCTOBER 10, 2024
So Thomasz Tunguz put together a great chart summarizing one of my top worries over the past 24+ months in SaaS. He summarized the M&A (acquisitions) of The Top 10 Software Acquirers. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021.
Tom Tunguz
OCTOBER 9, 2024
Klarna, the Swedish fintech giant, is making waves by churning from industry-standard software like Salesforce and Workday in favor of building its own internal systems with AI. After their success with AI customer support automation which manages 2/3 of their customer inquiries , Klarna is now doubling down on this strategy. Klarna is betting AI-enabled software is the future of internal tools.
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Inturact
OCTOBER 7, 2024
In SaaS, the faster you move a prospect from initial interest to a closed deal, the better. However, shortening the sales cycle without sacrificing quality or conversion rates is a delicate balancing act.
Subscription Flow
OCTOBER 10, 2024
Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. Billing system migration is painstaking without a proper plan in place. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Sparktoro
OCTOBER 7, 2024
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for the first time, Google may fall under 50% of market share in search advertising (according to an eMarketer report the WSJ cites).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
OCTOBER 8, 2024
Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.
Groove HQ
OCTOBER 9, 2024
We’re willing to bet your customer support agents have a lot on their plates. Juggling tickets, switching between apps, searching for information in disparate places… They’re working hard, but are they working effectively? If your team spends more time on tedious tasks than actually helping customers, you’re wasting valuable resources.
ChurnZero
OCTOBER 10, 2024
This guest post is by Kristen Hayer, CEO and founder of The Success League. As a discipline that’s shifting from new to established, customer success is facing some interesting headwinds right now. Economic uncertainty is affecting purchasing decisions. This is pretty universal, but the new Customer Success Leadership Study found that two-thirds of CS teams’ purchasing is delayed by three months or longer.
Chargebee
OCTOBER 9, 2024
Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
OCTOBER 9, 2024
So Zscaler is a security juggernaut well known to everyone in the industry, but for whatever reasons, it doesn’t quite get as much attention outside of it. Wiz’s epic growth — and saying No to Google’s $22B offer — gets the attention. More obscure (but still important) vendors like Darktrace get attention due to their founder.
Tom Tunguz
OCTOBER 7, 2024
Recently, Thomas Laffont of Coatue highlighted a non-obvious impact of the M&A slowdown after this preamble : “Ironically and I think somewhat perversely one of the byproducts of constraining big companies from buying small companies is it hurts small companies. This point is clear & straightforward. Less demand for an asset decreases price. 2023 & 2024 are two of the three lowest in the last 12 years in both activity & value across the ten largest strategic software buyers
Clouded Judgement
OCTOBER 11, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Budget Flush Coming? Something that has been on my mind recently - will we see a larger than normal budget flush at the end of this year? First - what is a budget flush? A budget flush occurs when companies rush to spend remaining budgeted funds before the fiscal year ends, often due to a "use it or lose it" mentality.
USIO
OCTOBER 11, 2024
Treatment providers often find themselves overwhelmed by the sheer volume of insurance claims and denials, all while navigating a constantly shifting landscape of payer requirements. This can create a perfect storm of challenges—time constraints, accuracy issues, and compliance risks. But what if there was a way to streamline this chaotic process?
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
OCTOBER 9, 2024
Dear SaaStr: How Many Options Should I Give to the First Non-Founder Employees of they are making below market but non-zero salaries? Here’s the tough part. It’s really hard. What you should do is give them say 3x their forgone salary in stock — 3x to account for risk. So let’s say you hire a seasoned engineer in the Bay Area and her salary ‘should’ be $120k, but she works for you for $60k instead.
FastSpring
OCTOBER 11, 2024
When you’re expanding your software business into new regions, industry benchmarking data can help you make better strategic decisions by answering important questions about business in the region. Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscr
The Moz Blog
OCTOBER 9, 2024
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.
Buffer Resources
OCTOBER 10, 2024
Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
OCTOBER 11, 2024
Dear SaaStr: If a startup is at $1.5M ARR and is looking to hire an experienced COO how much equity should they give him/her? 0%. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. At $1.5m ARR you should still be the COO. You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself.
Sales Hacker
OCTOBER 11, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
The Moz Blog
OCTOBER 11, 2024
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
Buffer Resources
OCTOBER 7, 2024
Your Facebook cover photo is one of the first things people will see when visiting your brand's Facebook Page. You only get one shot to make a good impression. Read on to learn the Facebook cover photo dimensions, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples. What’s the ideal Facebook cover photo size?
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
OCTOBER 7, 2024
Most of the best VP of Sales have been fired once. It’s not always on their LinkedIn, they don’t always bring it up, but it’s part of it. Sometimes, it’s for a mismatch of skills vs. opportunity. You can crush it one place and struggle in another. Sometimes, for the best sales leaders, it’s a mismatch on passion. And that one time is often good — for you.
User Pilot
OCTOBER 10, 2024
Can you imagine what the ideal SaaS customer onboarding process looks like? When done well, it can be the difference between a user becoming a loyal customer or churning after the first week. That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong).
Kellblog
OCTOBER 7, 2024
Since It Costs A Lot to Win, and Even More to Lose [1] It’s hard for a DNA-level marketer and inveterate deadhead [2] to review a book that fuses both. While I first read Marketing Lessons from the Grateful Dead not long after its publication in 2010, I’d never wanted to write about it. There was too much to say, the subject too close to home, and the Dead were becoming passé anyway — who’d want to learn lessons from a band that supposedly peaked on 5/8/77 and that played
Buffer Resources
OCTOBER 8, 2024
Learning how to schedule Instagram posts is one of the best productivity hacks for busy creators, social media managers, and business owners today. And the benefits of scheduled Instagram posts go far beyond just saving you time — although that sounds pretty great though, doesn't it? In this guide, I’ll cover the biggest advantages of scheduling Instagram posts and explain exactly how to schedule posts on Instagram to improve your posting consistency and content performance.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
OCTOBER 5, 2024
Dear SaaStr: What Should a Bootstrapped Startup Focus on during the Initial Stages of Revenue Growth, Getting More Customers or Making a Few Customers Really Happy? It’s a question I hear all the time. Especially bootstapped startups have so few resources. Should we put them into the few customers we have, or into getting the new customers we need?
User Pilot
OCTOBER 7, 2024
What is an end-to-end customer experience? It’s the complete customer experience that covers all the interactions between a user and your business, from initial contact to post-purchase. Improving end-to-end CX requires you to design a seamless experience across multiple channels, including email, company website, and the product. Why is an end-to-end customer experience important?
Groove HQ
OCTOBER 11, 2024
Is your business booming, but your customer support team isn’t doing as well? They’re struggling to keep track of it all – responses are delayed, and customers are getting frustrated. The good news is that there’s a solution: implementing effective customer service workflows. This enables your team to take control of interactions and provide seamless […] The post How To Build a Powerful Customer Service Workflow appeared first on Groove Blog.
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